Daily PR Brief - December 16th, 2016
Good morning. Here are today's top clips -
Boost Consumer Loyalty Using Branded Content (Forbes - December 14, 2016)
Nine Techniques Agency Executives Use For Retaining Clients (Forbes - December 14, 2016)
Eight Ways To Successfully Use Emojis In Advertising Campaigns (Forbes - December 15, 2016)
Top Metrics for Measuring PR Effectiveness (PR Newswire - December 15, 2016) [Infographic]
Global Results Relocates (O'Dwyer's - December 14, 2016)
Bell Becomes B-M Worldwide President (O'Dwyer's - December 14, 2016)
Story Partners Hires Herrick (O'Dwyer's - December 15, 2016)
STX Casts Rockenwagner as Communications Chief (O'Dwyer's - December 15, 2016)
10 ways PR pros can throw a winning event (PR Daily - December 15, 2016)
6 tips for new writers (Ragan - December 14, 2016)
PR can do only so much; reputation management goes far deeper (Ragan - December 14, 2016)
30 jobs in the PR and marketing world (Ragan - December 15, 2016)
6 steps to your first (and last!) video audit (Ragan - December 15, 2016)
Infographic: How to get more engagement on your LinkedIn posts (Ragan - December 15, 2016)
Top Women in PR Awards Announced by PR News (PR News - December 14, 2016)
5 Key Google Analytics Areas to Inform Your Strategy (PR News - December 15, 2016)
Angy Peterson Joins GMMB as Senior Vice President for Digital Strategy and Content (Bulldog Reporter - December 15, 2016)
Former Microsoft Director Kim Gagne Joins APCO Worldwide’s Tech Practice as Senior Advisor (Bulldog Reporter - December 15, 2016)
Text100 Hires New Execs: Steve Astle as SVP, Highly Regulated Markets, and Barrett Tripp as VP, Content & Social Media (Bulldog Reporter - December 16, 2016)
Senior Public and Government Affairs Advisor Richard Keil Joins Hill+Knowlton Strategies (Bulldog Reporter - December 16, 2016)
Burson-Marsteller Appoints Kevin Bell Worldwide President (Bulldog Reporter - December 16, 2016)
5 Reasons Why You Need Media Monitoring to Build a Data-Driven Brand Strategy (Bulldog Reporter - December 15, 2016)
Q&A with Steve Cox, VP of PR at Sodexo (Cision - December 15, 2016)
Eight PR Trends that Will Affect Your Jobs in 2017 (Spin Sucks - December 15, 2016)
Improved Social PR via the Employee Advocacy Route (Shonali Burke Consulting - December 14, 2016)
Opinion: How to handle stress in PR (PRmoment - December 11, 2016)
Blog: There are skills that I would never have learnt if I’d stayed in-house, says Cirkle MD Ruth Allchurch (PRmoment - December 13, 2016)
Summary Section:
Boost Consumer Loyalty Using Branded Content
By Ahmad Kareh, Managing Partner at Twistlab Marketing
Forbes - December 14, 2016
Consumers don’t engage with content to be polite, they do it out of self-interest. Simply put, branded content is media that your consumer finds intriguing and actually wants to interact with. It’s content that focuses on what the consumer wants rather than what your company wants to promote. The goal of branded content is to get the reader engaged to the point where they like, comment, share or talk about your piece.
Nine Techniques Agency Executives Use For Retaining Clients
Forbes - December 14, 2016
We invest a lot of resources into client retention strategies. One of the most effective ones we have found has been our custom reports that we provide to clients. These reports are in plain English (something a lay person could understand) and are individualized to highlight each customer's primary objectives (something we collect during the onboarding process). - Vinny La Barbera, imFORZA
Eight Ways To Successfully Use Emojis In Advertising Campaigns
Forbes - December 15, 2016
If you aren't sure whether or not you should use emojis in your advertising campaigns, the answer is no, no you shouldn't. Using emojis for the sake of using them is far less effective than using them to help tell a story, highlight something fun, or connect with your audience. If there's a situation that warrants the use of emojis, tie them into your campaign so it's not forced. - Chris Carter, Rep Interactive
Top Metrics for Measuring PR Effectiveness [Infographic]
PR Newswire - December 15, 2016
Everyone from the biggest corporation to the smallest non-profit understands that managing your image and engagement–especially online–is critical not just to success, but to survival. For starters, it is important to distinguish between advertising and PR. A solid PR campaign can boost advertising, but advertising is no substitute for a comprehensive approach to PR. In this same vein, it is important to measure outcomes as opposed to outputs.
