Good new week! Read your Daily PR Brief - December 7, 2020
Read some of today's best PR and Comms industry news clips:
4 PR lessons from 'The Queen's Gambit' (PR Daily - December 7, 2020)
Time for Brand Journalism? (O'Dwyer's - December 7, 2020)
8 tips to help demystify the creative process (Ragan - December 7, 2020)
The best PR stunts of 2020 (PRmoment (UK) - December 4, 2020)
2020 Review: Top 15 Longreads (PRovoke - December 7, 2020)
Online Contagion: 5G and the growth of Misinformation in the Digital Age (Influence (UK) - December 3, 2020)
Are Reporters Opening Your Emails? (Business 2 Community - December 6, 2020)
PR Masters Series Podcast, Episode #39 – Peter Finn (CommPro (UK) - December 7, 2020) [PODCAST]
Why 2021 will be the year of thought leadership (Agility PR - December 7, 2020)
2021 Public Relations Trends: More Personal & Honest (Everything PR - December 6, 2020)
Summary Section:
4 PR lessons from 'The Queen's Gambit'
By Beki Winchel
PR Daily - December 7, 2020
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
Time for Brand Journalism?
By Ronn Torossian
O'Dwyer's - December 7, 2020
Brand journalism is when a company disseminates information it would have wanted a journalist to publish or air when it wishes to. The primary intent is to promote expertise and enhance reputation by telling good stories that cut through the clutter and have the audience paying attention.
8 tips to help demystify the creative process
By Sean Williams
Ragan - December 7, 2020
Innovation isn’t magic, but the result of a careful process that will produce the best work, deadline after deadline.
The best PR stunts of 2020
By Daney Parker
PRmoment (UK) - December 4, 2020
This year has not been the best (an understatement), but at least there have been some brilliant PR stunts that have lifted our spirits. Here is a calendar of 2020's top efforts.
2020 Review: Top 15 Longreads
By Arun Sudhaman
PRovoke - December 7, 2020
Our best longreads of the year reflect the multitude and magnitude of the challenges that bedevilled the world in 2020, including Covid-19, racial inequity, political unrest, the future of work and more.
Online Contagion: 5G and the growth of Misinformation in the Digital Age
By Alex Bluestone
Influence (UK) - December 3, 2020
Despite having access to more information than ever before, people appear to be suffering from an information paradox: as access to information increases, the ability to parse and interpret that information for truth wanes.
Are Reporters Opening Your Emails?
By Emma McKinstry
Business 2 Community - December 6, 2020
Most media pitching is done via email. And, the first thing that needs to happen for a pitch to result in coverage is for your target contact(s) to open the email.
PR Masters Series Podcast, Episode #39 – Peter Finn [PODCAST]
CommPro (UK) - December 7, 2020
Today’s special guest is Peter Finn, Founding Partner at Finn Partners. Peter Finn plays the central role in the creation and ongoing initiatives of Finn Partners and the development of the practices and offices that now make up the global agency
Why 2021 will be the year of thought leadership
By Matias Rodsevich
Agility PR - December 7, 2020
The pandemic is still raging, and traditional in-person PR events and stunts for brand awareness are still out of the question—2021 will be the year for thought leadership.
2021 Public Relations Trends: More Personal & Honest
Everything PR - December 6, 2020
What are going to be hot in public relations in 2021, what wont? We asked some leading public relations experts and here are their thoughts.
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