Daily PR Brief - January 27th, 2017

Jan 27, 2017

Good morning. Here are today's top clips:

Summary Section:

Arthur Sadoun Succeeds Maurice Levy as Publicis Chairman-CEO
By Lindsay Stein
Advertising Age - January 26, 2017
After years of speculation about one of advertising's best-kept secrets, Publicis Groupe has answered the question of who will succeed Maurice Levy: The holding company today announced Arthur Sadoun will take the role of chairman and CEO. Mr. Sadoun, who currently serves as CEO of Publicis Communications, will take on the new position as of June 1.

3 ways PR pros can land media coverage with case studies
By Laura Shubel
PR Daily - January 26, 2017
PR pros of almost any industry can use case studies to get coverage. Here are the best practices for writing one: 1. Get people involved. You can’t write a case study by yourself. It must have both points of view: the end user and the perspective from your client. 2. Take photos. Similar to social media posts, case studies work better with images. 3. Keep it interesting. Because case studies aren’t breaking news, you don’t have to revert to overly factual, dry writing. Your writing should always be truthful, but you can use more flowery language and have fun writing case study stories.

Startup Maven Creates Tinder For PR
By Todd Lewis
Nibletz - January 27, 2017
The Upitch app allows PR professionals and others seeking to get their product, service, or content promoted to journalists, to easily set up an account and reach over 1500 journalists who’ve downloaded the app since last May. Journalists evaluate a micro-pitch of up to 400 characters that gives the journalist a brief look into what the PR professional is pitching. The pitches are categorized for industry and geographic location. Once the PR person is done developing the micro pitch, they upload it to Upitch’s live swipe feed.

The Good, The Bad, and The Insta-Bots...
By Stephanie Gilbert
Small Talk Social - January 27, 2017
When it comes to automation, I’m a BIG fan. Maybe it’s because I’m a type A list-maker who loves getting stuff done. One of these days, robots will most likely advance to the point where they understand that adding happy face emojis to a post about the deceased is just not appropriate. But until that day comes, they probably shouldn’t be given the supremely large responsibility of creating honest relationships with our potential customers.

Cannes Lions Announces First 2017 Jury Presidents
Little Black Book - January 27, 2017
The Cannes Lions International Festival of Creativity has today released the names of the first 2017 jury Presidents. PR Lions: Karen van Bergen, Chief Executive Officer, Omnicom Public Relations Group, USA, commented, “I'm delighted to serve as the PR President 2017. We live in an era when authenticity and trust between organisations and stakeholders is more critical – and fragile – than ever, and that is where the public relations profession plays a crucial role. I look forward to seeing the great work that is submitted, and with the help of my fellow jurors, selecting winners that demonstrate meaningful insights, smart strategy, powerful creativity and ultimately, impressive and measureable business impact.”

PR professionals pay tribute to Disney Legend Charlie Ridgway, Magic Kingdom Press Agent
By Jim Hill
The Huffington Post - January 27, 2017
It’s been over a month now since we lost Charlie Ridgway. And for those of us who were lucky enough to know and/or work with this Disney Legend, this is a wound that will take a while to heal. “And why exactly is that?,” you say. Well, I could go on & on about my own dealings with Charlie over the past three-plus decades. What a genuine pleasure he was to work with because Mr. Ridgway was that rarer-than-rare thing: A PR guy who actually liked working with reporters.

MSLGroup ups Peter Steere to EMEA chairman to 'drive collaboration'
By John Harrington
PR Week - January 27, 2017
MSLGroup has promoted Peter Steere to EMEA chairman, about a year after Anders Kempe left his role overseeing the region. It's the latest major change in senior personnel at the group, alongside last night's news that Arthur Sadoun is to replace Maurice Levy as CEO and chairman of parent firm Publicis on 1 June. Steere has been co-CEO of MSL's JKL comms agency in the Nordics since 2010 and has also been MSL’s EMEA public affairs lead. He takes charge of a region that includes about a third of the company's business, employing more than 1,100 staff across 30 markets in Western and Eastern Europe, the Middle East and Africa.

U.S. COO Nicole Cornish exits Burson-Marsteller
By Diana Bradley
PR Week - January 26, 2017
Burson-Marsteller U.S. COO Nicole Cornish has departed the firm. Cornish, who had worked at Burson in various roles since 2002, decided to exit the agency to "embrace her next challenge," according to an internal memo penned by U.S. CEO Mike Fernandez. Cornish will continue to work with Burson as a senior counselor to key clients.

What You Need to Know About LinkedIn’s New Changes
By Jim Dougherty
Cision - January 27, 2017
LinkedIn recently announced significant changes to its desktop and its search functions. What you need to know about LinkedIn is that the changes are coming soon to your desktop profile, and at the very least you should probably make sure your profile photos look good. And if you use LinkedIn in any capacity, learning how to use their search operators or navigate the new space will likely be helpful.

Public relations perspective helps boards of directors be successful
By Ross K. Goldberg - President, Kevin/Ross Public Relations
Pacific Coast Business Times - January 27, 2017
In the final analysis, boards of directors are responsible for the strategic direction and sound financial stewardship of an organization. It is hard for me to imagine how a board can optimally achieve these ends and truly be effective in today’s changing world by clinging to a present that is already dying. It is time to bring new blood and fresh perspectives to the table. Public relations is a good place to start.

Q&A: Samantha Watt on handling PR in the social media age
By Aisling McCarthy
Media Update - January 27, 2017
The success of a PR campaign no longer rests on the weight of newspaper clippings, but rather online mentions, comments, and retweets. The PR industry has adapted to new platforms, which create opportunities for meaningful conversations and success. media update chatted to Samantha Watt, owner of GinjaNinja PR, about the role of social media in PR and handling a crisis.

Some simple tips on how to do PR better
By William W. Savage III, Editor in Chief
NonDoc - January 27, 2017
Have you ever witnessed or been a part of a PR fail? It's always best to prepare to avoid them, so with that in mind, here are some simple PR tips. If the press calls you, feel free to take a deep breath and ask to call them back in five minutes. There’s rarely anything wrong with asking for a few minutes to gather your thoughts on a topic and then call the reporter back. Declining to comment or dodging phone calls never looks good. For TV news interviews, hit your soundbite 10 times in a row.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Daily PR Brief - January 27th, 2017

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