Global Results Relocates
By Jon Gingerich
O'Dwyer's - December 14, 2016
Irvine, CA-based mobile and tech agency Global Results Communications has relocated its headquarters to a new office space in neighboring Santa Ana. The full-service agency’s newly renovated office space sits in a 150,000 square foot building at the edge of the Orange County city bordering nearby Irvine. GRC founder Valerie Christopherson told O’Dwyer’s the new location reflects recent client and staff growth at the agency.
Bell Becomes B-M Worldwide President
By Jon Gingerich
O'Dwyer's - December 14, 2016
Global PR giant Burson-Marsteller has named Kevin Bell worldwide president. The appointment is effective immediately. Bell joined Burson in late 2013 as global public affairs practice chair in London, succeeding MEA CEO Jeremy Galbraith. He was also previously a managing director at British multinational public relations and marketing company Bell Pottinger. In his new role as worldwide president, Bell will collaborate with senior executives and work across each of B-M’s regions and practice groups to spearhead the firm’s growth opportunities and build its strategic communications services. He'll be based in the firm’s New York headquarters and will report to worldwide chair and CEO Don Baer.
Story Partners Hires Herrick
By Jon Gingerich
O'Dwyer's - December 15, 2016
Matt Herrick, former communications director and senior advisor to the U.S. Department of Agriculture, has joined Washington, D.C.-based public affairs shop Story Partners, where he’s been named senior vice president. Herrick will now head the Story Partners’ food, agriculture and nutrition practice. Herrick first joined the USDA during the Bush administration, and initially served as a speechwriter and spokesperson before taking on the roles of press secretary, senior communications coordinator and deputy communications director.
STX Casts Rockenwagner as Communications Chief
O'Dwyer's - December 15, 2016
Patricia Rockenwagner, who led communications for Advance Publication's investment operation, is slated for the chief communications officer slot at Los Angeles-based global entertainment company STX Entertainment. Rockenwagner led corporate communications for Conde Nast before moving to AV Partners, the parent company's investment arm now known as Advance Vixeid Partners. She takes up the STX CCO slot on Jan. 17, 2017. She previously held communications and branding posts at S&P Global (McGraw Hill Financial), Paramount Pictures, Time Warner Cable, Comcast and AT&T.
10 ways PR pros can throw a winning event
By Lisa Klein
PR Daily - December 15, 2016
1. Face-to-face interaction still matters. No matter how great your online network is, there’s still nothing better than putting a face to a name over a shared experience. 2. Don’t be deterred by price tags. 3. Think about the big picture. Ensure you have a clear goal for your event. 4. The devil is in the details. 5. Start preparing early. 6. Look for partnership opportunities. 7. Get social. A social media presence extends the reach of your event and is often a worthwhile investment. 8. Let your plan guide you. The more organized you are (with or without an event planner), the more seamless your event will be. 9. Stay cool and go with the flow. 10. Entice attendees to come. Think of creative opportunities that could garner a good turnout for your event.
6 tips for new writers
By Laura Hale Brockway
Ragan - December 14, 2016
1. Write for your reader. One basic of good writing is knowing your audience. 2. Lead with the most important message. Mention the most important or actionable items at the beginning. 3. Start with the “why.” 4. Outline, outline, outline. An outline can form the foundation of your article, but creating one does not have to be complicated. 5. Choose simple words over complex words. The use of unfamiliar or complex terms interferes with comprehension and slows down readers. 6. Don’t fall in love with your own words. Realize that your work will be changed.
PR can do only so much; reputation management goes far deeper
By Rebecca Theim, Principal of Tipitina Communications
Ragan - December 14, 2016
1. Make sure blunders are the exception, not the rule. Volumes have been written about how organizations can operate in a responsible manner. 2. Communicate from the very beginning. 3. Show concern; then act on it. Organizational controversies and crises are dramas at best, tragedies at worst; either way, expressing genuine compassion for those affected is non-negotiable. 4. Tell the whole truth. “Tell the truth, because sooner or later the public will find out anyway.” 5. Fix, concretely and specifically, what people want fixed.
30 jobs in the PR and marketing world
By Clare Lane
Ragan - December 15, 2016
Creating a cheerful work environment around the holidays isn’t cliché, it’s becoming increasingly appreciated by employees. Janice Kaplan, author of “ The Gratitude Diaries,” says making your workplace a supportive haven can build loyalty and inspire people to work harder. During the holidays, it can be especially memorable to give your employees a meaningful experience and set a positive example as you move into the New Year. Whether it’s planning a company Christmas party, baked goods swap, gift exchange or toy drive, it’s the little things that your employees will remember and feel grateful to have in their professional lives.
