Daily PR Brief - January 11th, 2017
Good morning. Here are today's top clips -
Four Tips For More Powerful Corporate Social Media Posts (Forbes - January 11, 2017)
Univision Names Rosemary Mercedes EVP and Chief Communications Officer (Variety - January 10, 2017)
Cohn & Wolfe names Jim Joseph worldwide president (PR Week - January 11, 2017)
How PR and Legal Can Team Up to Protect Higher Education (O'Dwyer's - January 11, 2017)
3 crucial steps PR pros should take before they pitch (PR Daily - January 11, 2017)
How to explain PR to your friends (Ragan - January 10, 2017)
PR Pros as Compelling Content Providers in 2017 (Bulldog Reporter - January 11, 2017)
Solomon McCown Names Travis L. Small Senior Vice President (Bulldog Reporter - January 10, 2017)
Five Tips for Practicing Public Relations in Asia (Institute for Public Relations - January 10, 2017)
Public affairs at the heart of your communications hub (Influence Magazine - January 11, 2017)
Plan to Win: How to Craft an Award-Winning PR Campaign (Spin Sucks - January 11, 2017)
7 Publicity Myths Busted (Lifestyle and Business - January 10, 2017)
Should PR professionals write your company’s Wikipedia pages? (Axia Public Relations - January 11, 2017)
The Effect of Artificial Intelligence on PR – and How to Handle It (Glean.info - January 10, 2017)
Summary Section:
Four Tips For More Powerful Corporate Social Media Posts
By Laura Kane, Chief Communications Officer for PRSA
Forbes - January 11, 2017
Build trust with your audience by telling compelling brand stories on social media. Context is important. Our culture is diverse and a post or tweet can be perceived differently by each audience it reaches. Everyone relates to your content based on their view of the world. By providing context around your post, it enables your audience to gain a better understanding of its intent. In today’s connected and deeply divided society, building trust through storytelling will continue to be one of the most important tools at a public relations professional’s disposal.
Univision Names Rosemary Mercedes EVP and Chief Communications Officer
Variety - January 10, 2017
Rosemary Mercedes has been promoted to executive vice president and chief communications officer of Univision Communications, the company said Tuesday. She had been serving as the company’s interim head of corporate communications, and will report to Randy Falco, the company’s president and CEO.
Cohn & Wolfe names Jim Joseph worldwide president
By Diana Bradley
PR Week - January 11, 2017
Cohn & Wolfe has promoted Jim Joseph to worldwide president, effective immediately. In the newly created role, Joseph will continue to report to Cohn & Wolfe CEO Donna Imperato. Previously, Joseph was president for the Americas and chief integrated marketing officer. He will not be directly replaced in that role, however the firm is looking for a new head of North America who would eventually gain oversight for all of the Americas.
How PR and Legal Can Team Up to Protect Higher Education
By Ashley McCown, President, Solomon McCown & Company
O'Dwyer's - January 11, 2017
The job of a college or university president has never been an easy one, with multiple concerns and constituencies to manage and balance. Today, more so than ever before, sensitive issues and crisis management are demanding a great deal of top administrators’ time and attention across the landscape of higher education. It’s PR’s job and legal’s job, jointly, to stay on top of these issues, to be proactive and to continually assess and reassess the risks to best protect the institution.
3 crucial steps PR pros should take before they pitch
By Micah Warren
PR Daily - January 11, 2017
Just as a pitcher needs to warm up before his delivery, so should PR pros follow certain protocols to make sure all goes smoothly and the well-intended offering doesn’t go awry. 1. Mentally pitch. 2. Prepare for objections. 3. Consider the timing.
How to explain PR to your friends
By Stephanie Vermillion, Senior Account Executive, Wordsworth Communications
Ragan - January 10, 2017
TV and movies have conditioned people to think being a PR professional is something different from what it really is. I build comprehensive PR plans. I crunch website analytics numbers. I develop creative initiatives to engage consumers across legacy and digital platforms. But ask any person on the street what public relations is, and nine times out of 10 the response will entail party planning or spin (or just complete confusion).
