Here's your Daily PR Brief - February 1st, 2017
Good morning. Here are today's top clips:
How PR Is Changing: 3 Modern PR Companies That Are Redefining The Industry (Forbes - February 1, 2017)
What PR pros wish they could tell journalists (PR Daily - February 1, 2017)
Traditional PR vs. Digital PR: What You Need to Know (The Huffington Post - August 25, 2016)
ICCO And Holmes Report Unveil Global Partnership (The Holmes Report - January 31, 2017)
The Truth About Virtual Reality And Crisis Communications (Forbes - January 31, 2017)
Why Public Relations Matter: Uber Vs. Lyft (Benzinga - January 31, 2017)
How communicators can channel 3 famous writers (PR Daily - February 1, 2017)
Healthcare Agency Simon PR Rebrands as SPRYTE Communications (Bulldog Reporter - January 31, 2017)
Mark Weiner Elected Director of Institute for Public Relations Measurement Commission (Institute for Public Relations - January 31, 2017)
Seven Changes Agency Executives Should Consider Making This Year (Forbes - February 1, 2017)
Cincinnati Public Schools Issues Public Relations RFP (Everything PR - February 1, 2017)
From post-truth communications to VR – PR in 2017 (Babel - February 1, 2017)
Summary Section:
How PR Is Changing: 3 Modern PR Companies That Are Redefining The Industry
By William Arruda, cofounder of CareerBlast
Forbes - February 1, 2017
Learn how the PR industry is changing, what new tools are available, and which companies are leading the charge. These companies are changing the industry by going against traditional structures and strategies that upset clients and consumers in the past. These firms acknowledge the fact that PR involves many people beyond the traditional communications professionals in your company, and they understand that being able to measure performance builds trust with clients. 1. Influence & Co.: Tech-Enabled Thought Leadership Content Creation And Distribution.
What PR pros wish they could tell journalists
By Michelle Garrett
PR Daily - February 1, 2017
Although practitioners in the two fields sometimes have contentious exchanges, they have a lot in common. Here's an open letter intended to bridge the gaps between them. 1. We don't mean to be pests. 2. We want to be of help to you—really. 3. We respect what you do. Reporting is a tough gig. 5. Sometimes our jobs stink, too.
Traditional PR vs. Digital PR: What You Need to Know
By Jess Camp, Digital PR Specialist, Blue Fountain Media
The Huffington Post - August 25, 2016
Determining whether traditional or digital PR is best for your business is a difficult question to answer. There is a great deal of overlap in tactics, for example, if you are reading a Sunday newspaper, it is very likely the same piece will run online the following week, or vice-versa. The best way to decide which route to go is to first determine your business goals. Will the needs of your business be better executed in the traditional or digital space? Or perhaps, both?
ICCO And Holmes Report Unveil Global Partnership
The Holmes Report - January 31, 2017
The Holmes Report and consultancy trade body ICCO have unveiled a global partnership which will involve cross-promotion of key conferences, awards events and selected content worldwide. ICCO’s new regional structure divides its membership into five regions, consisting of the Americas, Africa, Asia-Pacific, Europe, and the Middle East. Joint events with the Holmes Report will take place in all regions across the year, as well as some publications involving these markets.
The Truth About Virtual Reality And Crisis Communications
By Todd Scott - VP of Public Experience, Sacunas
Forbes - January 31, 2017
With an increase in virtual reality storytelling that sees all, brands should be prepared to tell the truth to promote trust. The rapid adoption of virtual reality will have a significant impact on the practice of public relations as we must all prepare to advise our clients to reacquaint themselves with another reality: In the future of public relations, it will be impossible to hide from the truth.
Why Public Relations Matter: Uber Vs. Lyft
By Manikandan Raman
Benzinga - January 31, 2017
The Uber vs. Lyft debate is a classic example of why public relations can make or break the reputation of a business. In the latest case, Lyft management was swift enough to defend against Trump's executive order, while Uber was slower to react. Even worse, a move from Uber was thrashed by social media as pro-Trump.
How communicators can channel 3 famous writers
PR Daily - February 1, 2017
With their expert guidance, you’ll be able to apply the wisdom of these famous writers to your own work: 1. Ernest Hemingway: “Write drunk; edit sober.” Maybe you shouldn’t take this advice literally, but as Jill and Beth teach, turning off the critical voice in your head is crucial. 2. Elmore Leonard: “I try to leave out the parts people skip.” Audiences won’t read long, boring emails. Let Jill and Beth show you how to craft concise, compelling copy. 3. Margaret Atwood: “A word after a word after a word is power.” With strong writing, the corporate stories you tell can create real change in your organization.
Healthcare Agency Simon PR Rebrands as SPRYTE Communications
Bulldog Reporter - January 31, 2017
SPRYTE Communications is the new name of an agency known for more than 25 years as Simon PR. CEO Lisa Simon made the announcement at the agency’s office in The Bellevue in Center City Philadelphia. A focus on healthcare is the inspiration for the name change, said Simon, a past president of the Philadelphia Public Relations Association and the 2010 inductee to its Hall of Fame.
Mark Weiner Elected Director of Institute for Public Relations Measurement Commission
By Institute for PR
Institute for Public Relations - January 31, 2017
The Institute for Public Relations (IPR) Measurement Commission has elected Mark Weiner, CEO of PRIME Research Americas, as its Director for 2017-2018, effective immediately. Weiner is a founding member of the Measurement Commission and is known for his expertise in communications research with a special focus on proving and improving the value and return on investment of public relations in driving positive business results.
Seven Changes Agency Executives Should Consider Making This Year
By Sara Davis, President of Foxtail Marketing
Forbes - February 1, 2017
If you're looking to make some big changes within your agency this year and enjoy more of what you do, here's a list of recommendations that have been critical for my marketing agency in the past year. Get a handle on scope creep. Scope creep is what happens when either poor expectations are set or client account representatives are trying to keep your clients happy. Try a new service offering. Adding new product or service lines gets your agency a step ahead of the competition. Relax and maintain a work-life balance. Agencies can be chaotic environments. Don't let your agency ruin you.
Cincinnati Public Schools Issues Public Relations RFP
By Richard D. Pace
Everything PR - February 1, 2017
Cincinnati Public Schools (CPS) seeks to hire a PR firm to provide public relations and marketing services to help increase enrollment and enhance the overall reputation of the district. The Cincinnati Public School District, also known as Cincinnati Public Schools serves about thirty-five thousand (35,000) students in fifty-five (55) schools spread across a ninety-one (91) square mile district in southwest Ohio. CPS is greater Cincinnati’s largest school district and Ohio’s third largest.
From post-truth communications to VR – PR in 2017
By Jon White
Babel - February 1, 2017
This will certainly be an interesting year for the PR industry, and the event wrapped up with a panel discussion on the PRCA’s 17 tips for communications in 2017 (sourced from senior PR professionals). Take a look at the list, some key points to look for are: The political bifurcation of social media – many on political extremes are seeking alternative platforms. The premiumisation of journalism – journalists moving into comms will be hired for their storytelling abilities rather than primarily for contacts.
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