Read your Daily PR Brief - February 2nd, 2017

Feb 02, 2017

Good day! Here are today's top clips:

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New Directors Join Women in PR USA Advisory Council
Bulldog Reporter - February 2, 2017
The Organization of American Women in Public Relations, the group that was developed to connect women leaders in public relations across North America, announced the addition of 9 new members to serve on the organization’s national advisory council in 2017. Directors are located in cities across the USA; Deirdre Breakenridge (New Jersey), Shonali Burke (Washington, DC), Gini Dietrich (Chicago, IL), Abbie Fink (Phoenix, AZ), Shannon Furey (NJ), Michelle Garrett (Columbus, OH), Rebekah Iliff (San Francisco, CA), Crosby Noricks (San Diego, CA) and Nicole Rodrigues (Los Angeles, CA).

Is the age of the follower over?
By Arik Hanson, Principal of ACH Communications
Communications Conversations by Arik Hanson - February 2, 2017
The era of the follower is officially over. Think about it. On Facebook, follower counts don’t matter a bit. And, I would argue same thing goes for Instagram as it moves (slowly) to an all “pay-for-play” model as well. In fact, I would say the ONLY reason followers matter on Facebook (and soon, on Instagram) is ego. Executives and directors want their companies to have more followers than competitors. I’ve seen it before. It’s the only reason I can come up with as to why it still even registers on people’s radars. What about Twitter? Follower counts still matter there, right? Well, yes and no. Yes, follower counts still matter when you think about who will see your content when you post. But again, given advertising’s influence, brands can use even a small amount of money to ensure followers (and those OUTSIDE their followings) see and engage with their content.

5 PR Tech Tools You'll Love This Year
By Rebekah Iliff, Chief Strategy Officer for AirPR
Inc. - February 2, 2017
Coupled with a data-driven strategy, your PR will be on point before Valentine's Day. 1. Use Boomerang to schedule emails and Respondable to nail "tone". 2. Create video pitches with ViewedIt. 3. Track emails with Bananatag. 4. Create data-driven pitches with Qualtrics. 5. Pitch or produce a podcast with tools like Audacity. The bottom line? Smart tools save you time and energy -- resources you could be spending on higher-level strategy, which will likely be music to your executives' ears!

Why your PR pitches are destined to fail
By Brian Pittman
PR Daily - February 2, 2017
Leading journalists receive—and delete—dozens of pitches every day. Here’s how to ensure yours survive the newsroom gauntlet. 1. Avoid common “bad” pitches. Certain pitches are almost guaranteed to never be accepted. 2. Pitch early and embrace embargoes. 3. Read what target journalists read. Journalists often tell PR pros to read the target outlet before pitching, but you should also be reading the same stories your beat reporters are reading. 4. Be able to answer “why.”

Monterey Bay Aquarium’s PR Chief Sounds Warning for Organizations With No Crisis Plan
By Steve Goldstein
PR News - February 2, 2017
This still-young year has felt like a midtown traffic scrum of competing, colliding crises, stoked by the overheated engine of a new presidential administration. Brands are nervously checking Twitter, seeing if the president has mentioned them for any reason, and if other pitched political voices are either supporting boycotts or defending them for any reason. This is on top of the usual fears from brands: data breaches, product recalls, layoffs, rogue employees, indiscreet CEOs. The list goes on.

Winners of the 2016 Bulldog Corporate Social Responsibility PR Awards Announced
Bulldog Reporter - February 2, 2017
Bulldog Reporter this week announced the winners of the 2016 Bulldog Corporate Social Responsibility Awards. Thirty-seven awards have been presented—including the prestigious Grand Prize Award—to deserving companies who have done great things in corporate social responsibility. The 2016 Grand Prize for Corporate Social Responsibility Communications Campaign of the Year was awarded to Ketchum for its entry, “Care Counts by Whirlpool,” which was awarded three Silvers in the following categories; Best Cause/Advocacy Campaign, Best Social/Community Education Campaign and Best Campaign Supporting Education.

Content management for PR professionals
By Andrew Smith
Influence Magazine - Chartered Institute of Public Relations - February 2, 2017
You’ve been trained to write a press release. Time to up the ante and run the entire content strategy Content management and content marketing may be the biggest buzzwords in communications today. Content management can be seen as a strategic communications approach focused on creating and distributing valuable, relevant and consistent content to attract, inform and influence a clearly defined audience. It supports the achievement of predefined organisational objectives.

Trainwrecks: 7 PR Disasters from 2016
By David Moore
TrendKite - February 1, 2017
Seasoned PR pros know that a crisis can hit out of left field and, with the help of social media, escalate like wildfire. Every year there are a few PR disasters that stand out for being - well, really awful. The past year did not disappoint. Here are some of the worst and a few thoughts on how the crisis was managed. You know it's bad when the FAA bans your products from all commercial flights and requires the flight attendants to bring it up before takeoff, but for Samsung, it got even worse. The company’s flagship mobile phone, the Galaxy 7, had an unexpected habit of exploding.

Lyft vs. Uber: A Case Study in Founder PR
By Scott Shane
Small Business Trends - February 2, 2017
Founders: Here’s a business school lesson from Lyft and Uber. When you are running a startup locked in a head-to-head competition, you need to respond correctly to political events or you will lose customers. Case in point: Lyft’s founders John Zimmer and Logan Green responded brilliantly to President Donald Trump’s executive order on immigration, while Uber’s founder Travis Kalanick made a series of blunders.

Your 5-Step Reputation Management Action Plan
By Patrick Whatman
Mention Blog - February 2, 2017
Reputation management doesn’t happen by chance. It’s a matter of monitoring what people say about you, and actively engaging those users to encourage positive discussion. Make managing your brand’s reputation a key business focus. Invest some time, get the right tools, and use your plan to ensure that you’re being presented properly online. Step 1: Monitor your reputation. The first step is the most important. Without this, you really can’t do the rest. This whole action plan is based on the premise that you hear what people say about you, and then you respond. So, first you need to listen.

New Mexico Tourism Issues Digital Media RFP
By Richard D. Pace
Everything PR - February 2, 2017
The State of New Mexico and Tourism Department has issued an RFP for Website Development and Redesign. They seek a digital firm for creating, designing and developing a new website for the New Mexico Tourism Department and the Department owned, but independently funded New Mexico Magazine, and to establish a Contract through competitive negotiations for the procurement of website development services to promote and grow domestic tourism to the State of New Mexico.

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Read your Daily PR Brief - February 2nd, 2017

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