Behold your Friday Daily PR Brief - January 22, 2021
Read some of today's best PR and Comms industry news clips:
10 things PR professionals need to know about security (Muck Rack Blog - January 22, 2021)
A New Reality For Customer Experiences And Communications (Forbes - January 21, 2021)
PR's Top Pros Talk: Heather Kernahan (O'Dwyer's - January 22, 2021) [VIDEO]
5 PR takeaways from Inauguration Day (PR Daily - January 22, 2021)
Mets' Alderson Commits Errors Doing Damage Control (PRNEWS - January 21, 2021)
AMA: How Do I Convince Leadership to Create Content? (Spin Sucks - January 22, 2021)
No Going Back After COVID — Communications Trends for 2021 (PRSay - January 22, 2021)
How agency heads will cope with Lockdown 3.0 (Influence (UK) - January 21, 2021)
4 Social Media Trends in 2021 (Largemouth PR - January 21, 2021)
The modernization of consumers—and what it means to PR (Agility PR - January 22, 2021)
Summary Section:
10 things PR professionals need to know about security
By Lee Semel
Muck Rack Blog - January 22, 2021
If you work in PR, you likely have a laundry list of responsibilities to prioritize. There’s one item I’m guessing is pretty low on your list of priorities if it even makes the list at all: security. Muck Rack has 10 security tips PR professionals need to know.
A New Reality For Customer Experiences And Communications
By Mandy Reed, Global Head of Marketing at Creative Virtual
Forbes - January 21, 2021
As we start looking toward a post-pandemic world, businesses will need to show they care by acknowledging and incorporating into future plans the impacts this global health crisis has had on customers and employees.
PR's Top Pros Talk: Heather Kernahan [VIDEO]
By Steve Barnes
O'Dwyer's - January 22, 2021
Want to succeed in 2021? “Figure out how to stay inspired.” That’s the top piece of advice that Hotwire CEO, North America, Heather Kernahan shares with Doug Simon in the latest “PR’s Top Pros Talk” video interview.
5 PR takeaways from Inauguration Day
By Joe McLeod
PR Daily - January 22, 2021
Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.
Mets' Alderson Commits Errors Doing Damage Control
By Seth Arenstein
PRNEWS - January 21, 2021
It's painful and awkward to communicate about sexual harassment and inappropriate behavior. But when it seems too much, think of the victim(s).
AMA: How Do I Convince Leadership to Create Content?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 22, 2021
If your content is dry and no one is paying attention, there are two things you need to do, according to Gini Dietrich.
No Going Back After COVID — Communications Trends for 2021
By Valerie Di Maria
PRSay - January 22, 2021
Last year marked one of the most tumultuous times in history. A global pandemic, economic downturns, political uncertainty and broad public protest over racial inequality had an insurmountable impact.
How agency heads will cope with Lockdown 3.0
By Influence
Influence (UK) - January 21, 2021
The adrenalin is long gone, the monotony has kicked in and staff have started to dream about packed sweaty commuter trains like some long-lost love.
4 Social Media Trends in 2021
By Katie Davis
Largemouth PR - January 21, 2021
As in life, the only constant on social media is change. Following and understanding social media trends can help you incorporate new best practices into your business pages and stay relevant year after year. Here are some of the predicted trends you can expect to see in 2021.
The modernization of consumers—and what it means to PR
By Ronn Torossian
Agility PR - January 22, 2021
In a 1974 episode of the popular "Bob Newhart Show," Bob gave Emily a blender as an anniversary present hoping that it would help make her feel more modern. The well-intended gesture was no more successful than some of today's brands in successfully recognizing and catering to customers' evolving needs.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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