Hi, your Tuesday Daily PR Brief is here - December 8, 2020
Read some of today's best PR and Comms industry news clips:
Can energy companies like Exxon shed their image as polluters—and should PR pros help? (PR Daily - December 7, 2020)
PR's Top Pros Talk: Michael Smart (O'Dwyer's - December 7, 2020) [VIDEO]
Now's The Time to Replace Authenticity with Empathy (PRNEWS - December 7, 2020)
Shotgunning Doesn't Work In Agency PR or Politics. A Targeted Strategy Gains Better Results (CommPro (UK) - December 7, 2020)
UK PR Census Reveals Impact Of 2020 On Gender & Racial Equity (PRovoke - December 8, 2020)
Year to Come: Rise In Video, SEO & Authenticity (Everything PR - December 8, 2020)
How user-generated content grows more prominent and visual with every generation (Agility PR - December 8, 2020)
Felicia Blow, APR, Elected 2022 PRSA Chair (CommPro (UK) - December 7, 2020)
What returning to the "new normal" at work will really look like in 6 months (Communications Conversations - December 8, 2020)
Former PR Prof's Different Approach to Education 'Awakens the Heart' (Culpwrit - December 7, 2020)
3 Keys to Running Successful Internal M&A Comms Campaigns (Sword and the Script - December 8, 2020)
How crisis communications has changed (Ragan - December 8, 2020)
Summary Section:
Can energy companies like Exxon shed their image as polluters—and should PR pros help?
By Ted Kitterman
PR Daily - December 7, 2020
Amid rising climate change concerns, some activists are pushing the industry to avoid rehabilitating the image of fossil fuel producers.
PR's Top Pros Talk: Michael Smart [VIDEO]
By Steve Barnes
O'Dwyer's - December 7, 2020
How can you get the best results from the pitches you make going into the new year? Michael Smart, chief executive officer of Michael Smart PR, provides a few answers to that question in the latest "PR's Top Pros Talk" video interview with Doug Simon.
Now's The Time to Replace Authenticity with Empathy
By Carmen Collins
PRNEWS - December 7, 2020
You should be real. But you can present real data to sell a product. And in the end, authenticity can still feel a whole heck of a lot like marketing.
Shotgunning Doesn't Work In Agency PR or Politics. A Targeted Strategy Gains Better Results
By Arthur Solomon
CommPro (UK) - December 7, 2020
In PR parlance, shotgunning is a strategy of sending a similar pitch or press release to numerous journalists at the same time, without investigating their areas of interest, hoping that one of them might respond favorably.
UK PR Census Reveals Impact Of 2020 On Gender & Racial Equity
By Maja Pawinska Sims
PRovoke - December 8, 2020
The PRCA Census provides useful insight into the impact of the pandemic and BLM on the UK PR industry, including jobs, women, and approaches to DE&I.
Year to Come: Rise In Video, SEO & Authenticity
By Jade Minh
Everything PR - December 8, 2020
A lot of talk about what next year will bring for public relations and communications and different experts are sharing different thoughts.
How user-generated content grows more prominent and visual with every generation
By Richard Carufel
Agility PR - December 8, 2020
User-generated content (UGC) has become a critical component for brands in establishing credibility with today’s consumers.
Felicia Blow, APR, Elected 2022 PRSA Chair
CommPro (UK) - December 7, 2020
PRSA, the nation's leading professional organization serving the communications community, announced the individuals elected to its 2021 Board of Directors.
What returning to the "new normal" at work will really look like in 6 months
By Arik Hanson, Principal of ACH Communications
Communications Conversations - December 8, 2020
Even though we're entering the darkest period of the pandemic, there is finally glimpses of a light at the end of the tunnel. Two vaccines seem to be very viable options for 2021.
Former PR Prof's Different Approach to Education 'Awakens the Heart'
By Jenna Ranieri
Culpwrit - December 7, 2020
Our ongoing series of student interviews with diverse PR leaders includes a former professor who wants to shake up the current college education model.
3 Keys to Running Successful Internal M&A Comms Campaigns
By Dwayne Alicie
Sword and the Script - December 8, 2020
Leaders should plan and execute comms around mergers and aquisitions (M&A) with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post.
How crisis communications has changed
By Ted Kitterman
Ragan - December 8, 2020
After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was?
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