Daily PR Brief - January 18th, 2017
Good morning. Here are today's top clips:
Why has PR avoided the chatbot craze? (VentureBeat - January 17, 2017)
Rogers & Cowan, FRUKT Align (Billboard - January 18, 2017)
How to Achieve Your PR Goals When the Novelty Wears Off (Spin Sucks - January 17, 2017)
3 ways to add infographics to your PR mix (PR Daily - January 17, 2017)
Cohn & Wolfe Hires Laura Pesin Eder From Edelman To Lead North America (The Holmes Report - January 18, 2017)
Three More PR Trends to Watch in 2017 (Bulldog Reporter - January 18, 2017)
PR Predictions (and a Plea) for 2017 (Bulldog Reporter - January 18, 2017)
How Certain Personality Traits Lead to More “Likes” on Facebook (Institute for Public Relations - January 18, 2017)
3 ways media metrics can help you handle PR crises (PR Daily - January 18, 2017)
PR Shop Burson Brings On First Global Chief Creative Officer (Advertising Age - January 17, 2017)
How to Measure PR? (5W Public Relations - January 17, 2017)
3 Areas of Focus for Social PR Superheros in 2017 (Shonali Burke Consulting - January 18, 2017)
Video PR and Marketing – the Approaches that Work (Business 2 Community - January 17, 2017)
Summary Section:
Why has PR avoided the chatbot craze?
By Shel Holtz
VentureBeat - January 17, 2017
If you want an influencer to have conversations about your products with her followers, you can pony up some big bucks and hope she has the time to engage with each and every fan who reaches out to her. Or you can do what CoverGirl did. After getting 16-year-old dancer, model, and TV personality Kalani Hilliker onboard, they studied her conversational style across her various social media accounts, then unveiled a chatbot on the Kik mobile messaging platform that simulates conversation with her.
Rogers & Cowan, FRUKT Align
Billboard - January 18, 2017
Public Relations agency Rogers & Cowan and marketing powerhouse FRUKT will realign, corporate parent Interpublic Group announced on Jan. 18. Leadership for the restructured unit under the Octagon Sports and Entertainment Network includes Mark Owens as CEO and Rich Davis as COO.
How to Achieve Your PR Goals When the Novelty Wears Off
By Corina Manea - Chief Community Officer, Arment Dietrich
Spin Sucks - January 17, 2017
While setting PR goals for your career or business is a great thing, how you approach them throughout the year makes the difference between achieving them and, well, not. Write Down Your PR Goals. While it may seem obvious, you’d be surprised to learn how many people rely on memory instead of writing them down. Celebrate small victories. Take a step back and review everything. How close are you of reaching that milestone? What have you learned so far?
3 ways to add infographics to your PR mix
By Brian Pittman
PR Daily - January 17, 2017
Infographics are not going away. The visual information packages are shared three times more than any other social media content. They’re also popular with journalists. 1. Rely less on press releases; create media packages instead. 2. Don’t overlook TV. 3. Publish more articles with images on LinkedIn. Consider posting articles with video, images and infographics to LinkedIn, especially if you’re in B2B.
Cohn & Wolfe Hires Laura Pesin Eder From Edelman To Lead North America
The Holmes Report - January 18, 2017
Cohn & Wolfe has hired Laura Pesin Eder fro Edelman to lead its North American operations, shortly after elevating Jim Joseph to worldwide president.
Three More PR Trends to Watch in 2017
By Samantha McGarry - Senior Vice President, InkHouse
Bulldog Reporter - January 18, 2017
Today, the political winds have changed and, with a new president just days away from assuming office, it’s not a stretch to say that 2017 will be markedly different—for PR, news journalism and businesses. Against this landscape, here are some important PR trends that we believe will emerge: 1. Data-infused PR: We’ve long talked about the importance of data to anchor your perspective in authority, for strong visual content and measurement. But in 2017, expect all facets of PR to be infused with data. 2. A return to “quality journalism.” 3. The rise of audio: 2016 saw video, especially live video, take center stage as a content tool and channel and I don’t expect that to diminish at all this year. But 2017 looks primed to become the year of audio.
