Daily PR Brief - January 4th, 2017
Good morning. Here are today's top clips -
Times Are Changing, And Your Marketing Plan Needs An Agility Boost (Forbes - January 4, 2017)
Five Actions Your Agency Can Take To Fuel Faster Growth (Forbes - January 4, 2017)
Weber Shandwick China Chairman: 5 Skills You Need To Succeed In PR (Forbes - January 1, 2017)
The Power of a Good Story: What’s Your Company Narrative? (PR Newswire - January 3, 2017)
Samsung names Brenna Eller interim comms leader for North America (PR Week - January 4, 2017)
Edelman Partners With Chain Reactions Nigeria (O'Dwyer's - January 3, 2017)
Tech Shops Merge to Form New Agency (O'Dwyer's - January 4, 2017)
15 vital lessons for those doing creative work (Ragan - January 3, 2017)
10 marketing trends to watch for in 2017 (Ragan - January 3, 2017) [Infographic]
7 ways to successfully add humor to a presentation (Ragan - January 3, 2017)
Extreme Calendaring: Here’s How to Boost Productivity Now (PR News - January 3, 2017)
Nearly Half of American Millennials Say an Inclusive Workplace is an Important Factor in a Job Search, New IPR/Weber Study Finds (Bulldog Reporter - January 4, 2017)
5 website design trends that will prevail In 2017 (Influence Magazine - Chartered Institute of Public Relations - January 3, 2017)
PR in 2017: Where we are and where we’re going (Landis Communications INC. - January 3, 2017)
4 benefits a terrific spokesperson offers your company (Axia Public Relations - January 3, 2017)
Summary Section:
Times Are Changing, And Your Marketing Plan Needs An Agility Boost
By Carm Lyman, President, Lyman Agency
Forbes - January 4, 2017
The needs of software and marketing strategy delivery are strikingly similar and it is here where similar principles and competencies are driving incremental value for today’s agile marketers. With that in mind, I spoke with Roy Huhta, chief product officer at the West Cary Group, where he specializes in leading agile marketing efforts for B2B and B2C clients. Roy has worked on successful agile business practices for years and was instrumental in the Capital One's cross-departmental migration to agile delivery and the implementation of the Scaled Agile Framework (SAFe) delivery model.
Five Actions Your Agency Can Take To Fuel Faster Growth
By Kelly Ehlers, Founder and President, Ideas That Evoke
Forbes - January 4, 2017
1. Focus on culture. It’s the unexpected, the human touch, that we ingrain in all of our team members' daily routines. It’s small gestures like this that allow your clients to know that they’re more than just another invoice. And it’s the detail-driven actions that solidify friendships and partnerships outside of today’s typically impersonal digital communications. 2. Stay nimble. Clients appreciate the breadth that a growing agency can offer, but that doesn’t compensate for an inability to pivot when necessary. Extend your reach as far as you can grow, but maintain a manageable infrastructure. 3. Commodify communication. Interpersonal communication is the driving force behind social marketing and agencies need to facilitate dialogues and manifest that interpersonal element in all aspects of the business — both internally among your teams and externally with clients and their consumer base. 4. Keep employees engaged and productive. Reinvest in your teams in new ways, like fostering company camaraderie through monthly charitable volunteering or weekly "get-to-know-you" events. 5. Check your ego at the door. From the C-suite to the internships program it's essential that team members know that your skills are valued at all levels of the organization. No task is too big or too small and all perspectives are welcome.
Weber Shandwick China Chairman: 5 Skills You Need To Succeed In PR
By Joe Escobedo
Forbes - January 1, 2017
1. Become An Influencer, Even If That Involves Dressing Like Hello Kitty. 2. Build A Team Of All-stars Around You. 3. Be The First One In The Office And The Last One Out. 4. Take Every Opportunity To Learn. 5. Always Find Solutions To Problems.
The Power of a Good Story: What’s Your Company Narrative?
By Susan Payton, President of Egg Marketing & Communications
PR Newswire - January 3, 2017
A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. It’s the story of why you got into business, and how you want to change the world. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Having a clearly defined company narrative is a valuable marketing tool that people can relate to. And when they can relate to your brand, they’ll buy your brand.
Samsung names Brenna Eller interim comms leader for North America
By Sean Czarnecki
PR Week - January 4, 2017
Samsung has appointed Brenna Eller to lead its communications in North America on an interim basis as it searches for a permanent head of corporate reputation and communications to replace Andrew Bowins. Eller’s title is director of corporate communications for Samsung Electronics America, according to her LinkedIn account. She was previously senior manager of public relations for almost two years.
Edelman Partners With Chain Reactions Nigeria
O'Dwyer's - January 3, 2017
Edelman has signed on Chain Reactions Nigeria as its exclusive affiliate in that country after a one-year partnership. Chain Reactions Nigeria is a full-service PR and integrated communications consultancy offering corporate communications, consumer/brand PR, media relations, digital PR, public affairs, litigation PR, issues and crises communications, thought leadership and scorecard leveraging, CSR and sustainability as well as event management. Israel Opayemi, MD/Chief Strategist of Chain Reactions Nigeria noted that becoming part an affiliate of Edelman is an important milestone in the growth of his firm.
