Daily PR Brief - January 10th, 2017
Good morning. Here are today's top clips -
Nine Tech Predictions That Will Change The PR Landscape This Year (Forbes - January 9, 2017)
Nine Tips For Clients Focused On Building Their Brands Through Snapchat Or Instagram Stories (Forbes - January 10, 2017)
The Power Of Content Intelligence In Marketing (Forbes - January 10, 2017)
10 PR Defining Moments of 2016 (Adweek - January 10, 2017)
French/West/Vaughan buys Fetching Communications (PR Week - January 10, 2017)
Burson-Marsteller ups Mike Fernandez to US CEO (PR Week - January 10, 2017)
Citizen Journalism's Impact on Crisis Management (O'Dwyer's - January 10, 2017)
How the barrage of fake news tarnishes public relations (PR Daily - January 10, 2017)
3 crucial steps PR pros should take before they pitch (Ragan - January 9, 2017)
2017 Forecast: Middle East PR Industry Eyes Change After Challenging 2016 (The Holmes Report - January 10, 2017)
Top Women in PR: Mary McGinty (PR News - January 9, 2017)
Healthcare Public Relations Pioneer Marilyn L. Castaldi Dies After Brief Battle with Cancer (Bulldog Reporter - January 10, 2017)
Ask the PR M&A Expert: Rick Gould Discusses the Financial (and Personal) Reasons to Sell Your PR Firm (Bulldog Reporter - January 10, 2017)
How an Effective PR Strategy Can Boost Brand Visibility (Spin Sucks - January 9, 2017)
10 Key Trends That Will Change the World of Public Relations (AdWorld - January 6, 2017)
My internship in public relations (FIU News - January 6, 2017)
BitTitan Issues Public Relations RFP (Everything PR - January 6, 2017)
Inaugural awards honor leaders in public relations and journalism (Penn State News - January 6, 2017)
Better Than Cash Alliance Seeks PR Firm (Everything PR - January 8, 2017)
Summary Section:
Nine Tech Predictions That Will Change The PR Landscape This Year
By Ayelet Noff, Founder & CEO, Blonde 2.0
Forbes - January 9, 2017
Make sure you're aware of -- and ready to adapt -- your PR strategy to new trends. Much like PR professionals have to adapt to using new tools and practices, so too will our industry have to learn new ways to pitch stories leveraging the emerging technologies that we are pitching. VR and voice will become two new tools in the tool chest.
Nine Tips For Clients Focused On Building Their Brands Through Snapchat Or Instagram Stories
By Forbes Agency Council
Forbes - January 10, 2017
Nine Forbes Agency Council members share tips for how clients build their brands through "stories." 1. Provide Exclusive Content. Entice prospects, customers and fans to follow these channels solely based on the content, info, tips, etc., that you only offer there. 3. Use Snapchat Or Instagram As A Teaser. By providing quick snaps or Instagram photos with a brief caption, you can make your audience want to seek your company out and connect with your business to learn more.
The Power Of Content Intelligence In Marketing
By Jon Simpson, Owner, Canonball
Forbes - January 10, 2017
While “content intelligence” has been around for a long time, the application of it is what’s changing. Our digital world is supplemented with big data and new technologies. Now, we’re finding that content intelligence is defined by the tools that give us access to new marketing insights. Powerful tools like Ceralytics and Idio eliminate the manual process of accumulating and analyzing data of existing content, conversion rates, and social sentiment. The future is defined by automation.
10 PR Defining Moments of 2016
By Noemi Pollack, Founder and CEO, The Pollack PR Marketing Group
Adweek - January 10, 2017
After much reflection and evaluation, our picks for our seventh annual 10 PR Defining Moments of 2016 were taken from news happenings that would make the PR world notice and potentially, change approaches. Paid Influence – Social media celebrities cashed in, but marketers began to question the influencer marketing bubble. Influencer marketing was reaching its peak of use, when earned influencer marketing and paid influencer marketing questions arose. It put a dent into widespread uses and begged questions as to preexisting relationships to promote a product or influencers who promote a product to further their own personal social growth.
French/West/Vaughan buys Fetching Communications
PR Week - January 10, 2017
The agency will be rebranded as FWV Fetching and operate as a wholly owned division of French/West/Vaughan. Fetching founder Kristen Levine will lead the firm’s new pet and veterinary practice as SVP, and its CEO, Liz Lindley, will take a role as VP. Lindley was appointed Fetching’s chief executive in September 2013.
Burson-Marsteller ups Mike Fernandez to US CEO
By Diana Bradley
PR Week - January 10, 2017
He is replacing Michael Law, who is taking on the role of worldwide EVP. Both Fernandez and Law are reporting to newly minted worldwide president Kevin Bell, who was appointed last month. Chris Foster, who also serves in a worldwide EVP position, will continue in his role.
Citizen Journalism's Impact on Crisis Management
By Brian Ellis, Executive Vice President, PadillaCRT
O'Dwyer's - January 10, 2017
One need only catch a breaking news event to see citizen journalism’s dramatic impact on today’s society. That technology also has empowered a new generation to take a more active role in sharing news. The explosion of the internet and new technology platforms have created a need for an endless stream of content. That is especially true during a crisis event. The key is you have to be ready before the crisis strikes. All it takes is to follow three simple steps: Message for your primary threats now; Utilize social channels to tell your story; Leverage your own citizen journalists.
How the barrage of fake news tarnishes public relations
By Sally Falkow
PR Daily - January 10, 2017
Legitimate, objective journalism—i.e.,work of the ‘mainstream media’—cannot be considered the lone victim of the torrent of deliberate misinformation. By extension, PR has suffered, too. 1. Consider the source. 2. Read beyond the headline. 3. Check the byline/author. 4. Check the supporting sources quoted.
