Daily PR Brief - January 30th, 2017

Jan 30, 2017

Good morning. Here are today's top clips:

Summary Section:

9 Twitter users who PR pros and marketers should follow
By Adam Toren
PR Daily - January 30, 2017
These influential social media folks can give brand managers insights as well as a campaign boost, through partnerships and other projects. With these social media “influencers” as examples, I challenge you to revisit how you are using social media to market yourself and/or your organization. Jake Paul just turned 20; yet, he has over 17 million social media followers. Shaun McBride, or “Shonduras,” might have been the first to partner with a corporation for a sponsored Snapchat story. Caroline Ghosn herself is not a social media “influencer,” but she is the founder and CEO of Levo, which is the top online destination for career advice pertaining to millennials.

Ogilvy Unveils a Global Restructuring to Kick Off Its ‘Next Chapter’
By Patrick Coffee
Adweek - January 27, 2017
Ogilvy & Mather Worldwide today announced a sprawling list of promotions, shifts and restructurings—including a large new production and technology operation called Ogilvy Delivery. The changes were unveiled in an internal memo sent by Ogilvy & Mather Global CEO John Seifert to the agency’s many staffers. Acquired by Adweek, the memo details a networkwide restructuring and a number of leadership appointments across functions, clients and regions around the world.

Why Are Brands So Unresponsive? Many Still Don’t Bother to Respond to Customer Service Emails
By Richard Carufel
Bulldog Reporter - January 30, 2017
As we’ve recently reported, customer service now defines a brand—but companies continue to ignore the importance of assisting customers throughout the buyer journey. Case in point: new research from European customer relationship management (CRM) software provider SuperOffice finds that 41% of companies do not respond to customer service emails.

10 pitching commandments for PR pros
By Abigail Jaffe
Ragan - January 30, 2017
Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching. 1. Be prepared. All your documents should be ready to share. 4. Make it a list; check it twice. 8. Wait 24 hours to follow up. It’s OK to follow up on pitches if you don’t receive a response, but wait at least a day.

Alex Schack Promoted To VP At Slate PR
By Anthony D'Alessandro
Deadline - January 28, 2017
After six years with Slate PR, Alex Schack has been promoted to Vice President. She has worked extensively with a client roster that includes Bryce Dallas Howard, Nicola Peltz, Joey King, Isla Fisher, Nicolas Cage, Deepika Padukone and Phoebe Tonkin among others. Schack began her career at ID PR.

Why 95 percent of pitches get no interest
By Nicole Fallon Taylor
PR Daily - January 30, 2017
The author explains why so many cold solicitations for coverage fall flat—and how you can improve your chances for success. Here's the most important lesson I can impart to PR reps competing for media coverage: Pay attention when a journalist takes the time to explain why they can't use your pitch. Those seven pitches I did use all had a few important things in common: They were personalized. They filled a gap in our coverage. They weren't self-promotional. They were flexible.

Alternative Facts: The Death Knell for Earned Media?
By Amy Lecza, All Points Public Relations
PR News - January 27, 2017
When political agenda masquerades as alternative facts and the lines of a free press become blurred, it’s crucial for PR pros to decide the role they play in balancing loyalties to the media and our clients. It’s a complicated issue – despite working for brands and clients, most PR pros have deep ties to journalism; many have years of work experience and the college degrees to prove it. Become a cheerleader for a free press. Strengthen client-press relationships. Provide your contacts with good intel. Maintain a strict dedication to providing factual evidence to back up your claims, and continue to work on growing your media relationships to extend further than just the pitching process. We’re all in this together.

PMBC Group Acquires Entertainment-Tech Agency ESSE PR
Bulldog Reporter - January 30, 2017
Technology PR agency PMBC Group announced its acquisition of ESSE PR, an award-winning independent agency servicing Los Angeles and San Francisco-based startups. The deal strengthens PMBC’s position as a staple public relations partner for the technology industry, leveraging ESSE’s successful track record with companies in entertainment-tech, a $600 billion sector.

Extending the Life of Your Media Mentions
TrendKite - January 27, 2017
There are several ways you can extend the shelf life of your media mention and keep it working for you over the long term. Sponsored articles, or “native advertising” as it’s often referred to, is a method of advertising on an online publication in the form of editorial content that looks like it's intended to be there. A simple AdWords campaign can also help keep your media mention fresh. You can take your link building efforts even further by repurposing the content on your own website.

What is Data-Driven PR, Part 9: Pitching With Data
By Christopher S. Penn
SHIFT Communications - January 30, 2017
Just because we’ve used data and the scientific method to create a compelling story doesn’t mean the world will beat a path to our door. The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Instead of shotgun pitching to anyone who will listen, our tools will help us identify who truly wants to hear from us. Our tools will help us scale our efforts and improve our relevance to the audiences we care about most.

As Google shifts toward no action, negative online reputations are harder to repair
By Wendy Bulawa Agudelo
Axia Public Relations - January 30, 2017
Without a legal safety net, what can you do to manage your company’s online reputation? Build and maintain a positive and active online presence. Suppress negativity with positivity. Hire a PR firm to manage your reputation for you. Given Google’s recent shift when it comes to search results removal, any business that promises they can get negative content removed may be selling you a bill of goods.

Should We Stop calling it PR? The Case for Influencer Relations
By Tom Pick
Marketing Insider Group - January 30, 2017
There’s no question the work PR professionals do, in its evolved form, continues to play a significant role in B2B company success. Given all of the evolution in tactics, targets, and types of content, however, a larger question has emerged: does it make sense to keep calling this “PR”? The people we call “PR” pros actually spend most of their time communicating with some mix of local/business/financial/industry media, bloggers, industry and financial analysts, channel and technology partners, industry associations or trade groups, internal staff, universities, and community groups. In short, with influencers. So why not call it “influencer relations”?

Hard work behind glamour of PR
By Janita Singh
The Daily Telegraph - January 29, 2017
You might imagine a career in public relations is all about glitz, glamour and Ab Fab-style long lunches. But Sarah Cichy, who has been in the industry for more than 10 years and runs her own company, Piccolo PR, says a lot goes on behind the scenes. “It’s busy. PR is not about air-kisses and fancy lunches. It’s about relationships, trust and hard work — having an authentic interest in your client’s strategy and direction,’’ Cichy says. She says becoming a public relations pro means being able to thrive in a high pressure environment, along with the ability to tell a brand’s story and meet deadlines.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Daily PR Brief - January 30th, 2017

Discussion about this post