Daily PR Brief - January 3rd, 2017
Good morning. Here are today's top clips -
2017 Will Be The Year Of Voice Search (Forbes - January 3, 2017)
Kyne promotes Mulally, Grela to SVP (PR Week - January 3, 2017)
PR can do only so much; reputation management goes far deeper (PR Daily - January 3, 2017)
Global Agency Execs Join North American SABRE Jury (The Holmes Report - January 2, 2017)
2016 M&A Review: Independent Firms Propel Restless Acquisition Market (The Holmes Report - January 3, 2017)
Affect Analyzes the Top Five B2B Public Relations and Social Media Predictions for 2017 (Bulldog Reporter - January 3, 2017)
PR PROfiles: Flavie Pagnol, flaviebpr (Bulldog Reporter - January 3, 2017)
Gage Announces Three New Hires for the New Year (Bulldog Reporter - January 3, 2017)
Technology and PR: Why is PR So Far Behind Marketing? (Bulldog Reporter - January 3, 2017)
Communications Game-Changer: Millennial-Led ‘Tribes’ Emerge as Social-Experience Sharers (Bulldog Reporter - January 3, 2017)
Public relations in 2017 (Influence Magazine - Chartered Institute of Public Relations - January 2, 2017)
Best 10 Web Design Trends of 2016 (Meltwater Blog - January 1, 2017)
Three Ways to Optimize Client Communication (Spin Sucks - January 3, 2017)
Mainstream media versus YouTube Influencers – Which has the bigger audience? (Communications Conversations by Arik Hanson - January 3, 2017)
How to improve your company’s Glassdoor reviews (Axia Public Relations - January 2, 2017)
Summary Section:
2017 Will Be The Year Of Voice Search
By Amine Bentahar, Chief operating and digital officer and partner at Advantix Digital
Forbes - January 3, 2017
Clearly, optimizing for voice search is going to be a major key for your SEO success in 2017; a survey of 39 SEO experts listed “voice search” third in a list of the largest SEO trends for 2017 and beyond. Digital assistants have been the major agents of voice search, with major technology companies such as Apple (Siri), Microsoft (Cortana) and Amazon (Alexa). Recently, Google has gotten into the game with Google Assistant, noting during the Google I/O keynote speech that one in every five searches made with the Google Android App in the United States is a voice search. Because voice-based search queries can be drastically different than typed queries, businesses will need to tailor their optimization efforts toward longer queries that fit with voice search terms, as opposed to shorter keywords that were common with traditional search.
Kyne promotes Mulally, Grela to SVP
By Alison Kanski
PR Week - January 3, 2017
Both Mulally and Grela were previously VPs at the agency. In their new positions, they will take on executive leadership roles for the clients they work with. Mulally will also continue her work on internal staff development and Grela will continue to work on marketing efforts for the agency and business operations in the New York office.
PR can do only so much; reputation management goes far deeper
By Rebecca Theim, Principal, Tipitina Communications
PR Daily - January 3, 2017
In short, recovery from crises and controversies requires more than PR. Here’s a start on what to do: 1. Make sure blunders are the exception, not the rule. Volumes have been written about how organizations can operate in a responsible manner. The Cliff’s Notesversion is that doing the right thing is generally simple but rarely easy. 2. Communicate from the very beginning. Crisis communications practitioners used to refer to the “golden hour” after a crisis, the window during which companies could prepare and respond. Today, organizations are lucky if they get 10 minutes. 3. Show concern; then act on it. Organizational controversies and crises are dramas at best, tragedies at worst; either way, expressing genuine compassion for those affected is non-negotiable. 4. Tell the whole truth. Accept the pain, and rip off the proverbial Band-Aid at the beginning of the problem. People often accept the truth; it’s hoodwinkery they can’t stomach. 5. Fix, concretely and specifically, what people want fixed. The rest of Lee’s advice is what organizations struggle to implement: “If the public doesn’t like what you are doing, change your policies and bring them into line with what people want.”
