Please enjoy your Daily PR Brief for Tuesday - December 15, 2020

Read some of today's best PR and Comms industry news clips:
PRNEWS Top Women in PR Awards 2020 Honorees Announced (PR News - December 14, 2020)
10 festive Zoom backgrounds to make your holiday season a bit brighter (Communications Conversations - December 15, 2020)
PR's Top Pros Talk: Marc Banks (O'Dwyer's - December 14, 2020) [VIDEO]
Six myths about the media and the law (PRmoment (UK) - December 15, 2020)
The spokespeople and interviews that stood out in 2020 – day two (Media First (UK) - December 15, 2020)
Athletes & Activism In 2020 (PRovoke - December 15, 2020) [PODCAST]
PR Protection in the Era of "Fake News" (Everything PR - December 15, 2020)
Tech Tools to Help Advance Your PR Career (Culpwrit - December 14, 2020)
Seeing Around Corners: 30 Marketing and PR Predictions for 2021 (Sword and the Script - December 15, 2020)
PR industry sees growth decrease for the first time since 2013 (Agility PR - December 15, 2020)
Summary Section:
PRNEWS Top Women in PR Awards 2020 Honorees Announced
PR News - December 14, 2020
Our Top Women in PR honorees demonstrated significant passion for their work in communications and PR even beyond their (virtual) office doors.
10 festive Zoom backgrounds to make your holiday season a bit brighter
By Arik Hanson
Communications Conversations - December 15, 2020
Early on in the pandemic, you may remember the Room Rater on Twitter. It was an account that "rated" the Zoom backgrounds of thought leaders and SMEs who were showing on TV. The account continues, of course, but I thought it would be fun to give this a local and holiday flavor.
PR's Top Pros Talk: Marc Banks [VIDEO]
By Steve Barnes
O'Dwyer's - December 14, 2020
In the latest “PR’s Top Pros Talk” video interview, NAACP National Press Secretary Marc Banks talks with Doug Simon about how the organization is working with brands to further its efforts toward increased social justice.
Six myths about the media and the law
By Jonathan Coad
PRmoment (UK) - December 15, 2020
In my Crisis PR seminar, amongst the practical advice that I give from my experience as both a crisis PR and editorial lawyer, I deal with six myths which I have at various times encountered either being spouted by the media (primarily the print press), and/or which have been imbibed by PR folk or their clients. In this article I expose them for the self-serving nonsense that they are.
The spokespeople and interviews that stood out in 2020 – day two
By Adam Fisher
Media First (UK) - December 15, 2020
It's the second day of our look back over the spokespeople and interviews that stood out for all the right reasons this year.
Athletes & Activism In 2020 [PODCAST]
PRovoke - December 15, 2020
Berk Communications founder Ron Berkowitz looks at how professional athletes have used their personal brands to push for change.
PR Protection in the Era of "Fake News"
By Jim Crickell
Everything PR - December 15, 2020
The old saying about how a lie can get around the world before the truth makes it out of bed never met the internet. These days, misinformation and disinformation can become ingrained into the psyche of an audience before the real message is even finished being created. The fact is, fake news is a real problem, and it's something all communicators must take very seriously.
Tech Tools to Help Advance Your PR Career
Culpwrit - December 14, 2020
With the fast pace of change in all things digital, it is imperative for PR pros to stay current with technology that helps them do our jobs.
Seeing Around Corners: 30 Marketing and PR Predictions for 2021
By Frank Strong
Sword and the Script - December 15, 2020
Two dozen marketing and PR professionals express what is largely aspirations for 2020 along with educated guesses about the future over the next 12 months.
PR industry sees growth decrease for the first time since 2013
By Richard Carufel
Agility PR - December 15, 2020
Not surprisingly, after seven straight years of PR industry growth, the COVID-19 virus has been a game changer. Despite the current setback, the outlook for the future is much more optimistic.
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