Tech Shops Merge to Form New Agency
By Jon Gingerich
O'Dwyer's - January 4, 2017
Wake Forest, NC’s Connect2 Communications and Oakland, CA’s Engage PR, have merged to form a new bio-coastal tech shop. The name of the new outfit is Witz Communications. Engage was founded in 2001 as is led by CEO Jeannette Bitz. The Silicon Valley firm counts 365 Data Centers, Calix, Riverbed, Sigma and Spotfire as clients. Connect2 was founded in 2003 by CEO Rich Williams. Clients include Metaswitch Networks, VOSS, bti, MRV, Adtran, Mintera as clients.
15 vital lessons for those doing creative work
By Asher Rumack
Ragan - January 3, 2017
1. Respond right now. 2. Remember that your client is never wrong—or stupid. 3. Respect and protect everybody’s time—including your own. 4. Bet on yourself. 5. Never create unnecessary work for your client. Triple- and quadruple-check your files to ensure you aren’t asking the client to do something they’re paying you to do. 6. Keep a list of ideas. 7. Embrace boredom. 8. Be persistent in understanding the problem. 9. Know your values. 10. Debrief often. 11. Be Transparent. 12. Speak and listen from the heart. 13. Treat everyone like a client. 14. Learn the four most powerful words. Risk. Expectations. Value. Confidence. 15. Contain the surprise factor. Engage your uncertainty. Identify the risk areas of a project early. Think through every implication before you make a change.
10 marketing trends to watch for in 2017 [Infographic]
By Kevin J. Allen
Ragan - January 3, 2017
1. Cognitive insights helping to predict digital behavior. 2. GPS-based search-engine optimization. 3. Content marketing conversion. 4. Balancing marketing automation and authenticity. 5. Increased emphasis on mobile marketing. 6. Native marketing on social media platforms. 7. Balancing mobile and desktop web design. 8. The rise of customer service bots. 9. News media outlets vs. fake news. 10. Using data security as a marketing tool.
7 ways to successfully add humor to a presentation
By Julie Hansen
Ragan - January 3, 2017
1. Make your jokes relevant. If you don’t connect your joke to your presentation’s topic or audience, you’ll annoy your listeners and waste their time. 2. Limit sarcasm. Use sarcasm sparingly, appropriately and only if you have a good read on your audience. 3. Nail the punch line. 4. Avoid controversial subjects and stereotypes. Make sure you’re not inadvertently offending someone in your audience. When in doubt, don’t tell the joke. 5. Deliver with confidence. 6. Punch and pause. 7. Test. If you don’t know who your listeners will be and/or what tickles their funny bones, proceed with caution.
Extreme Calendaring: Here’s How to Boost Productivity Now
By Diane Schwartz
PR News - January 3, 2017
Tim Ferriss, productivity guru and author of the “4-Hour Work Week,” in a recent podcast featured the idea of an 80/20 calendar audit. In one column put all the positive experiences you had (and can remember) and in the other, the minus column, the appointments/meetings/events that were time sucks and energy drainers. Your plus column is your launchpad for the new year. Schedule more activities with higher returns, because unlike the calendars in the mall store after Christmas, your time is not 50% off. This week, start scheduling things that you know will hone your PR and marketing chops. Refer to your list of the influencers (you have one, right?) and put on your calendar a time to reach out to them.
Nearly Half of American Millennials Say an Inclusive Workplace is an Important Factor in a Job Search, New IPR/Weber Study Finds
Bulldog Reporter - January 4, 2017
Recent research from the Institute for Public Relations (IPR) and Weber Shandwick finds distinct differences between Millennials and older generations in their experiences and attitudes toward diversity and inclusion at work. According to Sarab Kochhar, Ph.D., director of research at the Institute for Public Relations, “The findings indicate how Millennials understand and are transforming traditional concepts of diversity and inclusion.” IPR trustee and Weber’s chief reputation strategist Leslie Gaines-Ross added: “It has long been understood that diversity and inclusion initiatives are essential for business success but also for career choices being made by Millennials.”
5 website design trends that will prevail In 2017
By Hicks Crawford
Influence Magazine - Chartered Institute of Public Relations - January 3, 2017
1. Responsive Design. A great source to have a look on some of the prime examples of responsive website designs can be found at Magicdust. 2. Semi-Flat Design. This helps to bring clarity to the website and the transitions appear to be more unified. 3. Minimalism and Micro-Interactions. 4. Parallax Scrolling For Interactivity. This enhances the user’s experience as they learn more about a solution, brand or product. 5. Stronger Use Of Typography. This is applicable for both different fonts as well as different font sizes, however, they are compatible.
PR in 2017: Where we are and where we’re going
By David Landis, LCI President
Landis Communications INC. - January 3, 2017
Social media has upended the PR business by allowing clients and PR professionals to speak with – and engage with – their clients and customers directly. Now, we don’t need to channel our messages and stories through traditional media. We can be our own editors, reporters and communicators – and speak with our audiences directly.
4 benefits a terrific spokesperson offers your company
By Yulia Dianova
Axia Public Relations - January 3, 2017
1. Captures attention. A good spokesperson should be able to engage your public and draw them into your company’s story. 2. Understands the audience. Your audience members come from a variety of backgrounds and have different levels of knowledge about your industry. 3. Assists in drafting speaking materials. He or she can communicate your company’s message clearly and effectively, saving your editor time. Adjusts accordingly. A competent spokesperson calmly evaluates situations right away and makes necessary adjustments.
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