Hi, check out Thursday's Daily PR Brief - January 21, 2021
Read some of today's best PR and Comms industry news clips:
Don't be a #PRFail: 5 common pitch fumbles to avoid (Ragan - January 20, 2021)
Four Ways A Strong Mission Statement Can Guide Your Digital Marketing (Forbes - January 21, 2021)
2020: A Year in Crisis That Could Fool Nostradamus (O'Dwyer's - January 20, 2021)
How Jan. 6 became a day of reckoning for reputation management (PR Daily - January 20, 2021)
Tracing the 'March to Standards' in PR Measurement and Evaluation (Institute for Public Relations - January 21, 2021)
Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information (PRSay - January 19, 2021)
Media relations in the post-COVID world: 8 best practices (Agility PR - January 21, 2021)
Porter Novelli Formalizes Its Justice, Equity, Diversity & Inclusion Offering (PRovoke - January 20, 2021)
Virtual Trade Booths: 5 Insights from an Early Adopter (Bianchi Public Relations - January 21, 2021)
Joele Frank, SardVerb Top Mergermarket Rankings (O'Dwyer's - January 20, 2021)
Summary Section:
Don't be a #PRFail: 5 common pitch fumbles to avoid
By Joy Knowles
Ragan - January 20, 2021
What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid.
Four Ways A Strong Mission Statement Can Guide Your Digital Marketing
By Hannah Trivette
Forbes - January 21, 2021
When you use your mission statement to guide your marketing strategy, you can create and maintain consistent messaging more easily because you’ll have a clear directive at all times.
2020: A Year in Crisis That Could Fool Nostradamus
By Thomas P. Butler
O'Dwyer's - January 20, 2021
A few weeks back, I got curious: What were the French mystic Michel de Nostradamus’ predictions for 2020?
How Jan. 6 became a day of reckoning for reputation management
By Beth Haiken
PR Daily - January 20, 2021
Here are the main takeaways for brand managers in the wake of the U.S. Capitol riot and ongoing civil unrest in the U.S.
Tracing the 'March to Standards' in PR Measurement and Evaluation
By Alexander Buhmann
Institute for Public Relations - January 21, 2021
Measurement and evaluation (M&E) has long been said to be the "Holy Grail" in public relations. And the development of professional standards for M&E may be one of the most promising ways to advance public relations practice.
Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information
By Greg Beaubien
PRSay - January 19, 2021
After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman's 2021 Trust Barometer finds.
Media relations in the post-COVID world: 8 best practices
By Hanson Cheng
Agility PR - January 21, 2021
The COVID-19 pandemic brought big changes to the way people live and conduct business. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past.
Porter Novelli Formalizes Its Justice, Equity, Diversity & Inclusion Offering
By Diana Marszalek
PRovoke - January 20, 2021
Porter Novelli has created a justice, equity, diversity & inclusion service as a means of helping companies integrate DE&I into all aspects of their organizations.
Virtual Trade Booths: 5 Insights from an Early Adopter
Bianchi Public Relations - January 21, 2021
Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR's clients took a bold step in the virtual revolution.
Joele Frank, SardVerb Top Mergermarket Rankings
By Steve Barnes
O'Dwyer's - January 20, 2021
Joele Frank Wilkinson Brimmer Katcher and Sard Verbinnen topped the 2020 Mergermarket global rankings of PR firms handling M&A transactions.
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