Daily PR Brief - January 24th, 2017
Good morning. Here are today's top clips:
How to Boost Your Digital Marketing With PR (Entrepreneur - January 23, 2017)
Combating “Post-Truth” with Honesty and Integrity (Institute for Public Relations - January 24, 2017)
Content Marketing Tips: Why Repurposing Is a Real PR Content Strategy (Bulldog Reporter - January 24, 2017)
How PR and marketing pros can handle negative feedback (Ragan - January 24, 2017) [Infographic]
139 Facts about Instagram One Should Be Aware of in 2017 (websitebuilder - January 14, 2017) [Infographic]
Inside Big Pharma's Epic Multimillion Dollar PR Campaign to Save Its Reputation (Fortune - January 24, 2017)
What PR pros wish they could tell journalists (Ragan - January 23, 2017)
Tap into infographics' viral power in 2017 (Ragan - January 24, 2017)
Common Writing Mistakes That Will Slow Down Your PR Career (PR News - January 24, 2017)
Tom Garrity Named Chairman of PRSA’s Counselors Academy (Bulldog Reporter - January 24, 2017)
'Rules of media, marketing and PR are being rewritten', says Red Agency's Predictions 2017 report (mUmBRELLA Australia - January 23, 2017)
Brunswick maintains top spot in M&A comms adviser league but rivals gain ground (PR Week - January 24, 2017)
Alternative Facts: What This Means to the PR Industry (Spin Sucks - January 24, 2017)
Summary Section:
How to Boost Your Digital Marketing With PR
By Erik Huberman - Founder and CEO of Hawke Media
Entrepreneur - January 23, 2017
Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically. The truth is, you need PR and digital marketing to accomplish certain goals. But it’s up to you to make sure those efforts are aligned. To get the most bang for your buck, use PR as a launchpad for digital marketing. Hire agencies that are willing to cooperate and communicate openly with each other. Leverage PR in your digital marketing. This is a must.
Combating “Post-Truth” with Honesty and Integrity
By Denise Bortree
Institute for Public Relations - January 24, 2017
If we agree with PRSA’s definition of public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” then we can see the value of honesty and integrity in dealings with our publics. Through clear and accurate communication we can continue to strengthen relationships, earning the trust of the public and reinforcing the importance of truthfulness in communication.
Content Marketing Tips: Why Repurposing Is a Real PR Content Strategy
By Ken Scott - Digital PR Executive, Hallam Internet Limited
Bulldog Reporter - January 24, 2017
Great PR campaigns start with great content and, believe it or not, there’s a lot of content at your fingertips. Repurposing content has nothing to do with copying and pasting or plagiarising. Instead, it’s about breathing fresh life into content that’s out of date, or hasn’t worked in the past, simply because it needed a slightly different approach. Repurposing has advantages for you and your clients. Updated content could give your clients an SEO boost, while you have the potential to produce more content in less time.
How PR and marketing pros can handle negative feedback [Infographic]
By Kevin J. Allen
Ragan - January 24, 2017
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore. Check out what 57 Twitter influencers had to say about how they handle negative feedback.
139 Facts about Instagram One Should Be Aware of in 2017 [Infographic]
By Raj Vardhman
websitebuilder - January 14, 2017
An infographic from WebsiteBuilder.org reveals 139 facts and stats about the photo-sharing platform Instagram.
Inside Big Pharma's Epic Multimillion Dollar PR Campaign to Save Its Reputation
By Sy Mukherjee
Fortune - January 24, 2017
Big pharma isn't planning on "going gentle into that good night." The drug industry's largest trade group and lobbying arm, the Pharmaceutical Research and Manufacturers of America (PhRMA), launched an expansive new campaign Monday aimed at getting the public - and, critically, lawmakers - to sympathize with the increasingly maligned industry, which has been slammed left and right for its habit of exorbitant drug price hikes.
What PR pros wish they could tell journalists
By Michelle Messenger Garrett
Ragan - January 23, 2017
So, what can we do to help smooth things over with reporters, editors and producers? Maybe it would help if they knew more about our true motives. 1. We don't mean to be pests. 2. We want to be of help to you—really. 3. We respect what you do. 4. We trust you. 5. Sometimes our jobs stink, too.
Tap into infographics' viral power in 2017
Ragan - January 24, 2017
"Cool Infographics" author Randy Krum offers these fast tips to help you add visuals and infographics to your content mix: 1. Visualize your data. 2. Follow the "five second rule." Audiences want infographics to be quick and easy to read. In fact, they will only spend about five to ten seconds to read an infographic, so focus your content to only tell one story really well within that five seconds.
Common Writing Mistakes That Will Slow Down Your PR Career
By Jerry Ascierto
PR News - January 24, 2017
Strong writing skills can propel a PR pro’s career, but the opposite is also true—weak writing skills can undermine your message and professional growth. While every writer has their own blind spots, there are several common pitfalls to keep in mind when crafting any communication. Good writing is economical, but one of the most common mistakes is using too many words. Remember, you want to get to the point quickly; the less work a reader has to do, the better. Nothing can sabotage a press release like bad grammar and punctuation. Some of the most common mistakes involve dashes, semicolons and commonly confused words.
Tom Garrity Named Chairman of PRSA’s Counselors Academy
Bulldog Reporter - January 24, 2017
The members of the Public Relations Society of America Counselors Academy have elected Tom Garrity, president of The Garrity Group Public Relations in Albuquerque, N.M., as its 2017 chair. Counselors Academy is a national professional interest section of PRSA that focuses on the business of agency PR. Its entrepreneurial members are owners or senior managers of leading independent firms in the U.S. and Canada. Counselors Academy’s programs foster networking, mentoring and learning.
'Rules of media, marketing and PR are being rewritten', says Red Agency's Predictions 2017 report
By Abigail Dawson
mUmBRELLA Australia - January 23, 2017
Businesses, brands and PR agencies will face a new set of challenges in 2017 as the rules of media, marketing and corporate reputation continue to evolve, according to Red Agency’s latest Predictions Report. “The rules of media, marketing and corporate reputation are being rewritten, consumer behaviour and technology are evolving in step, and our space is moving faster than ever. Digital-driven disruption is changing the marketing, media and PR playbook for everything from customer experience and publishing to the meaning of truth,” the report claims.
Brunswick maintains top spot in M&A comms adviser league but rivals gain ground
By John Harrington
PR Week - January 24, 2017
Brunswick maintained its position as the PR agency that offered comms support to the greatest number of M&A deals globally in 2016, although rivals have been gaining ground, new research suggests.
Alternative Facts: What This Means to the PR Industry
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 24, 2017
No one on my team is a spin doctor or a liar. But Washington and Hollywood have always made us look bad. We have movies such as Wag the Dog and TV shows such as Sex & the City. Those make us look bad and it’s always been a real fight to gain real credibility. And now we have alternative facts. There are several things we can each commit to doing: Check the facts on anything before we share. Educate our friends when they post alternative facts or fake news. Have a spine and say no. Use critical thinking skills. Pay for our news. This is something you’ll hear more about from me and others this year. If we pay for our news, the quality of reporting can only go up.
###
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.