Your Friday Daily PR Brief is here - December 4, 2020

Read some of today's best PR and Comms industry news clips:
12 Days of Christmas: Four PRM Tools to Use In Earned Media (Spin Sucks - December 4, 2020)
Making Communications Accessible For All (O'Dwyer's - December 3, 2020)
How to motivate and retain top talent in the virtual workplace (PR Daily - December 3, 2020)
Accreditation Goes Virtual (PRSay - December 3, 2020)
Good and Bad PR: Rita Ora is on the naughty list, Channel 4 and Iceland are on the nice list (PRmoment (UK) - December 3, 2020)
Hindsight is 2020: Matter shares 5 comms predictions for 2021 (Agility PR - December 4, 2020)
The corporate blog makes a major comeback in 2020 (Communications Conversations - December 4, 2020)
An Immersive 2021 Beckons (Influence (UK) - December 3, 2020)
5 design tips every journalist and media pro needs to know (Muck Rack Blog - December 4, 2020)
Report: Communication a top trait that audiences want from CEOs (Ragan - December 4, 2020)
Summary Section:
12 Days of Christmas: Four PRM Tools to Use In Earned Media
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 4, 2020
On the fourth day of Christmas, Spin Sucks gave to you… four PRM tools, three AI experts, two PR trends for 2021, and a mi-i-i-indset shift.
Making Communications Accessible For All
By George Coleman, Joint CEO, Current Global
O'Dwyer's - December 3, 2020
My father is deaf. So is his twin brother, my uncle. Communicating with them was always a challenge as I was growing up. But as a family, we always made the effort. That’s what you do.
How to motivate and retain top talent in the virtual workplace
By Mary Olson-Menzel and Mel Shahbazian
PR Daily - December 3, 2020
Consider what motivates each individual and beware how online communication favors extroverts and excludes others.
Accreditation Goes Virtual
By Ann Peru Knabe
PRSay - December 3, 2020
During 2020, the COVID-19 pandemic has forced organizations across the nation to reconsider how they conduct business, including the process of earning Accreditation in Public Relations (APR). Both the Panel Presentation and Examination for APR are now offered virtually.
Good and Bad PR: Rita Ora is on the naughty list, Channel 4 and Iceland are on the nice list
By Shannon Peerless, Managing Director, 10 Yetis Digital
PRmoment (UK) - December 3, 2020
The news agenda has been dominated by Black Friday/Cyber Monday sales and the newly approved Covid-19 vaccine over the last week, but we’ve had a hunt around for those good and bad PR examples that you all thankfully come back for week after week.
Hindsight is 2020: Matter shares 5 comms predictions for 2021
By Matter Communications
Agility PR - December 4, 2020
As 2020 (finally!) comes to a close, it’s time to look ahead at the coming year in PR and marketing, and brand elevation agency Matter Communications has announced its top five marketing and PR trend predictions for 2021.
The corporate blog makes a major comeback in 2020
By Arik Hanson, Principal of ACH Communications
Communications Conversations - December 4, 2020
Since it's 2020 and everything sucks, allow me to take you back to 2015. Instagram was the hot social media network. Facebook was purring along. And influencers were starting to work more closely and frequently with brands in the market. Oh, and also, corporate blogging was almost dead.
An Immersive 2021 Beckons
By Damian Collier, Founder and CEO of Blend Media
Influence (UK) - December 3, 2020
All signs are pointing to the fact that XR is going to accelerate exponentially over the next 12 months, building on its already phenomenal growth pattern of the last couple of years.
5 design tips every journalist and media pro needs to know
By Jonathan Harley
Muck Rack Blog - December 4, 2020
Here are five things you need to know to make your designs pop and stand out for your news brand.
Report: Communication a top trait that audiences want from CEOs
By Ted Kitterman
Ragan - December 4, 2020
What are the top traits that leaders must have to be successful in the post-COVID environment?
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