Read your Daily PR Brief - February 13th, 2017

Feb 13, 2017

Happy Monday! Here are some of today's top clips:

Summary Section:

What ‘The Golden Girls’ can teach PR pros
By Drew Boehmker
PR Daily - February 13, 2017
By embodying traits from Dorothy, Blanche, Sophia and Rose, communicators can increase their networks and sharpen their industry skills.

5 Ways of Breaking Bad News to the Public So It Hurts Less
By Pratik Dholakiya
Bulldog Reporter - February 13, 2017
The key factor involved in delivering bad news is to amend the already damaged trust between you and your target audience. If you address the situation successfully, you can mitigate the damage to your reputation before it gets out of hand. Make sure to follow up on any progress made in rectifying the problems that lead to the bad news.

How to Measure the Success of Video Communications
By Christopher S. Penn
SHIFT Communications - February 13, 2017
As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? Let’s look at the video communications funnel today.

Julz Goddard Uses Snapchat As The Ultimate PR Machine
By P. Claire Dodson
Fast Company - February 13, 2017
Power publicist YesJulz lives her life on Snapchat, sharing behind-the-scenes glimpses of cool parties and time with clients like Gucci Mane. "My Snapchat followers are like my family," Julz Goddard says. "They’ve seen me at meetings with a record label and going on roller coasters. They’ve seen everything." Goddard spoke with Fast Company about the kind of content she produces and how Snapchat can save the world—or destroy it.

10 social media laws for PR pros to follow
By Susan Gunelius, CEO of KeySplash Creative
PR Daily - February 13, 2017
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way, but getting started without any previous experience or insight could be challenging. It's crucial that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and—perhaps most importantly—your bottom line.

3 steps PR pros must take when a crisis breaks
By Rachael Murphey
Ragan - February 13, 2017
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits. A PR crisis can spread online to millions within minutes. How your organization responds is crucial. You must stop the bleeding immediately, or the damage can be apocalyptic. Here are tips for recovering from a public catastrophe.

Brazil's Embraer Rethinks Global PR Duties
By Arun Sudhaman
The Holmes Report - February 13, 2017
Brazilian aerospace giant Embraer is currently reviewing proposals from several global agencies as the company seeks to reshape its approach to public relations. With revenues of almost $6bn in 2015, Embraer is considered the world's third-largest airplane maker behind Boeing and Airbus.

Corporate Reputation May Depend On Political Perceptions
The Holmes Report - February 13, 2017
Americans view the reputations of some companies as aligned with their individual values according to new research from The Harris Poll. Republicans hold the reputations of Chick-fil-A and Hobby Lobby--companies that have vocally shared their conservative beliefs--significantly more favorably than Democrats do. Democrats perceive Target's reputation more positively.

Figure it out: A PR’s guide to finance essentials
By Vivek Mehan
Influence Magazine - Chartered Institute of Public Relations - February 13, 2017
If you consider yourself creative enough to devise a campaign and organised enough to run it, you should really learn the numbers behind it. Given the economic climate, there is increasing pressure to get involved with “the numbers” to understand your clients’ needs or justify the return that you can get on the spend. This is an area that is often perceived as daunting. So, what is the best way to go about increasing your financial knowledge and acumen?

Why Tough Love is Necessary for Successful Client Service
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - February 13, 2017
Tough love is an important element of any relationship. After all, if you can’t count on the ones you love to tell you like it is, who can you count on? The same holds true for our relationship with our clients. It is our job to tell our clients where there is room for improvement within the organization. It’s also our job to tell them “no” when they are heading down the wrong path or distracted by an idea which doesn’t support their goals. We must support them in the creation of the most optimal situation for their business as a whole (including their communications program).

Publicist Clorissa Wright on the misconceptions about public relations
Rolling Out - February 13, 2017
Publicist Clorissa Wright is serious about her business and clients. Wright’s relentless performance is intentional, with a deliberate focus on securing the “right” client. As CEO of Synergy PR Services, Wright has turned away high-paying clients because there was no synergism with her business, “It is not always about the money,” says the always smiling Wright. We discussed the importance of understanding a client’s needs, establishing a working relationship with a client, and most important, paying attention to your inner spirit when making decisions.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Read your Daily PR Brief - February 13th, 2017

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