Daily PR Brief - January 19th, 2017
Good morning. Here are today's top clips:
How Social Media Went From Exciting To Ingrained In Our Lives (Forbes - January 18, 2017)
With Digital PR, You Can Now Please Many People Most of the Time (Bridge Global Strategies - January 18, 2017)
Five New Recommendations for Successful Communications in 2017 (Bulldog Reporter - January 19, 2017)
How storytelling has changed over the years (PR Daily - January 19, 2017) [Infographic]
3 ways media metrics can help you handle PR crises (PR Daily - January 19, 2017)
13 books all communicators should read (Ragan - January 19, 2017)
France Hires Hoffman Agency To Build Global Tech Appeal (The Holmes Report - January 18, 2017)
National Security and International Policy Expert Raisa Sheynberg Joins APCO Worldwide (Bulldog Reporter - January 19, 2017)
Annalise Brown to chair PR Council (mUmBRELLA Australia - January 18, 2017)
Embrace These 8 New Realities to Stay Competitive in Public Relations (PR Couture - January 18, 2017)
Burson-Marsteller names Helaine Klasky public affairs, crisis chair (PR Week - January 19, 2017)
The Most Common Systematic Failure In Crisis Communication (Melissa Agnes - January 19, 2017)
State of Maine Department of Defense Issues Public Relations RFP (Everything PR - January 17, 2017)
Summary Section:
How Social Media Went From Exciting To Ingrained In Our Lives
By Jayson DeMers
Forbes - January 18, 2017
It's clear that social media has had and continues to have a substantial impact on our daily lives. But are we heading to a post-social media world? Any social media interface you can imagine will be long gone. There might be buttons or menus that allow you to do things like call up a specific contact or stream a projection of your current line of sight, but online social interaction won’t exist the way we know it today. Instead, social media companies will be focused on advanced forms of messaging and broadcasting, which will transcend our current limitations by a factor we can’t yet imagine.
With Digital PR, You Can Now Please Many People Most of the Time
Bridge Global Strategies - January 18, 2017
It used to be too expensive to target many different audiences with PR messages, but digital PR technology has now made this possible cost-effectively. But times are changing and digital technology has made it possible to tailor what you say to different audiences cost-effectively. Digital PR professionals can now use software to aim different messaging to different types of people to attract them to your company’s website. When they do visit your site, the software captures their contact information and builds a segmented database. That allows tailoring communications follow-up that’s appropriate for each group.
Five New Recommendations for Successful Communications in 2017
By Scott Public Relations
Bulldog Reporter - January 19, 2017
The experts at Scott PR have identified the following five trends for companies to consider in their 2017 PR plans: Distinguish between “brand journalism”—telling your story in a journalistic way—and the PR required to gain earned media exposure. Companies today have to do both. Secure earned media (media relations and traditional PR) and then amplify the message through relevant channels and platforms, including via video, digital, social, online, print, events, company publications and speeches. Leverage PR for search engine optimization to capture that important top position in organic search. Relevant content is one of the few ways to drive organic SEO today.
How storytelling has changed over the years [Infographic]
By Kevin Allen
PR Daily - January 19, 2017
ommunicators have come far since Merriam-Webster named “blog” its 2014 Word of the Year. You moved right past the iPod to the iPhone, learning how to tell interesting stories on mobile devices. Now we’re telling interactive stories that transcend mediums and break boldly into new channels, such as virtual and augmented reality. You should be proud! At the heart of it all, good storytelling reigns. The ability to remain authentic, possess a genuine voice and communicate valuable information in an effective manner will always be a skill in high demand.
3 ways media metrics can help you handle PR crises
By Ashley Deibert - Vice President of Marketing, iQ Media
PR Daily - January 19, 2017
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples. 1. Stop bad media coverage in its tracks. 2. Drop what you know, and become open to new options. 3. Roll out a proactive plan based on what you know works.