Global Agency Execs Join North American SABRE Jury
The Holmes Report - January 2, 2017
Senior executives from some of the world’s largest public relations agencies have joined the jury for the 2017 SABRE Awards competition. Jodi Brooks, US technology practice chair at Burson-Marsteller. Juliana Richter, COO at Edelman. Ellen Ryan Mardiks, vice chairman at Golin. James Kelly, partner and director of strategic and creative planning at Ketchum. Rema Vasan (pictured), global client director for P&G at MSLGroup. Suresh Raj, global business development officer at Ogilvy. Sara Gavin, president of North America at Weber Shandwick. The North American SABRE Awards are now open and accepting entries. The deadline is January 30, 2017.
2016 M&A Review: Independent Firms Propel Restless Acquisition Market
By Paul Holmes
The Holmes Report - January 3, 2017
The Holmes Report covered 61 acquisitions in the public relations business globally last year—exactly the same number we covered in 2015. And once again the majority of those deals (36, or 59%) were carried out by independent PR firms—up slightly from the 57% made by independent firms in 2015.
Affect Analyzes the Top Five B2B Public Relations and Social Media Predictions for 2017
By Richard Carufel
Bulldog Reporter - January 3, 2017
1. Content Marketing Becomes Content Creation for Coverage. According to the American Society of News Editors’ (ASNE) annual census, since 2007 there has been a nearly steady decline in the number of newsroom employees. 2. Decline of Social Media Importance for Non-Consumer Businesses. These include LinkedIn and Twitter for business and Facebook for employee and community relations, however many businesses are pulling back from Pinterest, Instagram, Snapchat and other sites if they are not targeting consumers. 3. Video is No Longer Optional. According to a recent Microsoft study, the human attention span is now only 8 seconds—that’s actually shorter than a goldfish. 4. Sponsored Content Earns a Critical Place in B2B PR Strategies. 5. Shortening News Cycle Makes Pitching More Complicated.
PR PROfiles: Flavie Pagnol, flaviebpr
By Flavie Bagnol, Founder flaviebpr
Bulldog Reporter - January 3, 2017
What got you interested in a PR career? "I was very lucky to start my PR carrier working for Thrillist Media Group and their founders Ben Lerer and Adam Rich. They took a chance with me as I was leaving CBS News the “Early Show” at that time and I was not thinking about PR, but they had so much passion in what they were doing, that they convinced me to share their passion with the world. It was really a great match, a lot of hard work and fun times."
Gage Announces Three New Hires for the New Year
Bulldog Reporter - January 3, 2017
Gage, a Minneapolis-based engagement marketing agency, announced it has hired Liz Miller as a project manager, Paige Black as an engagement manager and Alex Blood as a senior developer. Miller brings more than a decade of marketing experience, most recently working as a freelance marketing manager for various clients. A recent graduate of the University of Minnesota-Twin Cities, Black previously served as an intern in the marketing and business development department at public relations firm PadillaCRT.
Technology and PR: Why is PR So Far Behind Marketing?
By Bill Rundle, Senior Account Manager, Highwire PR
Bulldog Reporter - January 3, 2017
The marketing technology landscape has been rapidly expanding over the past five years. In fact, Scott Brinker’s annual Martech Landscape Infographic shows more than a 2000-percent increase in marketing technology vendors since 2011. Yet, the PR section of his report remains relatively unchanged. I put this question to Altimeter Group marketing technology analyst (and the first writer to outline the battle field for the marketing cloud wars), Omar Akhtar. “Tech is always ahead of people and PR happens to be an industry that’s dominated by people and relationships,” says Omar. Companies like TrendKite and AirPR are leading the charge when it comes to PR measurement technology and have been able to reduce time spent reporting by almost 75 percent (According to TrendKite research). According to Rebekah Iliff, AirPR’s chief strategy officer, PR’s legacy has been in surface-level metrics like impressions and advertising value equivalency (AVE), but digging deeper into the data can lead to insights for leadership and more effective PR programs. PR is more of an art than a science. Talking to the people driving advances in PR technology, it’s clear that the PR industry has a unique automation problem, which is also the source of great job security.