3 crucial steps PR pros should take before they pitch
By Micah Warren
Ragan - January 9, 2017
Tons of articles and guidelines from colleagues and managers offer advice on how to pitch to media outlets. What about the steps you ought to take in preparation? Here are a few things you should do before grabbing the phone to make that pitch: 1. Mentally pitch. 2. Prepare for objections. 3. Consider the timing.
2017 Forecast: Middle East PR Industry Eyes Change After Challenging 2016
By Alex Malouf
The Holmes Report - January 10, 2017
Government budgets were challenged in 2016, but the region's key agency players are positive about the industry's 2017 prospects. For many in the Middle East’s communications industry, the past twelve months have been the toughest since the financial crash of 2008. For others, 2016 was the year when the communications industry grew triple-digit (yes, you read that correctly). For the Holmes Report, we spoke to some of the key agency players in the region to understand what happened in 2016, and what they’re looking forward to in 2017.
Top Women in PR: Mary McGinty
By Chris Seymour
PR News - January 9, 2017
McGinty led the development of new branding and marketing materials (Foundation mission statement, mission speeches and presentations, videos, reports, monthly dashboard, digital templates, print materials, and one-pagers). She oversees an online campaign, #FoundationNation, which tracks the Foundation’s engagement in communities nationwide. While each center of excellence maintains individual social media accounts, Chamber Foundation accounts were created to represent the broad work of the organization. The Foundation Twitter following increased 47% and the Foundation Facebook following increased 20% from August 2015 to August 2016. The Foundation consolidated its center’s individual websites into one, www.uschamberfoundation.org, and receives an average of 200,000 monthly pageviews.
Healthcare Public Relations Pioneer Marilyn L. Castaldi Dies After Brief Battle with Cancer
Bulldog Reporter - January 10, 2017
The family of Marilyn Lee Castaldi announced with sorrow her death on January 5, 2017. “Marilyn Castaldi was one of the pioneers in the movement to expand the knowledge of pharmaceutical treatments and health care practices to a broader audience of doctors, healthcare professionals, and consumers. Her many colleagues in the healthcare industry are deeply saddened at her loss,” said Harold Burson, Founding Chairman of Burson-Marsteller, a leading global public relations and communications firm.
Ask the PR M&A Expert: Rick Gould Discusses the Financial (and Personal) Reasons to Sell Your PR Firm
Bulldog Reporter - January 10, 2017
"A major impetus to sell is that firms lack depth and don’t own the capabilities that clients increasingly demand, particularly digital PR, online analytics and data management. Another reason to sell is that owners need a capital infusion; a buyer can come in and provide the funding necessary to either build or buy the services to the selling from needs to grow. They’ll get you the talent, they’ll get you the technology needed to compete. Another important consideration is that a new buyer will relieve PR firms of the back office."
How an Effective PR Strategy Can Boost Brand Visibility
By Nikhil Saini
Spin Sucks - January 9, 2017
Aimed at enhancing brand awareness, good PR can improve sales, and credibility. Including an effective PR strategy in your brand and communications program will grow brand awareness and a loyal customer base. By focusing on brand relations, you’ll create the transparency and trust necessary to forge long-lasting bonds with customers and established influencers. To begin, know what your benchmarks and goals are, and then measure those against previous PR strategies to see what worked and what didn’t.
10 Key Trends That Will Change the World of Public Relations
By Michael O’Keeffe
AdWorld - January 6, 2017
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that will have an impact of PR professionals. 1. Convergence. There was a time, not long ago, when you knew who your competition was. They offered the same services more or less, charged in around the same as you and looked and talked pretty much like you did. Now however, all has changed. 3. Data is everything. PR companies are great at coming up with creative ideas. The key for 2017 and beyond, is to show the insights that led to that idea via research and to illustrate through data the impact this idea may have. In summary, PR and Communications Professionals will have to adapt to changing techniques and remain fluid and agile.
My internship in public relations
By Sissi Garland
FIU News - January 6, 2017
"I was a public relations intern, however I did a lot more than write press releases. I assisted in reformatting the website; I recorded and edited video content; I carried out interviews; and attended some events/meetings that were hosted or involved with the organization."
BitTitan Issues Public Relations RFP
By Richard D. Pace
Everything PR - January 6, 2017
BitTitan, a Seattle, WA-based cloud services enablement and managed services automation leader, has issued an international public relations RFP for a 2017 global product launch. BitTitan is seeking a public relations agency with a track record of working within the B2B enterprise tech space, with emphasis on cloud and SaaS clients. The agency should be able to perform all PR activities, including influencer management and localization, in EMEA, APAC, LATAM, China and Japan. The company will work with and under direct supervision of BitTitan’s PR manager.
Inaugural awards honor leaders in public relations and journalism
Penn State News - January 6, 2017
The Arthur W. Page Center at Penn State has named a journalist and two public relations professionals as honorees for its inaugural Awards for Integrity in Public Communication. The Page Center will honor Ann Barkelew, founding general manager and senior partner of FleishmanHillard; Dick Martin, author and former executive vice president of public relations of AT&T; and Alan Murray, chief content officer of Time Inc. and editor-in-chief of Fortune magazine.
Better Than Cash Alliance Seeks PR Firm
By Richard D. Pace
Everything PR - January 8, 2017
The Better than Cash Alliance has issued an RFP For a firm able to provide communications services, content creation, media relations and event coordination. The Better Than Cash Alliance (www.betterthancash.org) is a global partnership of over 50 members – governments, companies and international organizations- that accelerates the transition from cash to digital payments to help people lift themselves out of poverty and drive inclusive growth. Based at the United Nations, the Alliance works closely with other global organizations, and is an implementing partner for the G20 Global Partnership for Financial Inclusion.
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