PR Pros as Compelling Content Providers in 2017
By Courtney Lukitsch, Founder, Gotham PR
Bulldog Reporter - January 11, 2017
We are in the midst of transformation within the PR industry globally, where leading practitioners are not just a brand’s primary storyteller and distiller of data—but essential business drivers through compelling content creation and distribution. This means approaching PR in a multidisciplinary manner: combining positioning, brand strategy, media training, editorial, SEO, events and business development practices into seamless quarterly and annual marketing plans. This serves as a guide to understanding connection, behavioral and communication trends.
Solomon McCown Names Travis L. Small Senior Vice President
By Richard Carufel
Bulldog Reporter - January 10, 2017
Solomon McCown & Company, a national and integrated public relations firm specializing in strategic communications, media relations, digital strategies, public affairs and crisis management, has hired Travis L. Small as Senior Vice President to lead its healthcare, non-profit and education practice.
Five Tips for Practicing Public Relations in Asia
By Kara Alaimo, Ph.D., Assistant Professor of Public Relations at Hofstra University
Institute for Public Relations - January 10, 2017
Here are five tips for practicing public relations in Asia: Communicate your positive social impact. Use mobile platforms. The average daily commute in Asia and the Pacific is one hour and many people spend this time on their phones, mobile strategies are a must for this region. Make local friends. As in Latin America, in Asia communicators practice what scholars call the personal influence model of public relations. This means that they build professional relationships with people before getting down to business (in China, the local term for this is building guanxi).
Public affairs at the heart of your communications hub
By Stuart Thomson, Bircham Dyson Bell LLP
Influence Magazine - January 11, 2017
Rather than being seen as ‘special’ or ‘different’ from other parts of communications, organisations can get the most from public affairs when it sits at the heart of their communications hub. As public affairs is, at its core, concerned with politicians and political stakeholder, it can often be consigned to a special place within organisations or not taken as seriously as PR or marketing. But public affairs needs to work with these disciplines if they are all to be at their most effective. --TALK --LISTEN --LEARN
Plan to Win: How to Craft an Award-Winning PR Campaign
By Gini Dietrich
Spin Sucks - January 11, 2017
Too often, we submit for PR campaign awards that are full of fluff and nothing tangible. Gini Dietrich offers real metrics that will win every time. Without a documented plan upfront that details what you are trying to achieve with the campaign, your awards submission is just an irrelevant, boring monologue of tactics. It’s important to have solid metrics agreed upon in order to measure the success of your PR campaign, and take that top awards slot. Every award entry in the world asks for objectives, strategies, tactics, and results. When you begin your PR campaign, create a one- or two-page document that details those four things. And then, every week, month, and quarter, update it in those four areas.
7 Publicity Myths Busted
By Kristin Marquet
Lifestyle and Business - January 10, 2017
I’m going to debunk seven other myths that you probably have when it comes to publicity and how the field works in general. Myth 1 - Publicity is all about planning parties and hobnobbing with high society and celebrities. Myth 6 - Publicity and advertising are the same. No, no, a thousand times no! Confusing these two concepts is one of my biggest professional pet peeves. Publicity and advertising are very different.
Should PR professionals write your company’s Wikipedia pages?
By Lisa Goldsberry
Axia Public Relations - January 11, 2017
One important site that consumers turn to for information is Wikipedia, billed as the free encyclopedia. Should your PR agency be in charge of Wikipedia listings? The simple answer is no. The terms of Wikipedia clearly indicate that you shouldn't commission someone to write a Wikipedia article for your company. With that said, many companies still do it. If you are caught, you risk damaging your own reputation far more than any negative news post. Additionally, Wikipedia has been aggressively going after companies, PR agencies and others who try to deceive the system with lawsuits and in the news media.
The Effect of Artificial Intelligence on PR – and How to Handle It
By William Comcowich
Glean.info - January 10, 2017
Artificial Intelligence will transform knowledge-based, white collar occupations once thought to be safe from automation, including public relations. It’s essential for PR to be ready to communicate how AI will change their organizations. Don’t fear that a sophisticated machine will replace you, experts advise. Instead, strive to improve your skills that rely on creativity and innovations – skills that machines cannot replace.
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