Daily PR Brief - January 26th, 2017
Good morning. Here are today's top clips:
Five Simple Ways To Educate Your Customers Through Content (Forbes - January 26, 2017)
5 Things I Learned From 5 Years Running a PR Firm (PR Couture - January 26, 2017)
3 writing lessons from infographics (Ragan - January 26, 2017)
"Dude, Where's My Social PR?" 3 Ways to Stop Overwhelm (Shonali Burke Consulting - January 26, 2017)
Why Traditional PR Still Matters in 2017 (Business 2 Community - January 25, 2017)
Edelman Trust Barometer Takes Biggest Dip (O'Dwyer's - January 26, 2017)
Chris Graves Relinquishes Ogilvy PR Chair Role To Oversee Group Behavioral Unit (The Holmes Report - January 26, 2017)
AkzoNobel Taps Holding Groups For Multimillion Dollar Global Comms Review (The Holmes Report - January 26, 2017)
Lippe Taylor Hires W2O's Paul Dyer As President (The Holmes Report - January 26, 2017)
Cohn & Wolfe Hires Susan Pagano to Lead Global Marketing and Communications (Bulldog Reporter - January 26, 2017)
TDK Selects Karbo Communications for U.S. PR Business (Bulldog Reporter - January 26, 2017)
How To Gain The Benefit Of The Doubt In A Crisis (Melissa Agnes - January 25, 2017) [VIDEO]
Summary Section:
Five Simple Ways To Educate Your Customers Through Content
By Josh Ritchie
Forbes - January 26, 2017
Five dead-simple strategies for creating more of what your audience actually wants. 1. Prove that you feel their pain. People want help from those who know what they’re going through and who can help them navigate those issues. Therefore, the best way to make yourself attractive to a customer is to help solve their problems via content. 3. Help them get to know you. Showcasing your unique point of view is truly the only way to stand out from your compet
5 Things I Learned From 5 Years Running a PR Firm
By Sasha Vasilyuk
PR Couture - January 26, 2017
After 5 years, the CEO of I DO PR breaks down her top 5 business lessons to maintain a successful PR agency from start to finish. 1. Choose a Niche within a Niche. 3. Develop a tiered pricing structure. I recommend creating a tier price structure for your services. 5. Partner Up with like-minded experts. You are a publicist. Unless you’re actually a social media expert in disguise, avoid doing things that are beyond the scope of your specialty.
3 writing lessons from infographics
By Brian Pittman
Ragan - January 26, 2017
Infographics are sweeping the visual marketing landscape, but they also hold surprising lessons to help writers punch up their copy. Be creative—brainstorm your hook. Keep copy concise. “People can easily fall in love with their content,” Gude says. “There’s a tendency to want to include everything you researched or wrote—not only for a graphic, but for any PR document.” Target audiences with relevant content. “Many people have a ‘one size fits all’ mentality when it comes to infographics,” says Gude. His solution is simple: “Craft different messages on the same topic to send to different audiences.”
"Dude, Where's My Social PR?" 3 Ways to Stop Overwhelm
By Shonali Burke
Shonali Burke Consulting - January 26, 2017
If Social PR has you feeling overwhelmed, here are three easy tips to implement today. 1. Don’t spend all your time on social media. 2. Set up a basic listening program. Remember why you’re on social to start with… to support your business objectives. And you can’t do that if you’re not listening to what your target audience is saying on social media. So set up a listening program, no matter how basic, to help you do this. 3. Automate whatever you can.
Why Traditional PR Still Matters in 2017
By Robin Rectenwald
Business 2 Community - January 25, 2017
I was the director of public relations at a local nonprofit organization. Without a budget for paid advertising and other marketing campaigns, I had to rely on social media, media relations and community relations to share our mission. Do you know what I learned? In the era of social media, PR still makes a huge impact on business goals. How do I know this? Almost every time the organization was mentioned in an article, we received emails and phone calls from people interested in donating or volunteering. This is the power of PR.
Edelman Trust Barometer Takes Biggest Dip
By Jack O'Dwyer
O'Dwyer's - January 26, 2017
The 2017 Edelman Trust Barometer, based on 25-minute online interviews with 1,850 respondents drawn from a sampling of more than 33,000 respondents, found the “largest drop ever” in trust in government, business, media and NGOs. Trust in media fell precipitously to 43% and is at all-time lows in 17 countries, while trust levels in government, at 41%, dropped in 14 markets and is the least trusted institution in half of the 28 countries surveyed, said Richard Edelman, president and CEO.
Chris Graves Relinquishes Ogilvy PR Chair Role To Oversee Group Behavioral Unit
By Arun Sudhaman
The Holmes Report - January 26, 2017
Chris Graves has taken on leadership of a new behavioral science unit at Ogilvy, which aims to improve marketing effectiveness by developing a better understanding of why people make decisions. Graves steps down from his role as chairman of Ogilvy PR to become president and founder of the Ogilvy Center for Behavioral Science. Graves earlier spent five years as global CEO of Ogilvy PR, after joining the firm in Hong Kong in 2005. Graves will work with Carla Hendra, global chairman of OglivyRED and vice chairman of Ogilvy.
AkzoNobel Taps Holding Groups For Multimillion Dollar Global Comms Review
By Arun Sudhaman
The Holmes Report - January 26, 2017
Dutch MNC is aiming to consolidate more than 100 global agency relationships as part of a more integrated approach to its corporate brand. AkzoNobel has kicked off a multimillion dollar review of its global communications relationships, with the Dutch MNC currently talking to agency holding groups about a more integrated approach to its corporate brand requirements.
Lippe Taylor Hires W2O's Paul Dyer As President
The Holmes Report - January 26, 2017
Lippe Taylor has hired Paul Dyer from W2O Group as the firm's new president, reporting to CEO Maureen Lippe. Dyer brings considerable analytics and insights experience to the New York consumer firm, after heading that practice at W2O. His role at Lippe Taylor will focus on bringing new capabilities to the agency's clients, many of whom focus on female consumers.
Cohn & Wolfe Hires Susan Pagano to Lead Global Marketing and Communications
Bulldog Reporter - January 26, 2017
Cohn & Wolfe announced the appointment of Susan Pagano as Executive Vice President, Global Marketing and Communications. Pagano will be responsible for external and internal communications strategy, reputation management and marketing for the award-winning network. She will report to Worldwide President Jim Joseph, and will be based in the agency’s New York headquarters.
TDK Selects Karbo Communications for U.S. PR Business
Bulldog Reporter - January 26, 2017
After an extensive U.S.-based agency search, $10B Internet of Things (IoT) component manufacturer TDK has named San Francisco-based Karbo Communications as the U.S. operations’ marketing and PR agency of record. The agency will be responsible for all marketing, branding and PR activities, including messaging, media and analyst relations, content development, opportunistic PR, speaking, events and social media activities.
How To Gain The Benefit Of The Doubt In A Crisis [VIDEO]
By Melissa Agnes
Melissa Agnes - January 25, 2017
When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt? Wouldn’t that be an ideal opportunity to help you reach the hearts and minds of those who matter most to your company? In this week’s #crisisready video, I discuss some initiatives that you should be building into your crisis preparedness program, in order to help you gain that benefit of the doubt at the onset of a crisis.
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