Daily PR Brief - December 23rd, 2016
Happy Holidays to all - and thank you for reading the DPB this year! We will return in January.
Here are today's top clips -
How To Integrate Influencer Marketing Into Your Business's Digital Marketing Mix (Forbes - December 22, 2016)
How You Value Your Agency Will Define Your Project's Success (Forbes - December 22, 2016)
WE in talks to acquire London digital and PR agency Threepipe (PR Week - December 23, 2016)
ReviveHealth Pumps Up Digital Expertise (O'Dwyer's - December 22, 2016)
George McQuade, L.A. PR Pro, Died at 64 (O'Dwyer's - December 22, 2016)
30 jobs in the PR and marketing world (PR Daily - December 22, 2016)
Creative holiday gift ideas for the PR pro in your life (PR Daily - December 22, 2016)
Why writing a miserably bad first draft is essential (PR Daily - December 22, 2016)
2016’s best data-visualization tools (Ragan - December 22, 2016)
5 résumé tips for marketing pros (Ragan - December 22, 2016)
115 Must-Know Facts About Social Media (Bulldog Reporter - December 23, 2016) [Infographic]
WordWrite and Jampole Join Forces to Create Regional PR Agency Leader (Bulldog Reporter - December 23, 2016)
My First Day as a PR Assistant Account Executive (PR Couture - December 22, 2016)
The ultimate guide to finding the right spokesperson (Axia Public Relations - December 22, 2016)
Summary Section:
How To Integrate Influencer Marketing Into Your Business's Digital Marketing Mix
By Kevin Rowe, Founder and CEO of Rowe Digital
Forbes - December 22, 2016
1. Finding Your Match. It is essential to find bloggers whose style matches the content you're creating. Examples of tools that make finding bloggers easier are GroupHigh, BuzzStream and JustReachOut. Using the tool is as simple as plugging in what keywords you are looking for. 2. Reaching Out. Personalizing outreach attempts sparks interest because it makes it about that specific influencer, and feels original and engaging. For instance, you could comment on the influencer’s most recent articles and how their content coincides with your product. Make sure to also provide the link to the content you want shared so you can secure a link to that specific page on your site. 3. Choosing Content Production. Once an influencer is on board, the most important part is finding the right plan in which to present your content. In order to compete in your field, introducing an influencer marketing strategy should be taken into consideration.
How You Value Your Agency Will Define Your Project's Success
By Douglas Karr
Forbes - December 22, 2016
The real value of marketing or development is the impact on your overall business results and the return on investment. Clients also ask about how many hours were used or how many hours are left. Time is not a factor in the success of your marketing efforts – business results are. Both success and profitability require momentum, so changing direction is destructive to both parties.
WE in talks to acquire London digital and PR agency Threepipe
By Sam Burne James
PR Week - December 23, 2016
Founded in 2004, Threepipe current and recent Threepipe clients have included restaurant chain Harvester, the UK's Food Standards Agency, the fruit company Dole, retailer TM Lewin and the NFL. The agency has been increasing its digital and SEO capabilities recently, with the 2014 acquisition of Blowfish Digital, and the purchase of 12-person SEO agency Spot Digital this summer. WE, which rebranded from Waggener Edstrom in September 2015, was listed at the world's 20th largest PR firm in the 2016 PRWeek Global Agency Business Report.
ReviveHealth Pumps Up Digital Expertise
O'Dwyer's - December 22, 2016
ReviveHealth, a Weber Shandwick company and integrated marketing communications firm for the healthcare industry, has added four senior digital and creative experts to keep up with the changing dynamics of its clients. Sarah Lodholz signs on as ReviveHealth’s new creative director. Chris Bearg take the role of senior VP and head of strategic planning. ReviveHealth is #6 in O'Dwyer's ranking of healthcare PR firms with $10 million in 2015 net fees.
George McQuade, L.A. PR Pro, Died at 64
By Jack O'Dwyer
O'Dwyer's - December 22, 2016
George McQuade, 64, former news producer and anchor for NBC and CBS affiliates in Los Angeles, who had numerous PR posts as well as being West Coast correspondent for O’Dwyer’s, died Oct. 15. McQuade, former PR director of the Housing Authority of L.A. and media relations manager, Southern Calif. Gas Co., was director of communications, L.A. Homeless Services Authority, from 2013-15. He received Golden Mike Awards from the Radio TV News Assn. of South California and awards from the Associated Press.
30 jobs in the PR and marketing world
By Clare Lane
PR Daily - December 22, 2016
Communicators will have to figure that out sooner than they might presume. CareerCast ’s latest jobs report names reporters and broadcasters as two of the top 10 most endangered jobs of 2016. Here’s why, from the report: For newspaper reporters—who are already in a dwindling market due to the shift from print to online medium over the last two decades, and the loss of associated revenue—automated publishing services looms as a potential threat. For example, Associated Press uses an automated system that can publish stories without human intervention. As reporters will probably face unfavorable hiring forecasts for years to come, what are PR pros to do? Go digital, of course—and pitch electronically.
