Read your Daily PR Brief - February 7th, 2017

Feb 07, 2017

Good day! Here are some of today's top clips:

Summary Section:

Five Reasons You Can't Afford To Ignore Social Media
By Peter Boyd
Forbes - February 7, 2017
These days, Facebook, Twitter, Instagram and other social media platforms are changing the way clients and businesses interact. From monolithic corporations to small firms, every business stands to benefit from taking social media seriously. Not quite on board yet? You should be. For most of the companies we work with, dedicating time to a social media plan is intrusive and, especially in the legal field, the returns don’t always make the effort worth the investment. However, committing to a social media marketing plan is still a recommended practice.

Omnicom PR revenue up 7.7% in Q4
By Frank Washkuch
PR Week - February 7, 2017
Omnicom Group’s PR segment recorded 7.7% organic revenue growth in the fourth quarter, compared with the prior year, to $358.9 million. The sector’s organic growth rate outpaced all other Omnicom segments in the period, during which advertising was up 4.6%, CRM 0.4%, and specialty communications 5.7%.

Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed
By Ilyse Liffreing
PR Week - February 7, 2017
The Twitter fight between Verizon and T-Mobile during Super Bowl LI garnered a lot of buzz, as did Snicker's day-after video, in which Adam Driver apologized for ruinng the brand's live commercial. But did you know that Honda's agency, RPA, used its big game commercial to good-naturedly embarrass its staff? Or that Yellow Tail shared one of the most cringe-worthy videos starring an Australian since What Women Want? Here are some moments you might have missed during the game.

3 missteps that can kill your media relations efforts
By Ashley Carlisle
PR Daily - February 7, 2017
These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following: Failing to do your research. Failing to prove your value. Failing to follow up properly. Pitching isn’t easy, and unfortunately we can do everything right as PR pros and still face rejection.

Infographic: A guide to designing and giving perfect presentations [Infographic]
By Kristin Piombino Long
Ragan - February 7, 2017
Say goodbye to those jitters about public speaking. This step-by-step checklist will help you develop a solid presentation you'll be proud to deliver.

How Brands Should Respond to Negative Online Reviews
By Mark Lange - Chief Marketing Officer at reputation.com
PR News - February 6, 2017
As most things are with the internet, online review sites are double-edged swords. Positive ratings slice through advertising and SEO clutter to bring new customers and life to your enterprise. But credible-sounding negative reviews can cut the heart out of your marketing effort before prospective clients have a chance to learn anything about you directly. Our data show that customers often convert negative reviews to positive ones when teams respond with genuine concern and help reach a resolution. In addition, other visitors to the site will see how conscientiously your business handles customer complaints.

Launching a Video Campaign? Use This Checklist First
By Sophie Maerowitz
PR News - February 7, 2017
The top social platforms see upward of 22 billion video views per day.That number is expected to climb this year. PR pros who haven't yet integrated video into their campaign strategy are likely missing out on reaching significant portions of their audiences. But that doesn't mean they should jump into video without a solid game plan or expect to go viral on their first attempt.

3 Steps to Engaging Influencers on Social
By Maria Materise
Cision - February 7, 2017
Cision’s new white paper, “Targeted Outreach: Turn Influencers Into Brand Advocates,” outlines the process you need to take to establish a strong relationship with your targeted influencers. Once you do that, you’ll be able to build on that foundation and convince the influencer to work with your brand.

Three Ways to Pitch Journalists—and Get Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 7, 2017
If you’re pitch journalists with an ice cold email without building relationships with them first, you’re wasting your time. When their inbox is overflowing with emails, they’re going to scan for names they know. They scan for subject lines that show the sender knows them and what they’re interested in editorially. Even with a great media list and media database, this level of connection takes time.

PR and the service level agreement
By Lisa Goldsberry
Axia Public Relations - February 7, 2017
For every business, the secret to continuous success is building relationships with clients and customers and providing excellent service. In many industries, companies accomplish this using an established list of deliverables called a service level agreement (SLA). Learn more about this vital document to ensure you are getting the best service from your PR firm.

Ultimate list of PR tools to use in 2017
By Abhi Agarwal
NewsAI - February 7, 2017
PR tools you should be using this year to supercharge your PR activity. We handpicked the best public relations tools for your agency or for you to use in 2017. We looked at a lot of different solutions and evaluated how useful they were in the ever changing PR landscape.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Read your Daily PR Brief - February 7th, 2017

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