Hello, peruse your Monday Daily PR Brief - November 30, 2020

Read some of today's best PR and Comms industry news clips:
Biden Unveils All-Female Communications Team (PRovoke - November 30, 2020)
Pressure on creatives: PR, advertising firms targeted by fossil fuel divestment movement (GreenBiz - November 30, 2020)
Can corporate communications stay in the spotlight post-COVID? (PR Daily - November 30, 2020)
Retired Army PAO Offers a Novel Way to Approach PR Crisis (PRNEWS - November 25, 2020)
Good and Bad PR: Asda's Happy to Chat badges and the PR stunt that keeps giving... (PRmoment (UK) - November 26, 2020)
"Careful What You Say" – A Lesson in Crisis Communications (Everything PR - November 29, 2020)
Keep the Company Cheer: Tips for Hosting a Virtual Holiday Celebration (Bianchi Public Relations - November 30, 2020)
3 leading healthcare PR professionals on how they've managed uncertainty in 2020 (Muck Rack Blog - November 27, 2020)
What Abe Lincoln Can Teach Us About Anger Management in the Digital Age (Jonathan Rick Group - November 27, 2020)
Is PR creating its own buzz? The emergence of earned media-led marketing (Agility PR - November 30, 2020)
PR Masters Series Podcast, Episode #40 – Michael Kempner (CommPro (UK) - November 25, 2020) [PODCAST]
An unconvincing apology and the two-letter word you need to avoid (Media First (UK) - November 30, 2020)
Summary Section:
Biden Unveils All-Female Communications Team
PRovoke - November 30, 2020
Seven women form Biden's senior communications team, including comms director Kate Bedingfield and press secretary Jen Psaki.
Pressure on creatives: PR, advertising firms targeted by fossil fuel divestment movement
By Michael Holder
GreenBiz - November 30, 2020
Agencies are facing fresh calls to cut ties with laggard fossil fuel firms, leaving many in the sector with difficult decisions to make.
Can corporate communications stay in the spotlight post-COVID?
By Steve Radick
PR Daily - November 30, 2020
After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades?
Retired Army PAO Offers a Novel Way to Approach PR Crisis
By Steve Manuel
PRNEWS - November 25, 2020
Half the fun was finding important PR lessons, which transcend the fictional story and became must-reads for students and good reminders for PR pros.
Good and Bad PR: Asda's Happy to Chat badges and the PR stunt that keeps giving...
By Shannon Peerless, Managing Director, 10 Yetis Digital
PRmoment (UK) - November 26, 2020
Well, it's officially the 1,000th week of 2020 (no? feels like it!) and you've made it here to another instalment of good and bad PR. It's me, @ShazzaYeti, back in the hot seat to bring you this week's good, bad and pure ugly examples of PR.
"Careful What You Say" – A Lesson in Crisis Communications
By JamesD
Everything PR - November 29, 2020
Noted televangelist Joel Osteen is quoted as saying those words and then adding, "You can say something hurtful in ten seconds, but ten years later, the wounds are still there."
Keep the Company Cheer: Tips for Hosting a Virtual Holiday Celebration
Bianchi Public Relations - November 30, 2020
Top tips on how to host a successful virtual company holiday celebration and CEO end-of-the-year speech for employees.
3 leading healthcare PR professionals on how they've managed uncertainty in 2020
By Emma Haddad
Muck Rack Blog - November 27, 2020
We checked in with three leading healthcare PR pros to learn about their biggest challenges over the past year.
What Abe Lincoln Can Teach Us About Anger Management in the Digital Age
By Jonathan Rick
Jonathan Rick Group - November 27, 2020
Most advice about anger management comes down to this: Don't act when you're angry. Allow me to offer a contrarian viewpoint: When it comes to email, do act when you're angry.
Is PR creating its own buzz? The emergence of earned media-led marketing
By Craig Greiwe
Agility PR - November 30, 2020
The concept of PR as a solo standalone practice has long been trending downwards. That said, snagging the cover of the latest magazine (if it's still in print), or a high-profile piece on Yahoo's homepage (for a few hours) is still an incredible success in the pitch-and-place world. It's just that we don't live in a pitch-and-place world anymore.
PR Masters Series Podcast, Episode #40 – Michael Kempner [PODCAST]
CommPro (UK) - November 25, 2020
Michael Kempner is the Founder and Chief Executive Officer of MWWPR, one of the nation's largest independent public relations firms.
An unconvincing apology and the two-letter word you need to avoid
By Adam Fisher
Media First (UK) - November 30, 2020
Another high-profile apology and another ‘sorry’ that falls some way short of the mark.
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