Check out your Daily PR Brief - January 31st, 2017

Jan 31, 2017

Good morning. Here are today's top clips:

Summary Section:

How Your Company Should Plan for a Fake News Attack
By Kristina Libby
PR News - January 31, 2017
Brands must have a plan in place to combat a fake news attack. This plan should be, at least, four-fold encompassing digital media, PR, influencer marketing and social media—employees in each discipline should be ready to engage at a moment’s notice. The faster a brand can combat the fake news, the better the results will be for mitigating its impact.

6 Principles of Crisis Communications From CDC (Plus Resource Materials)
By Ian James Wright
PR News - January 30, 2017
It's not easy to develop crisis plans, but with a set of underlying principles, your plans may flow out of that foundation in a very natural way. Research by the Centers for Disease Control and Prevention defined a new field of communication—Crisis and Emergency Risk Communication (CERC)—that combines crisis communication and risk communication for use during emergencies. CERC has been used in public health responses since 2001 to provide information that helps people make sound decisions to protect themselves and their families under narrow time constraints and with insufficient information.

Check on Your Initiatives with an Annual PR Checklist
By Heidi Gammuac, Senior Content Manager at The Agency
The Agency - January 30, 2017
You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the new calendar year is also a great time to check in on your PR initiatives and strategies from the past year and to assess what worked, what you can improve on, and what new things you can add to your program. Review relevant analytics and statistics from the last year. Refresh your blog and social media images. .

Ken Tiratira Joins Imprenta Communications Group as SVP of Operations and Chief Strategy Officer
Bulldog Reporter - January 31, 2017
Imprenta Communications Group announced that Ken Tiratira joins the Imprenta team as Senior Vice President of Operations and Chief Strategy Officer. Ken will serve on the executive leadership team and manage day-to-day operations of Imprenta and also to help develop and implement strategies to ensure Imprenta’s continued success and growth.

Special Needs PR: When Publicity Is Heartwarming
By Aaron Sarno
Everything PR - January 31, 2017
Here’s the interesting truth in the PR business: special needs and disability campaigns and stories are often award winners. If an agency wants to do some pro bono work, charitable organizations that work with those with specific or special needs are a good bet. It’s a great way to hone skills, do some good, and possibly scare up an award. And those benefits don’t begin to cover the heartwarming memories that can be created, or the readjustment of life priorities.

Larry King's 9 lessons for becoming a master communicator
By Kelsey Humphreys
PR Daily - January 31, 2017
How has the television and radio icon reached such a high level of success? By following these nine rules that any communicator can—and should—implement. 1. Just get started. If you dream of becoming a speaker, author, broadcaster or other brand of professional communicator, King advises to get in as soon as you can. 5. Stay curious. To be a skilled communicator, you must stay curious, King says. 9. Never give up. King went on to assure aspiring communicators that, even though it's a competitive industry, if they have the skills and the commitment to stick with it for the long haul, they will make it.

3 measurement myths that PR pros should see right through
PR Daily - January 31, 2017
Vanity metrics and padded numbers, though, do nothing to help you in the long run. Are you falling prey to these common misconceptions about PR measurement? 1. Myth: It’s all about impressions. Truth: Stakeholders want to see exactly how your programs are helping the bottom line. 2. Myth: Measurement is just about the numbers. 3. Myth: You’re a PR pro, not a data scientist. Truth: In today’s business world, you have to be both.

PR Vet J. Kenneth Nasshan Joins APCO Worldwide’s International Advisory Council
Bulldog Reporter - January 31, 2017
J. Kenneth Nasshan, former vice president, public relations for Kaman Corp., with more than 25 years of experience in the communications industry, joined APCO Worldwide’s International Advisory Council (IAC), announced Margery Kraus, founder and executive chairman of APCO Worldwide.

Do You Need Help Managing Your News?
By Kirstin Liebhardt
Business 2 Community - January 30, 2017
Managing your news is critical for your company to stay relevant. Controlling the publishing and distribution of your news lets you set the tone and the pace of the message for your company. Utilizing an online newsroom successfully will help you better manage all of your news assets and frees you up to create more great content.

What Startups Should Do Differently When It Comes to PR
By Ivy Cohen
Entrepreneur - January 30, 2017
Startups must specifically address the unique needs and challenges of being a new company while creating their PR strategy. Startups can learn invaluable lessons by observing the PR strategies of established companies, but prior to creating their own PR plans, entrepreneurs should consider both the challenges and benefits that are inherent in any startup. Instead of seeking to simply emulate what older companies are doing, see what works best and tweak it to suit your company’s unique situation. That’s how you’ll have the most impact.

How to Empower Your Small Business PR with Thought Leadership
By Wendy Marx, President of Marx Communications
Business 2 Community - January 29, 2017
In small business PR, it’s easy to suffer from product or service egomania. Thought leadership is about the customer’s needs, not your product or service. Creation of authentic, helpful content should be a priority. Organize a team dedicated to boosting thought leadership. Use bylines, industry panels, and book publishing to fuel your thought leadership. It isn’t always easy to pursue thought leadership in small business PR, but the rewards are worth it. Keep your B2B public relations focused on this goal, and watch your B2B leads grow.

The worst advice heard about Public Relations
By Darren Gilbert
Media Update - January 31, 2017
Three PR professionals share their own experiences and the worst advice they’ve heard (or have been given).‘Let’s not respond to that, maybe it’ll go away’ is one example. Another is this: ‘Social Media is a fad so don’t bother with it.’ Unfortunately, these aren’t the only ridiculous comments out there. “Are you a ‘people person’? Then you should get a job in PR.” Every industry has its share of clichés. For the PR industry, one is that people who enter it need to be extroverts. You may hear that the best PR’S are ‘socialable, bubbly and chatty’.

Holmes Report and APRA launch inaugural SABRE Awards Africa
Media Update - January 31, 2017
The Holmes Group is partnering with the African Public Relations Association (APRA) to launch its first ever African SABRE Awards. The competition is now open for entries, and the winners will be recognised at a gala dinner during the 2017 APRA Conference, which will take place in Marrakesh, Morocco, in May 2017. The SABRE Awards, which recognise Superior Achievement in Branding, Reputation and Engagement, have a 25-year heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America, and South Asia. The winners from those regional competitions are eligible for the Global SABRE Awards, which recognise the best PR campaigns from more than 5 000 entries around the world.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Check out your Daily PR Brief - January 31st, 2017

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