Read your Daily PR Brief - February 3rd, 2017
Good day! Here are today's top clips:
PR Pros Are Stressed—So Get Your Om On in 2017 (Bulldog Reporter - February 3, 2017)
Infographic: 139 fascinating facts about Instagram (PR Daily - February 3, 2017) [Infographic]
PR Tips: Seasoned, Just Starting, or ESL, 10 Blogs to Make You a Better Writer (Meltwater Blog - February 3, 2017)
Nonprofit PR in Focus: Study Reveals How NGOs Around the World Use Comms Tech and Social Media (Bulldog Reporter - February 3, 2017) [Infographic]
The Brooklyn Brothers shakes up global management after Golin takeover (PR Week - February 3, 2017)
What Beyoncé’s Record-Breaking Instagram Post Can Teach PR Pros (PR News - February 2, 2017)
Creative Headlines Will Drive PR SEO & Success in 2017 (Cision - February 3, 2017)
The Big Question: Amplify Your PR Success (Spin Sucks - February 3, 2017)
3 ways to spot fake news (Axia Public Relations - February 3, 2017)
PR Insights from the 2017 Trust Barometer (Business 2 Community - February 2, 2017)
Summary Section:
PR Pros Are Stressed—So Get Your Om On in 2017
By Brooks Wallace - Account Supervisor / Media Specialist, Hollywood Public Relations
Bulldog Reporter - February 3, 2017
Public relations professionals in particular can find enormous benefits from yoga. It offers a reprieve from everyday stress. It allows you (forces you, even) to step away from your phone and email (believe it or not, you’ll survive). It allows you to close your eyes and just focus on breathing—not that 2017 PR Plan looming over your head or that tight reporter deadline. Just your breath. It’s amazing what that simple focus can do, and funny that we often need an instructor standing at the front of the room to remind us of that.
Infographic: 139 fascinating facts about Instagram [Infographic]
By Kristin Piombino Long
PR Daily - February 3, 2017
Curious what the top filters, brands, hashtags and emojis are on the photo-sharing platform? This infographic reveals it all.
PR Tips: Seasoned, Just Starting, or ESL, 10 Blogs to Make You a Better Writer
By Mai Le
Meltwater Blog - February 3, 2017
A few reasons why PR and marketing pros should read grammar blogs: Think in a different way about something we do every day. Understand the nuts-and-bolts behind the process of writing provides an additional perspective to the work we do. See how other writers expound on a topic that is either taken for granted or considered dry is a lesson in seeing through others’ eyes. Keep up as styles evolve, and grammar usage changes over time.
Nonprofit PR in Focus: Study Reveals How NGOs Around the World Use Comms Tech and Social Media [Infographic]
By Richard Carufel
Bulldog Reporter - February 3, 2017
Findings include regional comparisons of how NGOs use the internet to build awareness and raise funds, as well as whether NGOs find specific online and mobile communication tools to be effective for their communications and fundraising strategies.
The Brooklyn Brothers shakes up global management after Golin takeover
By Kate Magee
PR Week - February 3, 2017
The Brooklyn Brothers has unveiled a new global management team, following its acquisition by Golin last year. The agency has restructured its management teams as the agency’s founding partners Paul Parton, Guy Barnett, George Bryant and Jackie Stevenson focus more intensely on global growth and the agency’s clients. The London office is headed up by managing director Jessica Binns, alongside a four strong team: managing partners Matt Brown and Miranda Mitchell, head of strategy Tarek Sioufi and executive producer Steve Wyles. In New York, managing director Jared Scott will lead the agency, aided by a six-strong management team.
What Beyoncé’s Record-Breaking Instagram Post Can Teach PR Pros
By Sophie Maerowitz
PR News - February 2, 2017
PR pros can take a page out of Beyoncé's book for their next big social media announcement. Choose your channel wisely. While many influencers might choose to announce a major life event on a text-based platform, Beyoncé posted her announcement on Instagram, the channel where she has the largest following, compared to Twitter (14.7 million followers) or Facebook (64.5 million likes). Visual platforms thrive on authenticity. The shots reveal a more maternal, softer side of the fierce songstress than we're used to seeing. Modeling this idea, communicators might consider adding a human element—an employee, a client, a fan—to their next Instagram announcement, giving the audience an emotional point of connection.
Creative Headlines Will Drive PR SEO & Success in 2017
By Courtney Lukitsch - Principal and Founder of Gotham Public Relations Inc.
Cision - February 3, 2017
As cited by recent Nieman Lab research published in PR Daily, headlines matter more when readers consume more content. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way. Furthermore, a vast majority of readers do not even bother to click on articles they come across, meaning that day-to-day thousands of people skim headlines for their news without ever opening one piece — editing is crucial, headline even more so. Now more than ever, headlines must communicate a story in 5-10 words.
The Big Question: Amplify Your PR Success
By Gini Dietrich, CEO of Arment Dietrich
Spin Sucks - February 3, 2017
As PR pros, we tend to spend a lot of time defending our work versus celebrating our wins. It's time to amplify your PR success and show off your great work. Use paid advertising to amplify media hits. Repurpose your best performing content. Your conference presentation can become a webinar, a blog post series, and an infographic.
3 ways to spot fake news
By Wendy Bulawa Agudelo
Axia Public Relations - February 3, 2017
To help discern the wheat from the chaff, here are some guidelines to spot factual versus fake news and avoid being misled by absurdity: Read more than the headline. Verify the news through additional sources. Question the purpose of the story. To avoid being misled (and to avoid misleading followers, fans and friends), consider the authenticity of the information before sharing it, and you too will become a professional fake news spotter!
PR Insights from the 2017 Trust Barometer
By Sally Falkow
Business 2 Community - February 2, 2017
The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. People are now four times more likely to ignore information that doesn’t fit their view of events. More than half (53%) don’t listen to others with whom they disagree. This trust crisis demands that businesses start by listening to all their stakeholder and engage in dialogue with them. Invest in training on digital skills for your team. Learn how to listen, analyze and engage your stakeholders.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.