6 steps to your first (and last!) video audit
By Lydia Cockerham
Ragan - December 15, 2016
1. Review your video goals and content marketing strategy. Set out a standard for your videos and get sign-off to ensure everyone agrees. 2. Gather your complete video data. To track down your video content, start looking wherever you host it. 3. Assess (and watch) all your video content. Check to see that each video meets the standards you have set for quality, consistency and value. 4. Decide which pot each video falls into. 5. Identify gaps in your video content marketing. This is perfect opportunity to beat the competition with video. 6. Refresh your strategy to create new, better content.
Infographic: How to get more engagement on your LinkedIn posts
By Kristin Piombino Long
Ragan - December 15, 2016
You might have joined LinkedIn so you’d have an online home for your résumé, but as you’ve probably noticed, the social network affords users powerful ways to cultivate both a personal and corporate brand—specifically through its publishing tool. An infographic from LinkedIn breaks down which topics appeal most to LinkedIn readers, as well as what motivates them to engage with posts.
Top Women in PR Awards Announced by PR News
By Steve Goldstein
PR News - December 14, 2016
The winners of Top Women in PR Awards were announced this week, and span a wide variety of organizations, from Visit Norfolk, Peppercomm, Weber Shandwick, Aflac and Cisco, to Mars Petcare US, NYU Langone Medical Center, Fannie Mae, Havas PR Milan and Bank of America. Attendees will also hear a keynote presentation from Maya Nussbaum, founder and executive director of Girls Write Now, which mentors underserved young women to find their voices through the power of writing and community.
5 Key Google Analytics Areas to Inform Your Strategy
By Jerry Ascierto
PR News - December 15, 2016
The tool offers myriad metrics to reveal whether you’re reaching your target audience, how well the message is resonating and which one of your tailored messages appeals the most. 1. Demographics. 2. Behavior. Explore the ratio of new vs. returning users. 3. Mobile. View the ratio of users accessing your website from a desktop or mobile interface. 4. Acquisition. If your PR hits are not listed, you may need to reconsider your media outreach tactics. 5. Social.
Angy Peterson Joins GMMB as Senior Vice President for Digital Strategy and Content
Bulldog Reporter - December 15, 2016
GMMB announced that Angy Peterson has joined the PR firm as Senior Vice President for Digital Strategy and Content. Angy is bringing nearly two decades of experience leading teams on content strategy, creation, and delivery. In her new role at GMMB, Angy will oversee digital content development and advertising, social media strategy, user experience, and web design and development. Prior to joining GMMB, Angy was Vice President of Product and Experience at Sightline Media Group, which publishes Military Times, Defense News, Federal Times and C4ISR & Networks.
Former Microsoft Director Kim Gagne Joins APCO Worldwide’s Tech Practice as Senior Advisor
Bulldog Reporter - December 15, 2016
Kim Gagne, former senior director of industry affairs for Microsoft, joined APCO Worldwide as a senior advisor announced James Acheson-Gray, managing director of APCO’s London office, and Claire Boussagol, managing director of APCO’s Brussels office. Gagne most recently served as senior director of industry affairs in Brussels where he served as the primary manager of Microsoft’s pan-European advocacy campaigns. Prior to joining Microsoft, Gagne was a foreign service officer with the U.S. Department of State and a partner in a Washington, D.C. law firm.
Text100 Hires New Execs: Steve Astle as SVP, Highly Regulated Markets, and Barrett Tripp as VP, Content & Social Media
Bulldog Reporter - December 16, 2016
Text100 announced two new executive hires: Steve Astle, Senior Vice President, Highly Regulated Markets; and Barrett Tripp, Executive Producer and Vice President, Content & Social Media. Astle extends our skills and expertise in specialized financial services, health care, energy and automotive industries. He has worked in-house and as a consultant to global Fortune 500 businesses that include FICO, PayPal, Visa, Oracle, Genentech, the Edison Electric Institute, the Electric Power Research Institute, and many others. In this new role, Steve will deepen Text100’s domain expertise across industries and across the globe. Tripp joins our Content & Social Media team as an Executive Producer and Vice President. Prior to Text100, Barrett was a VP for Access-Emanate (Ketchum), and previously was a producer at Paramount Pictures. From this experience, he adds great content strategy and leadership to the Text100 team, and will develop video and visual content offerings for our clients throughout North America.
