Read your Daily PR Brief - February 8th, 2017
Good day! Here are some of today's top clips:
Inbound Marketing: The Next Frontier in Digital PR (Observer - February 8, 2017)
6 social media mistakes that communicators are still making (PR Daily - February 8, 2017)
Keep the love alive: 3 ways to sweeten PR pitches (PR Daily - February 8, 2017)
Infographic: How communicators can avoid digital eye strain (Ragan - February 7, 2017) [Infographic]
3 missteps that can kill your media relations efforts (Ragan - February 7, 2017)
Interel Acquires US Public Affairs Firm AMG (The Holmes Report - February 8, 2017)
PadillaCRT Promotes Matt Kucharski to President (Bulldog Reporter - February 7, 2017)
Top Ten Public Relations Research Insights of 2016 Infographic (Institute for Public Relations - February 7, 2017) [Infographic]
Build Your PR Content Strategy with This Targeted Toolbox (Spin Sucks - February 8, 2017)
Writing 101: How Every PR Professional Can Fine-Tune Their Most Marketable Skill (SHIFT Communications - February 8, 2017)
The Valuable Lessons #deleteUber Can Teach us About Startup PR (Business 2 Community - February 7, 2017)
Summary Section:
Inbound Marketing: The Next Frontier in Digital PR
By Kris Ruby, CEO of Ruby Media Group
Observer - February 8, 2017
Inbound marketing’s goal is to get your company near the top of your potential buyer’s Google search. Inbound marketing is about empowering potential customers with the information they need to help find your business online. Your goal should be to create focused content that will help solve your prospect’s problem.
6 social media mistakes that communicators are still making
By Don Williams
PR Daily - February 8, 2017
With more than a decade of using social media to communicate personally and professionally, you'd think we would have this thing down. Sadly, we see flagrant missteps everywhere: celebrities posting insensitive remarks, elected officials mass-tweeting into the early morning hours and everyday folks chronicling unconscionable events via Facebook Living.
Keep the love alive: 3 ways to sweeten PR pitches
By Brian Pittman
PR Daily - February 8, 2017
Media relations is about more than just pitching the press. It’s also about building valuable relationships with reporters. In honor of Valentine’s Day, check out these three simple ways to show your love for the journalists you pitch.
Infographic: How communicators can avoid digital eye strain [Infographic]
Ragan - February 7, 2017
The average person spends 10 hours a day sitting, which can strain eyes, bodies and minds. ‘Desk jockeys’ in particular should take precautions to stave off computer vision syndrome. Whether you’re watching a Netflix marathon or working on a desktop for an extended period of time, sedentary activities can wreak havoc on your body. Communicators can share this infographic with patients and pass it along to co-workers. Who isn’t guilty of hunching over a screen for hours and dealing with repercussions such as sore necks, stiff legs and dry eyes?
3 missteps that can kill your media relations efforts
By Ashley Carlisle
Ragan - February 7, 2017
A recent survey reached out to 1,300 reporters, editors and writers at hundreds of publications to determine what they want (and don’t want) in a pitch. After sifting through hundreds of responses, publishers revealed three mistakes commonly committed in pitches. Mistake 1: Failing to do your research.
Interel Acquires US Public Affairs Firm AMG
The Holmes Report - February 8, 2017
Interel has stepped up its US expansion by acquiring AMG, a DC-based public affairs firm that specialises in association management and government affairs for nonprofits. The deal brings AMG's 90-strong staff into Interel, resulting in combined revenues of €25 million (US$27m) and a headcount of more than 200.
PadillaCRT Promotes Matt Kucharski to President
Bulldog Reporter - February 7, 2017
Matt Kucharski, a veteran communications, marketing and public relations strategist, has been promoted to president of PadillaCRT. He succeeds Mark Raper, who moves into the new role of chief counsel officer at PadillaCRT. Lynn Casey continues as the company’s CEO.
Top Ten Public Relations Research Insights of 2016 Infographic [Infographic]
By Sarab Kochhar
Institute for Public Relations - February 7, 2017
For the third annual edition of the Top 10 Research Insights of 2016, the Institute for Public Relations Board carefully selected research studies from a range of public relations research topics.
Build Your PR Content Strategy with This Targeted Toolbox
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy. Here is a toolbox to get you started. Starting from scratch is never easy. That’s why I’m sharing our favorite tools and resources for pulling your PR content strategy together. A PR content strategy is a documented plan that identifies what content you’re creating, for which audience, to meet which objectives, and with what projected results.
Writing 101: How Every PR Professional Can Fine-Tune Their Most Marketable Skill
By Sydnie Lopolito
SHIFT Communications - February 8, 2017
Sharp writing skills can’t be underestimated. Most recruiters desire jobseekers with excellent communication skills, but surprisingly, it’s an elusive quality. Fortunately, this gives you a better chance to show off your smarts. To be at the top of your PR game, it’s essential to chisel your writing – it’s the golden tool in every step of the pipeline, from email to article. Here are three tips to stay sharp.
The Valuable Lessons #deleteUber Can Teach us About Startup PR
By John Eidson, Partner at Beantown Media Ventures
Business 2 Community - February 7, 2017
While some of Fortune 500’s giants may think that business as usual is an acceptable track to stay on, not taking a stance on some of society’s hot-button issues will only create another opening for the new kids on the block to get in. And make no mistake, once they find a way in, they are LOUD. At the end of the day, the emphasis should be on getting the brand story right from the beginning and not trying to be something you are not with your company culture and brand.
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