Read your Daily PR Brief - February 6th, 2017

Feb 06, 2017

Good day! Here are some of today's top clips:

Summary Section:

PR: Know When to Bunt, But Don’t Forget to Swing for the Fence
By Gregg Johnson
Medium - February 6, 2017
Imagine you’re managing a baseball team, it’s early October in the playoffs, you’re in an elimination game, and your team is down 1–0 in the bottom of the ninth. Runner on first, no outs, facing your opponent’s closer, and you’re at the bottom of your lineup, with someone who doesn’t hit very well at the plate. While you’d ideally love to score multiple runs, you’re really focused on scoring just one in order to get to extra innings. As a professional baseball manager, what do you do? You tell the batter to bunt.

The Leadership Lesson from The Super Bowl
By Diane Schwartz
PR News - February 6, 2017
Most of us are part of a team that has had good days and bad days. We’ve experienced pressure and defeat and we’ve also enjoyed our share of victories. We’ve been put in positions where we’ve had to inspire our colleagues to soldier on, even when we can’t see the light at the end of the tunnel. We have our game-time playbook and have had to adjust it in real time. While the Falcons played hard, the Patriots played harder when it mattered most. That’s a lesson for the times, for these times.

British Airways to merge UK and international PR teams with some job cuts
By Sam Burne James
PR Week - February 6, 2017
British Airways is in the process of merging its UK and international PR teams, with redundancies likely to be made, PRWeek has learned. The move would create a single, global PR structure within the London-based airline. Kathryn Williamson, BA's head of consumer PR, confirmed that as part of a review of all head office functions at British Airways, international PR had moved reporting lines from commercial to sit under Paul Marston, BA's director of communications.

In a disaster, should your organization stay off social media?
By Jessica Columbo
PR Daily - February 6, 2017
These dark days we experience together—another school shooting, a terrorist attack nearby or across the country—challenge our collective conscience and our practice as communicators. What is a given organization's responsibility, in these moments, to add value to the online conversation happening in real time? If we have the opportunity to help our communities feel safer and be better informed amid chaos, shouldn't we? When do we have the right to weigh in? A more important question, perhaps, and one addressed far less: When is it our organization's responsibility to stay quiet?

PR Lessons From the Market Leader: Report Examines How Amazon Changed Shopper Expectations
Bulldog Reporter - February 6, 2017
When it comes to online sales, one name resonates with nearly all consumers—and strikes fear in the hearts of all other competitors. New research from ratings and reviews tech provider PowerReviews examines the rise of e-commerce giant Amazon, and how the retailer’s dominance has changed shopper expectations.

USA TODAY NETWORK Taps Diffusion as PR Agency
Bulldog Reporter - February 6, 2017
Diffusion, an international integrated communications agency, has been appointed by USA TODAY NETWORK, which is part of Gannett Co., Inc. and comprises USA TODAY and 109 local media brands including Arizona Republic and Indianapolis Star, as its public relations agency. Diffusion will support the network across a range of corporate and consumer initiatives to directly impact perception, growth and readership.

Michael Gross Named Finsbury Vice Chairman; Paul Holmes Appointed CEO, North America
Bulldog Reporter - February 6, 2017
Finsbury announced that current CEO Michael Gross has been named Vice Chairman of Finsbury, effective immediately. Paul Holmes, Managing Partner for the New York office, will be elevated to CEO for North America. In his new position, Gross will help deepen relationships with Finsbury’s largest global corporate clients by extending the company’s support across the global office network, leveraging the breadth of disciplines across the company’s practice areas.

Why Companies Should Seek #INSTAFAME Right Now
By Lauren Maloney
Institute for Public Relations - February 6, 2017
Companies from both the Inc. 500 and Fortune 500 who use Instagram (in addition to complementary social channels) are among the top 200 in their group’s ranking. Consumer and retail companies are top performers when it comes to posting. Among the best is Jane (@veryjane) a women’s retail company that has posted over 6,000 times to Instagram. --Companies like Starbucks and Nike tend to have more followers than companies that aren’t as well-known.

5 things you can learn from the Oscars about public relations
By Lisa Goldsberry
Axia Public Relations - February 6, 2017
The Academy Awards represent Hollywood’s biggest night. It’s a celebration of a year of movies that inspire, entertain, educate and explain the world around us. What you may not realize is that the Oscars also provide public relations lessons your company can use.

Virginia Wine Board Issues Marketing RFP
By Jason Tannahill
February 5, 2017
The Virginia Department of Agriculture & Consumer Services has issued an RFP seeking Marketing Services for the Virginia Wine Board. The purpose of this Request for Proposals (RFP) is to solicit sealed proposals in order to enter into a competitively negotiated contract with one Contractor for the Operations and Management of the Virginia Wine Board Marketing Office (located in Richmond, Virginia) for the Virginia Wine Board (VWB), a commodity board of the Virginia Department of Agriculture and Consumer Services, an agency of the Commonwealth of Virginia.

How to Manage an Online Brand and Reputation
By Scott Steinberg
Red Herring - February 6, 2017
In a connected, online and multitasking world, companies must first find ways to connect with increasingly fragmented audiences, then work to build empathy and awareness, and create channels through which customers and influencers of every sort can engage with brands and products in exciting new ways. Moreover, customer impression carries increasing weight, with brand impression able to travel greater distances in less time than ever before, and users growingly looking to their personal networks for expertise and validation as opposed to traditional media channels.

Hogan Lovells Expands into Public Relations Field
By Katelyn Polantz
The Litigation Daily - February 3, 2017
Boosting its client offerings and its nonlegal business, Hogan Lovells has hired a public relations executive to create a communications group inside the firm. Mark Irion, previously president of the public relations and strategic communications group Levick in Washington, D.C., joined the U.S.- and U.K.-based firm this week as a senior adviser. The law firm plans to build a team of public relations professionals around him.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Read your Daily PR Brief - February 6th, 2017

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