Read your Daily PR Brief - February 10th, 2017

Feb 10, 2017

Good day! Here are some of today's top clips:

Summary Section:

What is the Worst PR Advice You've Ever Received?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 10, 2017
We all love to give free advice. Especially when it’s about something we don’t really know a heck of a lot about. What is the worst PR Advice you've received? Every time someone says “any publicity is good publicity”, I want to stab my eyeballs out of my head. There’s lots of bad advice floating around, but THAT myth/advice is (insert best John Oliver voice) THE WORST. —Matt LaCasse

3 steps PR pros must take when a crisis breaks
By Rachael Murphey
PR Daily - February 10, 2017
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits. How your organization responds is crucial. You must stop the bleeding immediately, or the damage can be apocalyptic. Here are tips for recovering from a public catastrophe: 1. Make a public apology.

Jumping Into Snapchat In 2017? You'll Need To Do Research First
By Brian Rashid
Forbes - February 7, 2017
Snapchat is probably the hottest social media platform right now. But the demographics and atmosphere are so unique that not every brand can break into it. Some brands feel Snapchat is a waste of time. Others make accounts there but fail to make an impact and reach their target audience. Are you intimidated by the thought of Snapchat? Do you fear failure on the platform? Don't fret.

10 Twitter Lessons For Brands From Elon Musk
By Catherine Hayden
Business 2 Community - February 10, 2017
In 2015 Elon Musk made news for what came to be known as his “$900 million tweet”. Just 10 minutes after posting a tweet about a new product line his shares had increased by almost a billion dollars. More recently, the entrepreneurial giant transformed a complaint on Twitter into the ultimate customer service success story by taking a new approach to a challenge from idea to execution in just six days. Musk’s approach to social media is much like his approach to business. He is, above all, “agile” in everything he does. Musk is proof that Twitter’s notorious 140-character limit can make money – and garner impressive publicity.

Interpublic CMG revenue dips 0.9% in Q4
By Frank Washkuch
PR Week - February 10, 2017
The Interpublic Group unit containing most of its PR firms saw a 0.9% drop in organic revenue in the fourth quarter of last year to $398.9 million, compared with a Q4 2015 in which its revenue was up by 6.5%. Constituency Management Group, which contains firms including Weber Shandwick and Golin, achieved an organic revenue increase of 3.6% for the full year to $1.5 billion. Read more at http://www.prweek.com/article/1423961/interpublic-cmg-revenue-dips-09-q4#eJ5C8VjE6ZdEY2DX.99

Kenya Tourism Board to call open pitch for global PR briefs
By Sam Burne James
PR Week - February 10, 2017
The Kenya Tourism Board (KTB) will kick off an open tender process to find PR agencies across its major markets in the coming month, PRWeek understands. Last year, the KTB said it expected 1.5 million visitors to arrive in the country in 2016, a large increase on 2015. It is likely that Britain again accounted for more of those tourists than any other country.

3 ways PR pros can climb to their dream career
By Nicole Rodrigues
PR Daily - February 10, 2017
Advancing up the corporate ladder doesn’t have to be difficult. Here’s how you can rock your position and advance to the position you want. No matter what role you find yourself in today, it is imperative to your success that you also start mastering and supporting the roles that surround you. If you have a genuine desire to be the best you can be in any position you’re given and proactively support those on your team, that work ethic will capture the attention of those above you.

Keep the love alive: 3 ways to sweeten PR pitches
By Brian Pittman
Ragan - February 9, 2017
Media relations is about more than just pitching the press. It’s also about building valuable relationships with reporters. Here are three timely ways to “keep the love alive” with your press contacts this Valentine’s Day and beyond: 1. Practice greater transparency. Fake news isn’t going away. It will continue to hijack headlines, public consciousness and social media feeds this entire year.

Cone's Shift Into Porter Novelli Points To Omnicom's New PR Priorities
By Arun Sudhaman
The Holmes Report - February 10, 2017
The decision to make Cone Communications part of Porter Novelli offers some clues as to how Omnicom PR Group is looking to organize its PR resources — a question that has been keenly discussed since Karen van Bergen took charge of the new sub-group almost exactly one year ago.

5 Community Management Best Practices Friday5
By Nick Leach
Edelman - February 10, 2017
In a world that’s becoming more social by the second, it’s imperative for brands to optimize their social channels via community management. Like social media marketing as a whole, it’s not an exact science. Statistics show that 77 percent of Twitter users feel more positive about a brand when their tweet is replied to. Considering there are 320 million active accounts, with 80% having mentioned a brand; there’s a tremendous opportunity to positively impact your brand sentiment.

Independent PR practitioners - 8 difficulties to overcome
By Laura Sutherland
Aura PR - February 10, 2017
Things I do like about being independent are the flexibility around my lifestyle, I can pick and choose what I’d like to work on and I don’t need to consult anyone about anything – well, apart from my accountant! Despite having the flexibility and free reign mentioned above, being an independent PR practitioner does come with its own set of challenges. I asked the Facebook community of solo PR practitioners “what is the most challenging part of working on your own” with a view to addressing the challenges, with the help of the community and hopefully other organisations.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Read your Daily PR Brief - February 10th, 2017

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