Daily PR Brief - December 20th, 2016
Good morning. Here are today's top clips -
The Importance of the Follow Through (Adweek - December 19, 2016)
12 Months of Content Marketing (PR Newswire - December 19, 2016)
12 gifts for the PR pro in your life (PR Daily - December 19, 2016)
5 PR and social media predictions for B2B communicators (PR Daily - December 19, 2016)
To my PR client: Why journalists never quote you (PR Daily - December 19, 2016)
Infographic: How much content is created and shared every minute (Ragan - December 19, 2016)
8 tips for marketers on a budget (Ragan - December 19, 2016)
3 measurement myths that PR pros should see right through (Ragan - December 20, 2016)
Mark Stouse Launches New Analytics Company Intended To Measure PR's Business Impact (The Holmes Report - December 19, 2016)
Dentons Hires KPMG's Mark Walters To Lead Communications (The Holmes Report - December 19, 2016)
Political Communications Strategist Luke Marchant Joins Hill+Knowlton Strategies (Bulldog Reporter - December 20, 2016)
Christina Moore Promoted to Senior Account Manager at Domus (Bulldog Reporter - December 20, 2016)
Cone Communications Launches #GiveGoodCheer Promoting Holiday Cheer in Boston (Bulldog Reporter - December 20, 2016)
PR Best Practices: Tips for Promoting Secured Media and Editorial Coverage Across Social Channels (Bulldog Reporter - December 19, 2016)
Gutenberg Announces Rebrand, Rolls Out Expanded Suite of Marketing Services (Bulldog Reporter - December 19, 2016)
PR PROfiles: Allison Howell, Pascale Communications (Bulldog Reporter - December 19, 2016)
Ten PR Professionals to Follow (Spin Sucks - December 20, 2016)
4 tips to perfecting presentations (Axia Public Relations - December 19, 2016)
Summary Section:
The Importance of the Follow Through
By Nicole Rodrigues, CEO and founder of NRPR Group
Adweek - December 19, 2016
1. Follow Through With Colleagues. This internal effort and accountability builds a relationship of respect and gratitude for your colleagues, who you can be confident are doing their work to strengthen the team. There is a mutual affinity that springs from this practice, along with a shared inspiration to return the favor and elevate the workplace culture. 2. Follow Through With Clients. Following through for our clients helps them trust that they’re in good hands and builds the relationships between our two teams. It creates a transparent and seamless process that ultimately proves more symbiotic and successful than when PR is done separately in a vacuum. 3. Follow Through With Media. If we send them a pitch with a bunch of broken promises, we set them up for failure. Again, trust and respect are at stake here. No follow through equals no relationship, and relationships are the foundation of our work. There may come a time when you have to man up and honestly say, “We thought we were going to have this story, but we can actually offer you this now instead…” Don’t be afraid to admit when something shifts.
12 Months of Content Marketing
PR Newswire - December 19, 2016
January: Rethink Your Email Signup Offer. February: Strategize Your Blog Content for the Future. March: Revisit Your Best Content. April: Think About Holidays. May: Automate Shares of Older Content. June: Plan Around Product Launches. July: Leverage What You Learn. August: Tell Your Brand’s Story. September: Involve New Partners. October: Examine Outside Content. November: Brainstorm a Mega List of Topics. December: Break Out of the Box.
12 gifts for the PR pro in your life
By Courtney Moed, Account Executive at Peppercomm
PR Daily - December 19, 2016
Mobile lens kit: This set includes fisheye, wide angle and macro lenses, so your social media guru won’t be stuck with one camera setting. Electronic memo pad: The digital pen can be used to write or draw on any notepad or paper, and the notes will directly transfer to a computer or tablet. Anti-gravity smartphone case: This phone case is ideal for those who love taking selfies or watching videos. USB mail alert system: This gadget is useful for busy PR executives who frequently check email.
