Daily PR Brief - January 20th, 2017

Jan 20, 2017

Good morning. Here are today's top clips:

Summary Section:

Why Most Companies Don't Get Enough PR Coverage (And How Yours Can)
By Larry Myler - CEO, By Monday, Inc.
Forbes - January 19, 2017
A company’s marketing message should support its strategic objectives and help increase sales. Too often, however, messaging is misaligned with the target market and fails to support strategy. This is because marketing teams rely on message platforms that to some extent lack credibility, encourage sales resistance, or both. If your Earned Media coverage is not supportive of strategy or sales increases, you’re not alone. This is perhaps the most commonly deficient part of a company’s marketing plan. Dramatic improvement can be yours as you establish a desired strategic outcome, focus on the most effective channels for your content, and develop a compelling story.

Study: Why millennials should be taken seriously in the PR workforce
By Sean Czarnecki
PR Week - January 20, 2017
A study by the Plank Center confirms generation gaps between millennials and the old guard of comms, but its researchers note the much-apprised generation may not only be an asset but necessary. Millennials’ unique skill sets and values could provide employers with an incentive to integrate them into the workforce, the study says. They are digital natives with "great passion for leadership and strong values for transparency, social responsibility, diversity, and community — all touchstones for our profession today," said University of Alabama professor Bruce Berger in the study.

Why infographics will be hotter than ever in 2017
PR Daily - January 20, 2017
Ensure your organization is taking full advantage of this communications tool by attending our next virtual summit. 1. They’re data-driven. New technology allows us to harness more data, and infographics allow us to simplify those numbers for audiences. 2. They’re visual. Millennial audiences are drawn to visual content—it’s a major reason Snapchat and Instagram are so popular. 3. They’re easy to share. You wouldn’t post a research report on Pinterest, but you would share an infographic.

How—and why—to trust your employees to talk about your brand online
By Frederik Vincx
PR Daily - January 20, 2017
Giving employees the freedom to talk about your organization on social media is much cooler—and effective—than publishing a press release. Journalists are looking for genuine stories, and they are increasingly seeking them from social media rather than from traditional communication channels. It will only benefit organizations to embrace this trend and encourage employee advocacy.

Davos 2017: 6 Themes For Communicators From An Unruly World
By Arun Sudhaman
The Holmes Report - January 20, 2017
Amid political upheavals and a populist backlash, senior communicators attempt to make sense of a rapidly changing world at this year's World Economic Forum. "Communicators live in the world of empathy," pointed out eBay chief communications officer Dan Tarman. The question is whether they can make that count, in a world where their CEOs — as Richard Edelman put it — are viewed as being "out of touch." "This is the first time there is absolutely no consensus," said William F. Browder, a co-founder of Hermitage Capital Management who has been coming to Davos for 21 years. "Everyone is looking into the abyss." 4. Employees first: "It’s not just about selling more products or being loved." That may explain why Ketchum president Barri Rafferty points to financial inclusion as being one of the key themes to emerge from this year's event. 6. China takes centre-stage: "The problems troubling the world are not caused by globalisation. They are not the inevitable outcome of globalisation." That quote was delivered by China president Xi Jinping, part of a robust defence of globalization that neatly illustrated how the global world order has been upended.

New Consumer Survey Reveals Massive Missed Customer-Engagement Opportunity for Enterprises Not Leveraging SMS Chatbots
Bulldog Reporter - January 20, 2017
Enterprise mobile engagement firm OpenMarket this week revealed the results of a new global chatbots report, which reveals that, across the board, there’s a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty. The company polled 1,500 mobile users in the U.S. and UK on their current experiences with—and preferences for—engaging with businesses via chatbots and SMS text messaging. The findings discovered that financial services is the top industry in which consumers would like to see better customer experiences and engagement opportunities via SMS (49 percent), followed by retail (27 percent) and travel and hospitality (24 percent).

PadillaCRT Selected as Bordeaux Wines U.S. Public Relations AOR
Bulldog Reporter - January 20, 2017
The Conseil Interprofessionnel du Vin de Bordeaux (CIVB), which represents and promotes nearly 6,600 wine growers and 300 wine merchants in France’s respected Bordeaux wine region, has selected PadillaCRT as its public relations agency of record for the United States. The work will be based primarily out of the agency’s New York office.

PR Job Pressure: PR Executive & Reporter Among 2017’s Most Stressful Careers, New Report Reveals
By Richard Carufel
Bulldog Reporter - January 20, 2017
If you thrive on stress, an ultra-anxiety-ridden profession like firefighter or police officer might be a good line of work for—but so might newspaper reporter, broadcaster or, yes, PR executive, says a new Job Stress report from CareerCast. Your life might not be on the line in those media and comms professions, but 21st-century developments like the proliferation of social media as a news-consumption forum—and the resulting client demands and expectations—have turned our livelihoods into bona fide pressure cookers.

The main challenge for independent PR practitioners
By Laura Sutherland
Influence Magazine - Chartered Institute of Public Relations - January 20, 2017
Last month I used a Facebook community to get some insight into the main challenge for independent and freelance PR practitioners. #1 Seeing media relations as the main part of a public relations strategy. #2 Trusting the comms team. #4 SEO links are expected and thought to be easy. More clients are becoming aware of the benefits of links back to their websites in online stories, but they don’t always understand that some online sites don’t give back-links and some just aren’t clued into the value this could add to the business submitting the piece of content.

What Star Wars Teaches Us about Content Marketing and PR
By Catalin Zorzini
Spin Sucks - January 19, 2017
Catalin Zorzini looks at the content marketing strategy Disney employed to market the Star Wars brand throughout decades. Keep Details Under Wraps: The success of the Star Wars franchise has been such that the audience itself begins hypothesizing about future editions. Know Your Audience and Engage Them: What Disney did first to market “Star Wars: The Force Awakens” was to identify its different audiences. And once they did that, they went about targeting each of them brilliantly with high-value content.

The Big Question: Measure Your 2017 PR Goals
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 20, 2017
On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. My top PR goal is to increase my domain authority by 20 points. I’ll do that through strategic guest posts and posts to my blog and by regularly focusing on Google Analytics and keyword analysis to ensure I am adding value. PR is an exceptional driver of business growth when all of your communication activities are working towards the same goals. It’s exactly how we go from a nice-to-have to a necessity.

Could PR help you capitalize on change?
By Clare Ward, Founder, Clare Communications
Clare Public Relations - January 19, 2017
In popular idiom, the concept of change is often referred to in the most positive of terms; a ‘refreshing change’ that’s ‘as good as a rest’. 2016 was a year of seismic change and the impact of last year’s events will continue to be felt throughout 2017 and beyond. But rather than cautiously edging through the year with trepidation, the ideal way to maximise the opportunities that come with any new era is to move forward confidently to meet change head on.

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The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Daily PR Brief - January 20th, 2017

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