Safe, good weekends to all! Here's our Daily PR Brief - December 11, 2020
Read some of today's best PR and Comms industry news clips:
Music Streaming Services: A Useful PR Tool (HMA Public Relations - December 10, 2020)
PRWeek US Awards 2021 Shortlist Revealed (PR Week Global - December 9, 2020)
Message Testing: Foundation of a Successful Communication Strategy (PRNEWS - December 10, 2020)
Edelman Vet Ritchter Takes Ogilvy's Top PR Spot (O'Dwyer's - December 11, 2020)
Why Jenerate PR's Jennifer Polito still picks up the phone (PR Daily - December 11, 2020)
How comms students see ethics as the foundation for future work (Ragan - December 11, 2020)
Lessons for Crisis PR from Breach of CyberSecurity Firm FireEye (PRNEWS - December 11, 2020)
Good and bad PR: Cheers to the Halo Collective for its black hair code, boos to Currys PC World for cancelling orders (PRmoment (UK) - December 10, 2020)
Finding and starting a new job during COVID: Stories from four recent hires (Communications Conversations - December 11, 2020)
W2O Steps Up DE&I Commitments With New Initiatives & Hires (PRovoke - December 11, 2020)
Summary Section:
Music Streaming Services: A Useful PR Tool
By Justin Liggin
HMA Public Relations - December 10, 2020
As the year wraps up, music streaming services recount users favorite tunes. So how can brands use this to their advantage?
PRWeek US Awards 2021 Shortlist Revealed
PR Week Global - December 9, 2020
Here's a list of all the finalists for the 2021 PRWeek US Awards. The biggest night in PR is set to be celebrated on March 18.
Message Testing: Foundation of a Successful Communication Strategy
By Kathleen Petty
PRNEWS - December 10, 2020
Like it or not, communicators fall prey to biases. Inevitably, our experiences color the messages we write and how they're distributed.
Edelman Vet Ritchter Takes Ogilvy's Top PR Spot
By Kevin McCauley
O'Dwyer's - December 11, 2020
Ogilvy has hired Julianna Richter, one-time Edelman US COO and 17-year veteran of the No. 1 independent firm, for the global CEO of PR & influence position.
Why Jenerate PR's Jennifer Polito still picks up the phone
By Ted Kitterman
PR Daily - December 11, 2020
This PR veteran acknowledges that Zoom meetings have been valuable—but she still prefers old-school communications channels.
How comms students see ethics as the foundation for future work
By Zach Ferenchak
Ragan - December 11, 2020
For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers a path through an uncertain future.
Lessons for Crisis PR from Breach of CyberSecurity Firm FireEye
By Kaylin Trychon
PRNEWS - December 11, 2020
The news this week of FireEye's security breach was the talk of Twitter, especially among national and information security experts.
Good and bad PR: Cheers to the Halo Collective for its black hair code, boos to Currys PC World for cancelling orders
By Shannon Peerless, Managing Director, 10 Yetis Digital
PRmoment (UK) - December 10, 2020
I can almost see the end of 2020 if I stand on my tiptoes and look really hard, but before we close the door on what has been a pretty awful year for all of us, we've just about got time for one more instalment of good and bad PR.
Finding and starting a new job during COVID: Stories from four recent hires
By Arik Hanson
Communications Conversations - December 11, 2020
During this pandemic, many people have lost their jobs. No doubt about that. And, it's been horrible. But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. And, over the last few months, I'm starting to see more of these folks in my feeds.
W2O Steps Up DE&I Commitments With New Initiatives & Hires
By Diana Marszalek
PRovoke - December 11, 2020
W2O Group has created a DE&I department led by Marcia Windross, and a practice to help clients become more diverse and equitable.
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