Read your Daily PR Brief - February 14th, 2017
Good day! Here are some of today's top clips:
Would Public Relations Survive Without Twitter? (Forbes - February 13, 2017)
4 Lessons From the Biggest Brands on Facebook (PR News - February 14, 2017)
Are news releases losing their SEO value? (Influence Magazine - February 14, 2017)
How Valentine's Day became so commercialised (The Independent - February 13, 2017)
3 pitching mistakes—and tactics for fixing them (PR Daily - February 14, 2017)
6 techniques for eliciting great stories for business writing (PR Daily - February 14, 2017)
6 ways to craft engaging content (PR Daily - February 13, 2017)
10 social media laws for PR pros to follow (Ragan - February 13, 2017)
A Social Media Checklist for Your Crisis Communications Plan (PR News - February 14, 2017)
How to research complex subjects in public relations | LCI (Landis Communications INC. - February 13, 2017)
Summary Section:
Would Public Relations Survive Without Twitter?
By Robert Wynne
Forbes - February 13, 2017
Since Twitter is so important for the practice of PR, and because it is used so widely, that begs the question: if it does get sold, or decides to fold, or it mutates into something else, how will that change how publicity professionals do their jobs? I asked four professionals in public relations and the media industry for their thoughts on the subject.
4 Lessons From the Biggest Brands on Facebook
PR News - February 14, 2017
It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Are news releases losing their SEO value?
By Christian Sharp
Influence Magazine - February 14, 2017
When we’re putting out company news, it’s a relatively common refrain to hear someone in the process ask whether or not the news should be distributed on a newswire or placed on the website simply for the SEO value. Everyone suffers from content overload today, so don’t add to it. Keep content clear, specific and to the point. Write for humans and the search engines will follow.
How Valentine's Day became so commercialised
By Olivia Blair
The Independent - February 13, 2017
Public relations expert Mark Borkowski told The Independent the first signs of Valentine ’s Day becoming a major consumer opportunity can be traced back to the 1950 and 1960s Mad Men era of advertising, but the “real explosion” of the day’s importance occurred over the last quarter of a century. “The advertising generation made a big thing of it in the 1950s ... but over the last 20 or 30 years it is absolutely the PR industry which has managed to cleverly exploit stunts, moments and promotions,” he says.
3 pitching mistakes—and tactics for fixing them
By Brian Pittman
PR Daily - February 14, 2017
Landing your pitch in the sweet spot of even one A-list tech outlet can justify your entire budget for the quarter. That’s why the strike zone is so tight. Here are three common reasons why PR pitches miss the mark—and simple solutions for getting yours over the plate.
6 techniques for eliciting great stories for business writing
By Daphne Gray-Grant
PR Daily - February 14, 2017
Your interview subjects can't read your mind, and often the mere wording of your solicitation for compelling anecdotes will perplex them. Here's how to tap the mother lode. If you want to add more stories to your writing, here is some advice.
6 ways to craft engaging content
By Anna Johansson
PR Daily - February 13, 2017
Interactive content makes the user an active and engaged part of the experience, either by responding to user input with new material or by giving users something to do in coordination with the existing material. It’s easier to understand interactive content by studying examples, rather than through its technical definition. Here are popular types of interactive content, which you can use in your own campaign.
10 social media laws for PR pros to follow
By Susan Gunelius
Ragan - February 13, 2017
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way, but getting started without any previous experience or insight could be challenging. It's crucial that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and—perhaps most importantly—your bottom line.
A Social Media Checklist for Your Crisis Communications Plan
By Steve Goldstein
PR News - February 14, 2017
In times of stress, one's judgment is impaired, no matter how cool the head might seem. This holds true for both individuals and organizations in crisis mode, and the temptation to act out on social media can be too great for some. The best defense is a smart, succinct crisis plan that can be shared throughout an organization.
How to research complex subjects in public relations | LCI
By Jen Tedeschi
Landis Communications INC. - February 13, 2017
As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing, either. Yet it’s often my job to take highly complex topics and break them down into succinct pieces for the mainstream media. This task can be quite daunting, especially when you aren’t an expert in the subject. If you find yourself feeling stuck when writing about a topic you don’t completely understand, fear not.
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