Check out today's Daily PR Brief - December 1, 2020
Read some of today's best PR and Comms industry news clips:
New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters (Sword and the Script - December 1, 2020)
13 Communications Aspects Professionals Should Be Careful About (Forbes Communications Council - November 30, 2020)
How AstraZeneca Spun Its COVID-19 Crisis (PRNEWS - November 30, 2020)
Why Integrated Communications Is the Future of PR (Spin Sucks - November 30, 2020)
What PR learnt from the pandemic (PRmoment (UK) - December 26, 2020)
Influence 100: The Rising Stars & Crossover Stars 2020 (PRovoke - December 1, 2020)
New Worldcom PR report finds female leaders more confident in handling crisis than men (Agility PR - December 1, 2020)
I'm Not the Crisis Insider: A Q&A with PRNEWS' Seth Arenstein (CommPro (UK) - November 30, 2020)
Media Relations, From an Editor's Perspective (PRNEWS - December 1, 2020)
USC Global Communication Survey 2021 (USC Center for Public Relations, Annenberg School for Communication and Journalism - November 30, 2020)
Summary Section:
New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters
By Frank Strong
Sword and the Script - December 1, 2020
“PRophet” has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your PR pitch.
13 Communications Aspects Professionals Should Be Careful About
Forbes Communications Council - November 30, 2020
With so much potential for an online audience to be offended by big brands, communications professionals need to be more sensitive to the controversial elements they may be tempted to use to connect to their audience.
How AstraZeneca Spun Its COVID-19 Crisis
By Jonathan Rick
PRNEWS - November 30, 2020
Murder boards are how some businesspeople prepare for congressional testimony. Politicians use them to prepare for debates; defendants employ them in court.
Why Integrated Communications Is the Future of PR
By Nikki Little
Spin Sucks - November 30, 2020
Integrated communications is aligning your messaging across all channels, which is possible with a fully implemented PESO Model program.
What PR learnt from the pandemic
By Daney Parker
PRmoment (UK) - December 26, 2020
With the vaccines offering hope that there is light at the end of the tunnel, we ask PR professionals the lessons they have learnt from this pandemic and lockdowns that they will take forward into 2021.
Influence 100: The Rising Stars & Crossover Stars 2020
By Maja Pawinska Sims
PRovoke - December 1, 2020
In-house communicators nominated as global CCOs and CMOs of the future, plus Crossover Stars who have moved into broader business roles.
New Worldcom PR report finds female leaders more confident in handling crisis than men
By Richard Carufel
Agility PR - December 1, 2020
In a decidedly unique and challenging year, it may not be a surprise to see that overall global confidence in the C-suite declined by eight percent from 2019, but the latest Confidence Index (WCI) from The Worldcom Public Relations Group reveals interesting shifts in CEO/CMO confidence over the last year. In fact, a stand-out change since last year was the rise in confidence of female leaders by seven percent, and the decline in confidence of male leaders by the same figure.
I'm Not the Crisis Insider: A Q&A with PRNEWS' Seth Arenstein
By Loretta Prencipe, VP at RH Strategic Communications
CommPro (UK) - November 30, 2020
Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter.
Media Relations, From an Editor's Perspective
By Nicole Schuman
PRNEWS - December 1, 2020
Lauren Young, editor, digital special projects at Reuters, gives us her perspective on pitching.
USC Global Communication Survey 2021
USC Center for Public Relations, Annenberg School for Communication and Journalism - November 30, 2020
Our 6th annual Global Communication Survey is now open. This survey of PR, communication and journalism professionals is designed to provide insights into critical trends that will shape the future of our industry. This year’s survey features questions about Politics and Purpose and how communications and media will be impacted by the events of 2020.
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