Creative holiday gift ideas for the PR pro in your life
By Michelle Garrett, PR consultant and writer at Garrett Public Relations
PR Daily - December 22, 2016
“I think the gift that would keep on giving this holiday and for many more, is for world peace and good cheer between journalists and PR pros. Imagine how great our worlds would be if only reporters and public relations folks could appreciate the value each brings to the communications equation. Think about how much more efficient and productive we all could be if we worked together in harmony.” — Marc Raybin, president, Cardinal Communications Strategies, @CardCommsStrats.
Why writing a miserably bad first draft is essential
By Beth Nyland, Founder of Spencer Grace
PR Daily - December 22, 2016
1. Writing nonsense is fun. Giving yourself permission to put anything on the page gives you a helluva lot of latitude. 2. Setting aside perfection makes way for inspiration. 3. You increase your chances of writing something good. 4. Editing becomes a crucial cleanup mission. Writing poorly doesn’t hurt your credibility; publishing bad writing does. 5. You learn. The more you learn, the more you know. The more you know, the more you grow. 6. You become a writer.
2016’s best data-visualization tools
By Storie Ledger
Ragan - December 22, 2016
1. Orange. The user interface allows for more data exploration and understanding rather than coding, which is helpful if you want to use this tool collaboratively across a range of skill sets. 2. Talend. Talend offers a data prep tool that cleans and extracts useful data from Excel and CSV files in minutes. Preparing data for analysis is often time-intensive and can take longer than the actual analysis. 3. Infogram. This tool is great for teams because it includes easy sharing and offers real-time collaboration (charts automatically updated through Google Sheets integration). 4. Datapine. It features an easy-to-use drag and drop interface that eliminates the need for structured query language (SQL) or any additional database knowledge. 5. Vizydrop. Vizydrop is a data visualization tool that lets you drop your data directly into its platform as-is through connected applications such as Dropbox, GitHub, Google Sheets, or even custom APIs.
5 résumé tips for marketing pros
By Eva Wislow
Ragan - December 22, 2016
1. Personalize your résumé accordingly. Include everything that’s relevant to the organization, paying attention to previous activities and your professional background. 2. An outstanding design can make a good first impression. “A successful résumé is always made up of two parts: the content and the design,” says Alison Evans, career advisor at Career Booster. “It won’t work if there’s any missing.” 3. Highlight your traits. Don’t show off; instead, focus on marketing specifics. List your skills and traits, and show how they’ve helped you create and manage successful campaigns. 4. Present benefits, not your features. Whenever possible, list the benefits of your activities and skills. 5. List relevant experience and accomplishments. Be as specific as possible. That includes listing analytics from your latest marketing campaign, clear proof of collaboration with different companies, screenshots showing off stated facts and more.
115 Must-Know Facts About Social Media [Infographic]
By Josh Wardini, Community Manager, Skilled.Co
Bulldog Reporter - December 23, 2016
Social media uses transcend demographics and has the mechanisms already put in place to target specific audiences. Studies have reported that the best time to post on Twitter is Monday and Friday, between 12 and 3pm, and between 5 and 6pm in particular on Wednesday. It has been reported that 85% of teenagers use Youtube and 65% of millennials consume their news through Facebook. It is this type of data that companies need to take into account when they spend the predicted $17,34 billion on their social media campaigns in 2019.
WordWrite and Jampole Join Forces to Create Regional PR Agency Leader
Bulldog Reporter - December 23, 2016
WordWrite Communications, a strategic communications consulting firm, announced an agreement to take over the operations of Jampole Communications, effective Dec. 16. As part of the agreement, Jampole Communications founder and president Marc Jampole will join Wordwrite as executive vice president. The agreement with Jampole expands WordWrite’s portfolio of business-to-business, manufacturing, technology, health care and professional services clients, and enhances its integrated marketing capabilities.
My First Day as a PR Assistant Account Executive
By Kim Stephens
PR Couture - December 22, 2016
"Use your first day to get organized, which includes reading documents on the server. When you understand your accounts and the status of each, things will run more smoothly. Also, be sure to learn how to use your email service (most likely Outlook) if you’re unfamiliar with it. Start getting organized as well. I made folders for each client in my email and computer. You may be overwhelmed in the beginning, especially if agency life is new to you. Be confident, though, and ask for help whenever your need it (seriously)."
The ultimate guide to finding the right spokesperson
By Yulia Dianova
Axia Public Relations - December 22, 2016
1. Choose an individual who has authority within your company. A well-informed company executive will be able to provide the best answers for your key audiences. 2. Choose a person with excellent communications skills. You want someone who can connect with your stakeholders and who has the ability to offer empathy and an apology, if needed. 3. Consider the person’s ability to stay calm under pressure and to handle negativity. Handling negative questions and comments while upholding your company's positive image are important attributes of a truly effective spokesperson. 4. Select an individual who has previous media relations experience. Having the right person to represent your company is vital for successful PR and marketing.
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