Communications Game-Changer: Millennial-Led ‘Tribes’ Emerge as Social-Experience Sharers
Bulldog Reporter - January 3, 2017
Shared experiences—more than interests, geographies or professions—spur the formation of modern-day communities, or tribes. And optimistic Millennials, often fueled by social networks, are quickest to join tribes, likely to make themselves resilient in this anxious era, according to new research from Brodeur Partners, part of the firm’s ongoing exploration into relevance. Among the findings in Brodeur’s new research: Tribes typically form around shared experiences and interests such as food, politics, the arts, faith, health, fitness, sports, fashion and money; The strongest tribes (excluding immediate family) are those based in experiences such as military or volunteer service; The younger you are, the more likely that tribes matter in your life.
Public relations in 2017
By Stephen Waddington, Partner and Chief Engagement Officer, Ketchum
Influence Magazine - Chartered Institute of Public Relations - January 2, 2017
CONVERSATIONS: LET’S TALK. Organisations have struggled to get to grips with the change of tone required to engage with people on the internet. Much corporate marketing remains focused on the organisation rather than the intended public. It’s frequently broadcasted with no effort to listen or engage. The result is pointless at best and a reputational issue at worst. More enlightened organisations are using new media as a means of conversation. Facebook and Twitter are frequently used for customer service.
Best 10 Web Design Trends of 2016
Meltwater Blog - January 1, 2017
1. Microinteractions. Microinteractions occur between bigger interactions. 2. Artificial Intelligence. A simple conversation with a company’s A.I. chat bot can replace a series of complicated menus. 3. Hover Animations. 4. In-house Developed Imagery. 5. Full-screen Forms or Input Overlays. 6. Realistic Mock-Ups. 7. Duotone Imagery. 8. 80’s Color and Vibe.
Three Ways to Optimize Client Communication
By Michael Manning
Spin Sucks - January 3, 2017
Whether a client has been with you forever or is just beginning to forge a relationship, there are a few steps you can take to ensure that lines of communication are set up for success: 1. Give a guided tour. When onboarding a client, make sure you introduce them to the communication tools you’ve established. These tools can help show the client you are accessible and that their project is your top priority. 2. Provide a compass for wanderers. If the client starts deferring—for example, asking for change orders in their email instead of Trello—guide them back to the proper protocol. 3. Keep up the cadence. Try to arrange weekly client meetings. Face-to-face sit-downs are way more personal than phone calls, and an efficient meeting sends a strong message to the client that their project is important.
Mainstream media versus YouTube Influencers – Which has the bigger audience?
By Arik Hanson
Communications Conversations by Arik Hanson - January 3, 2017
I know the mainstream media is dead (wink wink), and no one is watching anymore, but shows like The Today Show, Jimmy Fallon and SportsCenter still have a MAJOR role in the media mix. A lot of people are still watching these shows. Yet, many of these big-time YouTubers are exceeding those mainstream media reach numbers. Why am I writing about this? Because, one trend I see for 2017 is the expanding partnership between brands and YouTube influencers. Not just the Samsung and Targets of the world. I’m talking all kinds of companies working more closely with these video experts to create content that resonates with their audiences. So yeah, these influencers’ ability to create content and nurture followings is huge. How huge? Let’s take a look at the tale of the tape.
How to improve your company’s Glassdoor reviews
By Lisa Goldsberry
Axia Public Relations - January 2, 2017
1. Set up your own account. With an account, you can write your own description of your company, include photos and updates, respond to reviews and receive alerts about your profile. 2. Personally respond to reviews, especially the negative ones. This demonstrates that you actually care about the happiness of your employees and the performance of your organization. 3. Use the reviews to improve. Pay attention, especially if you notice a trend in the type of complaints. 4. Encourage employees to provide reviews. Receiving a majority of negative reviews means you’ve got some work to do. 5. Hire a PR agency to manage it for you. It matters for SEO, online reputation management and attracting the best and brightest job applicants.
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