Senior Public and Government Affairs Advisor Richard Keil Joins Hill+Knowlton Strategies
Bulldog Reporter - December 16, 2016
Hill+Knowlton Strategies announced the hire of Richard D. Keil, corporate media relations expert and former lead White House correspondent, as an executive vice president in its global corporate practice focusing on media relations, crisis and public affairs, starting in January. Before joining ExxonMobil, Keil served as a senior communications advisor at Purple Strategies and before that at Jack Martin’s Austin, Texas-based Public Strategies, Inc., a business advisory firm that has since merged with H+K. In those posts, Keil led and staffed an array of communications needs for the firms’ corporate, government and trade association clients.
Burson-Marsteller Appoints Kevin Bell Worldwide President
Bulldog Reporter - December 16, 2016
Burson-Marsteller announced that Kevin Bell has been named Worldwide President, effective immediately. Since 2014, when he joined Burson-Marsteller in London, Bell has been its Global Public Affairs Practice Chair. In his new role, Bell will report directly to Don Baer, Burson-Marsteller’s Worldwide Chair and CEO. Before joining Burson-Marsteller, Bell was Executive Chairman of public affairs consultancy Maitland Political where he ran the Public Affairs Practice working on behalf of clients.
5 Reasons Why You Need Media Monitoring to Build a Data-Driven Brand Strategy
Bulldog Reporter - December 15, 2016
1. Identifying trends in your target market. Knowing what your target audience is talking about on social media is a simple way to understand what matters to them. And you can identify the most common trends by monitoring keywords and hashtags related to your business. 2. Discovering influencers. Comprehensive media monitoring and analysis not only helps you pinpoint key influencers, but also helps you discover respected journalists and bloggers who will more than likely be ready and willing to publicize your brand. 3. Attracting influential attention to your brand. From your media monitoring platform, you can directly target influential contacts and reach out to them on social channels. 4. Learning what your costumers think about your brand. This is where social media monitoring comes into play. 5. Seeing what your competitors are doing. Learning from competitors is a great way to correct your mistakes and see what you are missing.
Q&A with Steve Cox, VP of PR at Sodexo
Cision - December 15, 2016
For those of us in one or two person PR departments, what do you feel are the most essential parts of the full strategy to implement first? "This is both a good and difficult/situational question. For example, a B2C organization may decide that social media engagement is the place to start; an e-commerce-based organization needs a UX-focused web presence, and a B2B firm (like Sodexo) might see media publishing, and in particular media publishing on key business capabilities/offers or thought-leadership. As well, small PR teams really need to critically assess potential (i.e., the payoff for execution of any given tactic) vs. probability (the ability to execute, i.e., time, skills, dollars, etc.)."
Eight PR Trends that Will Affect Your Jobs in 2017
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 15, 2016
1. Accountability Partners. 2. Artificial Intelligence. 3. Curated and Private Spaces for Conversation. 4. Fake News. 5. Personalized Experience. Consumers are becoming more willing to hand over information about themselves in exchange for personalized content, offers, or discounts. 6. PR Metrics. 7. Professional Development. 8. Social Media Giants Become More Giant.
Improved Social PR via the Employee Advocacy Route
By Jessica Davis
Shonali Burke Consulting - December 14, 2016
You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy. Major PR objectives like reputation management, relationship and task management can be streamlined by building out an employee network on social media. Distributing your PR content through that channel would be synonymous to taking one macro voice and turning it into (insert the number of your employees here) micro voices.
Opinion: How to handle stress in PR
By Janice Haddon, Managing director of both Morgan Redwood and Thrive in Life 360.
PRmoment - December 11, 2016
Planning ahead – so you know what is ahead and what deadlines need to be met. Take a break – stretching and moving for five minutes can help to boost oxygen levels and energy in your system. Pay attention to communication – treat others with respect. Be aware of your own personal triggers and what might irritate or tip you over the edge. Don’t dwell on things you can’t control. Pay attention to work life balance. Be personally accountable for your own performance and wellbeing. Eat a healthy diet and get plenty of exercise to keep your energy and inner resilience up. Get plenty of sleep – it is when your body and brain will recharge.
Blog: There are skills that I would never have learnt if I’d stayed in-house, says Cirkle MD Ruth Allchurch
By Ben Smith, founder, PRmoment
PRmoment - December 13, 2016
How difficult is it to come into a PR agency at a senior level as an outsider? Presumably you missed that internal web of support that you’d have had if you’d been an internal candidate? "I didn’t miss it. I felt like I could breathe fresh air again and surround myself with people who really got PR so I no longer had to spend my time justifying the discipline. I started agency-side at Weber Shandwick and Cohn and Wolfe, so it felt weirdly like coming home after a long time abroad."
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