Please enjoy Wednesday's Daily PR Brief - December 2, 2020
Read some of today's best PR and Comms industry news clips:
Paging Boston Market: When a Company Goes MIA During a Crisis (PRNEWS - December 1, 2020)
9 comms predictions for 2021 (Ragan - December 2, 2020)
Creative Ways to Pitch Media During a Pandemic (5W Public Relations - December 1, 2020)
How PR firms can recover fast from the pandemic (PRmoment (UK) - December 2, 2020) [PODCAST]
The Castle Group's Sandy Lish shares why PR pros must stand for something (PR Daily - December 2, 2020)
How going against the grain can revolutionize your communications (Agility PR - December 2, 2020)
On Top of PR: Building relationships with Peter Shankman (Axia Public Relations - December 1, 2020) [PODCAST]
Why P2P Matters: '77% of Brands Could Go Away and People Wouldn't Care' (PRovoke - December 2, 2020)
Press Strategy: 10 Media Pitching Mistakes and Their Simple Fixes (Three Girls Media - December 2, 2020)
How To Get Tuition Free PR Education By Learning From The Impeachment Proceedings (CommPro (UK) - December 2, 2020)
What Do Journalists Want? Part 2: Five Mobility Trends (Bianchi Public Relations - December 2, 2020)
Summary Section:
Paging Boston Market: When a Company Goes MIA During a Crisis
By Hinda Mitchell, President of Inspire PR Group
PRNEWS - December 1, 2020
On Thanksgiving eve, those spending even a moment on social media saw a PR crisis unfold in real time. Boston Market, which in the days before was doing interviews touting a 172 percent spike in sales ahead of the holiday, was falling apart.
9 comms predictions for 2021
By Dorothy Crenshaw, CEO, Crenshaw Communications
Ragan - December 2, 2020
Be prepared for a year of digital domination, concrete DE&I action, and livestreamed events.
Creative Ways to Pitch Media During a Pandemic
5W Public Relations - December 1, 2020
In the face of the incoming holiday season, most media outlets are still sharing stories related to the pandemic. However, the public is not engaging with those stories as much as it used to.
How PR firms can recover fast from the pandemic [PODCAST]
PRmoment (UK) - December 2, 2020
Tony Langham, co-founder and CEO of Lansons discussing the PRCAs "How PR firms can recover fast from the pandemic" report
The Castle Group's Sandy Lish shares why PR pros must stand for something
By Ted Kitterman
PR Daily - December 2, 2020
For this agency leader, this is a chance to embrace meaningful change on issues like DE&I and that clients will be looking for outspoken partners.
How going against the grain can revolutionize your communications
By Matthew Kaiserman
Agility PR - December 2, 2020
As we progress into the final quarter of what has been a tumultuous year, tech marketers and communication professionals will have a few key issues weighing on their minds.
On Top of PR: Building relationships with Peter Shankman [PODCAST]
Axia Public Relations - December 1, 2020
Learn how you can improve your relationship with the media and your customers with our guest, Peter Shankman.
Why P2P Matters: '77% of Brands Could Go Away and People Wouldn't Care'
By Mark Henricks
PRovoke - December 2, 2020
Brands can combat this indifference with person-to-person communications, which delivers messages to consumers crafted with humanity and authenticity.
Press Strategy: 10 Media Pitching Mistakes and Their Simple Fixes
By Erika Montgomery
Three Girls Media - December 2, 2020
To see success with your media pitches, make sure your PR team isn’t guilty of committing one of these common media pitching mistakes.
How To Get Tuition Free PR Education By Learning From The Impeachment Proceedings
By Arthur Solomon
CommPro (UK) - December 2, 2020
My first public relations job was with a political firm, where I worked on local, statewide and presidential campaigns. In this column, I write on why the impeachment hearings of President Trump provided many PR lessons not taught in communications schools.
What Do Journalists Want? Part 2: Five Mobility Trends
Bianchi Public Relations - December 2, 2020
Straight from some of the top U.S. automotive and mobility journalists, here are five mobility trends to help inspire your next media outreach.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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