Read your Daily PR Brief - February 9th, 2017

Feb 09, 2017

Good day! Here are some of today's top clips:

Summary Section:

A 5-Step Checklist to Maximize Press Coverage for Your Business
By Ryan Erskine
Entrepreneur - February 7, 2017
You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think. We're constantly looking for ways to get the most buzz for an article in the shortest period of time. There are a few crucial steps to amplify reach through the press, get information in front of the right people and give a message its best chance of trending on social media and top-tier publications.

PR Re-Starts: When And How To Pivot From A Bad PR Plan
By Cheryl Conner
Forbes - February 9, 2017
If people aren’t paying attention to your business, it’s time to re-think your PR , even if you’ve been previously successful for a very long time. But it’s never too late. This week I had a return visit with Bhupinder Nayyar, cofounder and COO of publishing site Bameslog for existing and aspiring writers and entrepreneurs. Together we identified three founders who’ve recently re-tooled their PR: The owner of a national senior care franchise, a successful real-estate investment expert and an executive leadership coach. Here’s what led each of them to their moments of truth, and what they’ve done to turn the process around.

11 logical fallacies to avoid
By Laura Hale Brockway
PR Daily - February 9, 2017
In a time of fake news, “alternative facts,” Newspeak and attacks on credible journalism, I’ve focused on teaching my kids how to recognize logical fallacies in what they see, hear and read. Logical fallacies are errors in reasoning that weaken arguments. Once you start looking for them, they’re shockingly obvious. These reasoning errors can weaken your arguments—and your credibility.

Executives Don’t Live the Brand the Way Customers Do and This is Why CX is Shorted
By Brian Solis
Brian Solis Blog - February 9, 2017
We are not our customers and as such, it’s difficult, if not impossible, to engage them in meaningful ways. Without empathy, we will continue to talk at them, usher them through outdated and inconvenient touch points, and serve them through means of which are no longer preferred. We are managers and enforcers of legacy. We lean on innovation to move us incrementally forward. But, this is a time for radical reinvention and invention. We’re competing for market share as much as we’re competing for relevance. That takes understanding. Then it takes vision, purpose, design and execution.

Publicis reports €527m net loss in 2016 after Q4 slowdown
By John Harrington
PR Week - February 8, 2017
MSLGroup owner Publicis has reported a net loss of €527m (£449m, $564m) in 2016 as revenue declined in the fourth quarter. The company reported a 2.5 per cent fall in organic revenue in Q4, leaving organic growth across the year as a whole at just 0.7 per cent. Overall revenue in 2016 rose 1.4 per cent to €9.7 (£8.3bn, $10.4bn).

6 PR principles pros can't afford to forget
By Julia Sahin
Ragan - February 8, 2017
In a rapidly changing professional environment, public relations practitioners can lose sight of the basics. Amid the tumultuous, unpredictable changes in the industry, the basics of what PR professionals aim to accomplish often get overlooked. When you feel stuck, stop and evaluate your progress: Think about what you're striving for.

PayPal's Paul Cohen Rejoins Visa For Top Communications Role
By Arun Sudhaman
The Holmes Report - February 9, 2017
Paul Cohen is leaving PayPal to take charge of global communications at Visa, returning to a company at which he previously spent more than a decade. Cohen, who became VP of global corporate communications at PayPal in mid-2015, was previously Visa's SVP of corporate comms and marketing for North America. In his new position, he reports to Visa CMO Lynne Biggar and joins the company's operating committee following the arrival of new Visa CEO Al Kelly from Amex.

How To Use Design Thinking And Agility To Reach Product Development Breakthroughs
By Steven Widen, Partner and president at E-Cubed Media Synthesis
Forbes - February 9, 2017
Look at your problem from the inside out. At its crux, design thinking is about looking at a problem from the inside out, rather than the other way around. It is about thinking from your customers' perspectives. For instance, let's say your company is a travel portal, and conversion rates on your mobile app are pretty low. You get your team together to discuss the probable causes, churn the data in front of you and come up with a list of possible solutions.

First Black PR History Month Kick-Off Event To Be Held Today at Baruch College
Bulldog Reporter - February 8, 2017
The Museum of Public Relations will launch the first-ever Black PR History Month event on Feb. 9, at Baruch College, 55 Lexington Avenue, in room 14-220. The event will honor black PR pioneers, including Ofield Dukes, Inez Kaiser and Moss Kendrix. Following the event, the Museum of Public Relations will host a month-long exhibit featuring artifacts, papers and photos of black pioneers who contributed to the field.

Donald Trump and the End of Public Relations
By Fraser Seitel
O'Dwyer's - February 9, 2017
Positive PR begins with proper performance and good behavior and communicating that reality to the public. In other words, “doing good and getting caught.” But today, with the onslaught of Typhoon Trump, the practice of PR may be doomed. In less than two weeks in the saddle, the new American President had already violated a half-dozen of the cardinal principles of public relations.

Should You Issue a Press Release In a Crisis? [VIDEO]
By Melissa Agnes
Melissa Agnes - February 9, 2017
Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis”. And yet, issuing a press release can actually hinder your crisis management success. Why? Tune in to this week’s #crisisready video to find out!

Where Does Public Relations Fit In 2017?
By Emma Cox
Business 2 Community - February 9, 2017
In addition to securing that all-important coverage in key publications and handling media relations, PR professionals are now adding to their skill sets, offering social media expertise, content creation and greater involvement in maximizing paid for media. We’ve predicted the top three ways that PR will continue to evolve and be utilized this year.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Read your Daily PR Brief - February 9th, 2017

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