PR Predictions (and a Plea) for 2017
By Maura FitzGerald - Co-Founder & Partner, Version 2.0 Communications
Bulldog Reporter - January 18, 2017
The role of content will continue to shape and drive successful marketing campaigns. Organizations will be challenged to identify, curate and package content assets so that customers and prospects find it useful and enlightening. Why not resolve to begin 2017 by engaging in a content audit that will provide you with the complete picture of what you already have in the way of content? Corporate and product news must be unassailable, based on fact and backed up by evidence and customer anecdotes. Fake news is a blight and journalists will become increasingly vigilant and demanding that we and our clients be able to prove what we claim.
How Certain Personality Traits Lead to More “Likes” on Facebook
By Zifei "Fay" Chen
Institute for Public Relations - January 18, 2017
The prevalent use of social media have brought great opportunities for organizations to communicate and engage with their publics and for individuals to connect with one another. This study provides insights for public relations professionals to better understand the social psychology of social media users in order to engage with the publics more effectively online. For example, knowing that users with higher interpersonal generosity and public self-consciousness are more likely to give “likes,” organizations may create sharable content that cater to individuals with these personality traits to generate more “likes” from their friends during social media campaigns.
3 ways media metrics can help you handle PR crises
By Ashley Deibert - Vice President of Marketing, iQ Media
PR Daily - January 18, 2017
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples. 1. Stop bad media coverage in its tracks. 2. Drop what you know, and become open to new options. 3. Roll out a proactive plan based on what you know works. Crises require immediate responses, and PR teams should seek to use their access to real-time media data, as well as historical data, to better understand their earned media conversations.
PR Shop Burson Brings On First Global Chief Creative Officer
By Lindsay Stein
Advertising Age - January 17, 2017
In a further sign of just how fast the industry is changing, PR agency Burson-Marsteller, part of WPP's Young & Rubicam Group, has hired former Saatchi & Saatchi Worldwide Digital Creative Director Tom Eslinger as its first global chief creative officer. The goal is to further integrate strategy, planning and analytics around the world to drive creative ideas.
How to Measure PR?
5W Public Relations - January 17, 2017
By looking at a number of different statistics and metrics, it’s possible to track and measure your PR efforts. Through a combination of PR and digital marketing strategies, you can optimize your company’s visibility and the overall strength of your brand. A few of the most popular PR analysis tools include: --Content Analysis–Is your core narrative being reported accurately in the press? --Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.
3 Areas of Focus for Social PR Superheros in 2017
By Shonali Burke
Shonali Burke Consulting - January 18, 2017
2017 promises to be a wild ride for PR pros. Focus on these 3 areas of growth this year to up your Social PR Superhero quotient. 1. The lines between “PR” and “marketing” are becoming increasingly blurred. No one cares. 2. Some things are really, really hard to measure. But that doesn’t mean we a) stop measuring, or b) throw them by the wayside. 3. Now, more than ever, your audience is going to shape your content. And that means reaching those who influence them… through content.
Video PR and Marketing – the Approaches that Work
By Ronn Torossian - Founder, CEO and President of 5W Public Relations
Business 2 Community - January 17, 2017
When making video for marketing and PR, it’s becoming increasingly important to be authentic and true to the brand. People are so used to social media and the many ways companies have used to get them just to look at their content that customers faced with “click-bait” content or unfulfilled promises may never darken the company’s virtual doorstep again. This also holds true with running the wrong type of video on a platform where it doesn’t fit. If a brand is “interrupting” the viewing pleasure of possible customers, it’s not going to end well. Ultimately, it’s time to tell your story in a creative way that fits the platform and the audience. That may take a bit of testing and research, but while testing your approaches make sure you speak your truth and blend well with the platform.
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