5 PR and social media predictions for B2B communicators
By Sandra Fathi, President of NYC-based PR and social media firm
PR Daily - December 19, 2016
1. Content marketing will become content creation—for coverage. 2. The importance of social media will decline for non-consumer businesses. 3. Video will no longer be optional. 4. Sponsored content will earn a crucial place in B2B PR strategies. 5. Shorter news cycles will make pitching tougher.
To my PR client: Why journalists never quote you
By Melissa F. Daly, Founder of MFD Communications
PR Daily - December 19, 2016
1. Keep your responses short and to the point. Assume the reporter already found the context through research. 2. Forget supplying context. Determine what is most compelling and new and say it in as memorable a way as you can. 3. Tell a story. The goal for a successful media interview is not just to get through it. Make the most of your time with the reporter. Spend more time preparing your points so that you spend less time talking to the writer.
Infographic: How much content is created and shared every minute
By Kristin Piombino Long
Ragan - December 19, 2016
The minute-long personalized clip features some of your top photos from 2016, as well as statistics, such as how many posts you’ve “liked” over the past year. "According to my video, I’ve “liked” 492 posts this year—which, according an infographic from The Word Pro, is nothing compared with the data that’s shared online in one minute.''
8 tips for marketers on a budget
By Chris W. Dunn, Founder and CEO of Skill Incubator
Ragan - December 19, 2016
1. Go guerilla. Guerilla marketing can insert creativity, imagination and originality in place of a big budget. 2. Socialize on social media. Each of these social media platforms are unique in its own right and require unique ways of engagement. 3. Create valuable content. 4. Contests and giveaways. You can also promote your products through Facebook groups where members agree to try your product for free or a discounted price in exchange for an honest review. 5. Piggyback your partners. 6. Leverage scalable advertising channels. 7. Milk the reporters and journalists. 8. Help yourself by helping others.
3 measurement myths that PR pros should see right through
Ragan - December 20, 2016
1. Myth: It’s all about impressions. Truth: Stakeholders want to see exactly how your programs are helping the bottom line. 2. Myth: Measurement is just about the numbers. Truth: Numbers might make up your data, but it’s the actionable insights behind them that count. 3. Myth: You’re a PR pro, not a data scientist. Truth: In today’s business world, you have to be both.
Mark Stouse Launches New Analytics Company Intended To Measure PR's Business Impact
The Holmes Report - December 19, 2016
BMC Software's former communications head Mark Stouse has launched an analytics platform intended to measure the business impact of marketing and communications efforts. According to Stouse, the software can, for instance, decipher how long it will take for an investment in media relations to impact sales, enabling a marketing team to predict different parts of the marketing mix much more effectively.
Dentons Hires KPMG's Mark Walters To Lead Communications
The Holmes Report - December 19, 2016
Legal giant Dentons has hired KPMG's Mark Walters as its new global communications director, filling a role that had remained vacant for several months. Walters departs after four years as director of communications in KPMG's office of the global chairman. Prior to joining the consulting company, he spent almost eight years with FTI Consulting.
Political Communications Strategist Luke Marchant Joins Hill+Knowlton Strategies
Bulldog Reporter - December 20, 2016
Hill+Knowlton Strategies announced Luke Marchant, sought-after political campaign operative and award-winning public affairs expert, has joined the firm’s Dallas public affairs practice as a vice president. From starting his career with U.S. Sen. John Cornyn to working on campaigns for U.S. Rep. Pete Olson, U.S. Sen. Marco Rubio, Attorney General Greg Abbott, and others, Marchant has built a reputation as an effective, results-oriented campaign manager throughout the country.
Christina Moore Promoted to Senior Account Manager at Domus
Bulldog Reporter - December 20, 2016
Domus, Inc., a full-service marketing communications agency, announced the promotion of Christina Moore from Account Manager to Senior Account Manager. Moore will expand on her account responsibilities for the agency’s Merck account, supporting Domus’ work in employee engagement for the client. Moore joined Domus in 2013 as an intern and part of the Drexel University co-op program.