13 books all communicators should read
By Leslie Belknap
Ragan - January 19, 2017
If the cold weather and limited daylight hours have you searching for communications inspiration, check out some of these brilliant books for fresh ideas and insight: 1. "Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal" - According to Author Oren Klaff, the process of creating and presenting a great pitch isn't an art—it's a simple science. 8. "The Art of Communicating" - In this practical guide, Thich Nhat Hanh, a Buddhist monk, reveals how to listen mindfully and express your most authentic self. 11. "Show and Tell: How Everybody Can Make Extraordinary Presentations" - In this short yet powerful book, Dan Roam introduces a new set of tools for making extraordinary presentations.
France Hires Hoffman Agency To Build Global Tech Appeal
By Arun Sudhaman
The Holmes Report - January 18, 2017
The French Government's economic development entity selected the Hoffman Agency following a competitive tender process, covering North America and Asia. The assignment, which includes media relations, social media, thought leadership, and event support, immediately becomes one of the agency's top five global clients.
National Security and International Policy Expert Raisa Sheynberg Joins APCO Worldwide
Bulldog Reporter - January 19, 2017
Raisa Sheynberg, a national security and economic policy expert and former director for trade and investment at the National Security Council, joined APCO Worldwide, announced Lisa Osborne Ross, managing director of APCO’s Washington, D.C. office. Based in D.C., Sheynberg will serve as a director in the firm’s Global Solutions Practice.
Annalise Brown to chair PR Council
By Vivienne Kelly
mUmBRELLA Australia - January 18, 2017
The founder of M&C Saatchi Group’s PR agency Hidden Characters Annalise Brown has been voted the next chair of the Public Relations Council. Last year, Brown led the launch of M&C Saatchi Group’s new PR offering, Hidden Characters – a rebrand of Bang PR where she had served as managing director for two years. The PR Council launched in 2012 after some PR agencies felt they were not being sufficiently represented by fellow industry body the PR Institute of Australia.
Embrace These 8 New Realities to Stay Competitive in Public Relations
By Jennifer Bett Meyer
PR Couture - January 18, 2017
Smart brands are looking past the traditional agency model, where product placement is priority, press releases are serviced daily, and each client is served the same generic press plan. Today’s consumer is mobile, and gathers the majority of information on his/her mobile device. Reach out to social media editors to share news or content from your brands. Work with brands that have impactful narratives and are more than just product; brands with passionate, inspirational leaders who can explain their mission.
Burson-Marsteller names Helaine Klasky public affairs, crisis chair
By Alison Kanski
PR Week - January 19, 2017
Burson-Marsteller has brought on Helaine Klasky as chair of its U.S. public affairs and crisis practice. Klasky, who joined the firm on January 11, will focus on building the practice’s client portfolio, working with clients on corporate and public policy, and helping clients navigate crisis situations and the political climate. She is based in Washington, DC, reporting to newly promoted U.S. CEO Mike Fernandez.
The Most Common Systematic Failure In Crisis Communication
By Melissa Agnes
Melissa Agnes - January 19, 2017
Is each department equipped with an efficient way to quickly gather the necessary contact information for each of their relevant stakeholders? In bridging this gap, your goals should be to: --Ensure that each department knows which stakeholders they are responsible for communicating with, in the event of a crisis; --Ensure that each department has an efficient way to extract all necessary contact information for each of their stakeholders; --Ensure that more than one person has access to this database, software or program that houses this information; --Ensure that all relevant contact information is kept current; and --Fool-proof this system, in the event that systems are down. In other words, ensure there’s a backup system in place.
State of Maine Department of Defense Issues Public Relations RFP
By Jason Tannahill
Everything PR - January 17, 2017
The State of Maine Department of Defense, Veterans and Emergency Management is seeking a public relations and marketing agency. The primary goal is to assist Maine Bureau of Veterans Services (MBVS) in its mission of locating and informing veterans and their families in the State of Maine.
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