Daily PR Brief - January 17th, 2017
Good morning. Here are today's top clips:
Five Highly Persuasive Digital Marketing Tactics (Forbes - January 17, 2017)
4 ways PR pros can be better listeners (PR Daily - January 13, 2017)
Comms pros, are you communicating your value effectively? (PR Daily - January 17, 2017)
7 deadly media relations sins (Ragan - January 14, 2017)
Tech PR Trends on the Horizon—What to Expect in 2017 (Bulldog Reporter - January 17, 2017)
Annoying Social Media Habits to Avoid for PR Professionals (Spin Sucks - January 16, 2017)
Three ways to extend the life of your PR hit (SHIFT Communications - January 17, 2017)
WELL DUH, PR IS PERSONAL (PR Council - January 13, 2017)
5 things Martin Luther King, Jr. taught us about PR (Axia Public Relations - January 16, 2017)
The Courtship Between Public Relations and Customer Service Read (Business 2 Community - January 16, 2017)
3 Crisis Management Trends To Watch Out For In 2017 (Melissa Agnes - January 17, 2017) [VIDEO]
The Arthur W. Page Center Announces Winners of Inaugural Communications Awards (Everything PR - January 17, 2017)
Summary Section:
Five Highly Persuasive Digital Marketing Tactics
By Kristopher Jones - Founder, LSEO & Co-Founder, APPEK Mobile Apps
Forbes - January 17, 2017
Storytelling has been and will always be the root of human interaction. A good story makes people feel connected, which is the ultimate persuasion factor. Persuasion is the ultimate route to a loyal customer base. But you can’t be forceful; rather, you must engage emotions and create customer loyalty to not only your product or service but also your brand. A persuasive digital marketing campaign that incorporates these tactics is sure to garner much more attention over a basic, in-your-face campaign.
4 ways PR pros can be better listeners
By Nicole Morgan
PR Daily - January 13, 2017
If you find yourself constantly zoning out when others speak to you or thinking about what you’re going to say next, there are ways to improve. Consider these strategies. Maintain eye contact. Listen between the lines. Don’t interrupt. Give regular feedback.
Comms pros, are you communicating your value effectively?
By Helen Deverell
PR Daily - January 17, 2017
Like the cobbler's unshod children, our messages about our messaging might be getting short shrift. 2017 should be the year we not only promote our organizations, but ourselves. So, when you're setting your priorities for 2017, make sure that communicating your team, strategy and channels are high on the list. If you get them right, you'll be laying the groundwork for future communications.
7 deadly media relations sins
By Beki Winchel
Ragan - January 14, 2017
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes. 1. Not providing enough information. 3. Refusing to accept that your story isn’t news. 7. Not doing your homework. The job of a PR pro isn’t easy, and media relations is no cakewalk. Don’t make it appear so by resorting to lazy tactics (such as using old reporter lists and an email template for mass sending) or sending irrelevant pitches.
Tech PR Trends on the Horizon—What to Expect in 2017
By Liane O’Neill
Bulldog Reporter - January 17, 2017
As we close one year and look to another, PR folks scrutinize the future to predict what’s to come as technology, politics and other events mingle to shape the news of tomorrow. The tech world is just beginning to play with the full capabilities of virtual reality. Shifting FAA regulations and investment in R&D from contenders in the drone race will propel regular drone deliveries in the new year. Sophisticated machine learning, hands free devices, and a growth in messaging apps signal that 2017 is the year of the chatbot. For the latest emerging tech trends, PR folks must do their own due diligence to keep a finger on the pulse of the very publications we pitch.
Annoying Social Media Habits to Avoid for PR Professionals
By Eric Sachs - CEO, Sachs Marketing Group
Spin Sucks - January 16, 2017
Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. Unless you had a pre-existing relationship with a reporter, it’s a good idea to avoid adding them as friends on Facebook or any other social platform. Unless you have a pretty good handle on your privacy settings and can trust the audience you know will see it, don’t share excessively about your personal life on social media.
Three ways to extend the life of your PR hit
By Katie Lioy, Director, Marketing Technology at SHIFT
SHIFT Communications - January 17, 2017
You've secured that top-tier coverage for your client, but what's next? Extend the life of your PR hit with these tips - from social to advertising. Given that it’s 2017 your client likely has a social media account. Once that article hits a link to that article should be shared on social media. Promoting a post is a great compliment to posting organically on a social channel. The goal of a syndication program is impressions, or people looking at the article to become aware of the client.
WELL DUH, PR IS PERSONAL
By Patty Bloom, Senior Account Executive, Ketchum
PR Council - January 13, 2017
Obviously the P in PR stands for public, but in today’s business environment a better fit might be personal. While for now it may not be possible to rebrand an acronym representing an entire industry, taking a personal approach to PR has the benefit of forging deeper connections with clients and the target audience.
5 things Martin Luther King, Jr. taught us about PR
By Lisa Goldsberry
Axia Public Relations - January 16, 2017
As we celebrate his life and reflect on his impact, Axia Public Relations explores exactly how Dr. King used PR throughout the civil rights movement. Here, we share ways you can adopt some of his methods for your own PR success. -- Using speeches to raise awareness. One thing we remember most about Dr. King was his eloquent and moving speeches, like the famous I Have a Dream speech during the March on Washington. He used sermons, speeches and events like this to inform, inspire and educate. -- Overcoming adversity. Overcoming adversity. King experienced numerous obstacles and challenges throughout his campaign. Violence perpetrated against his followers, threats against his family and even an FBI operation attempting to discredit him didn’t deter Dr. King from his goals and what he sought to achieve.
The Courtship Between Public Relations and Customer Service Read
By Carol Knight
Business 2 Community - January 16, 2017
So how can a company ensure that Customer Service is putting its best PR foot, make that, face, forward? Meet for a Date: Make sure that Public Relations and Customer Service are talking to each other. Make it a Threesome: With the emergence of social media as a huge factor in Customer Service and PR, make sure that all parties are on the same page.
3 Crisis Management Trends To Watch Out For In 2017 [VIDEO]
By Melissa Agnes - President, Agnes + Day
Melissa Agnes - January 17, 2017
Every year, we see organizations face crises of mass destruction. Think of Wells Fargo, Whole Foods Market, Samsung… and those are just a few of the catastrophic crises we watched unravel in 2016 alone. And 2017 will be no different. So, in order to help you get a head-start on your crisis preparedness for the upcoming year, in this week’s #crisisready video, I discuss three important trends that risk impacting your organization’s crisis management. Each of these trends should be discussed amongst your crisis management team and incorporated into your crisis preparedness program, as appropriate.
The Arthur W. Page Center Announces Winners of Inaugural Communications Awards
By Aaron Sarno
Everything PR - January 17, 2017
This year there are four honorees for the awards recognizing careers of integrity in communications and public relations. The four people being honored are Ann Barkelew, Dick Martin, Allan Murray, and Larry G. Foster, the founder of the Arthur W. Page Center in the College of Communications at Penn State University.
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