Cone Communications Launches #GiveGoodCheer Promoting Holiday Cheer in Boston
Bulldog Reporter - December 20, 2016
The grassroots effort was started by Cone employees who wrote pledges of how they wish to give good cheer over the holidays. Each pledge connected to form a festive image, culminating in an enormous #GiveGoodCheer collage. Now, more than 60 pledges grace 16 windows overlooking busy Boylston Street, the heart of Boston’s shopping district.
PR Best Practices: Tips for Promoting Secured Media and Editorial Coverage Across Social Channels
Bulldog Reporter - December 19, 2016
In its newly released Social Media Amplification Guide, Business Wire outlines the role of editorial coverage in the customer-consideration and purchase journeys, and presents a series of strategies and tactics designed to increase the visibility of news stories across social channels. Nielsen’s 2015 Trust in Advertising study revealed that consumers trust editorial coverage (66%) and this trust was increased greatly when this same content was shared by a friend or family member (83%).
Gutenberg Announces Rebrand, Rolls Out Expanded Suite of Marketing Services
Bulldog Reporter - December 19, 2016
Global public relations firm Gutenberg announced the launch of its expanded suite of services making it a one-stop shop for complete integrated marketing communications needs for brands. Gutenberg’s integrated marketing services offering will expand from PR to include digital, content, video and mobile. Commending Gutenberg on their success, Fredrik Winterlind – Vice President, Global Marketing & Communications, Black & Veatch said, “The Gutenberg team brings enthusiasm, passion and a truly collaborative spirit to all of their efforts in support of our PR initiatives.”
PR PROfiles: Allison Howell, Pascale Communications
By Allison Howell, Manager of Professional Relations
Bulldog Reporter - December 19, 2016
Best advice to a PR student? "Get involved. Take college seriously. Get all of the experience you can through shadowing, internships and other “outside the classroom” experience. The real world is the best way to get experience in what a career in PR is like."
Ten PR Professionals to Follow
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 20, 2016
The thing I like the most about the PR professionals on this list is their diversity, from entrepreneurs and corporate communications to public affairs and agency owners. Aaron Blank: "He is smart, willing to take risks and not afraid to speak his mind, even if it isn’t the popular approach." Ben Butler: "Ben has all the qualities we should all strive for: Being ethical, and trustworthy, and having integrity." Lisa Dimino: "She is strategic, creative and really brings a secret sauce to any project that she works on." Bridget Fitzpatrick: "She donates her time to help law enforcement better communicate with their communities in time of need." Jenny Kincaid: "One way she stands out above the competition is with a unique service category she’s created called “Social Relations.” Marci McMillan: "Marci is super smart, entrepreneurial, friendly, and able to navigate seamlessly between the traditional and digital worlds."Christopher Penn: "His posts on the SHIFT blog are always (and I mean always) worth reading." Aly Saxe: "Wouldn’t you like to know how your team’s pitching success rate compares with others in your vertical? Aly will soon able to tell you that." Susan Stoga: "She helps you think about things from different perspectives. She’s always glad to network if anyone is looking for clients or solos in a specific profession." Kristen Tischhauser: "In addition to building one of the fastest growing boutique firms in the country for early-stage and established tech startups, Kristen has managed communications for more than $300M in collective venture capital funding announcements."
4 tips to perfecting presentations
By Heather M. Hilliard
Axia Public Relations - December 19, 2016
1. You only have one chance at the best first impression. Therefore, it’s vital that you appear relaxed and exude confidence and poise from the very beginning. 2. The picture you paint says a thousand words. If you are reading from notecards, it will paint your picture as an executive who needs to be told what to say by those who know more. 3. The audience decides if you are speaking to them or connecting with them. The trick is to show warmth first, in order to connect, and then strength – to show leadership and gain your audience’s confidence. 4. By the end of your speech, the audience’s perception – of you and your company – is established. Perceptions and visual impressions rank higher than facts, creating either a positive or negative belief about an entire brand; it’s the foundation of consumer behavior that will make or break you.
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