Check out your Daily PR Brief - February 15th, 2017

Feb 15, 2017

Good day! Here are some of today's top clips:

Summary Section:

Why you need to make failure part of your PR plan
By Claire Topalian
Medium - February 15, 2017
Spend extra time and effort crafting content that your potential customers will benefit from consuming. This not only ensures a more quality lead, but also builds some level of implicit trust with your audience. In today’s society, we have to earn attention and credibility. It can’t be just bought or demanded.

How to Win Publicity With Audio News Releases
By William Comcowich
Business 2 Community - February 14, 2017
Audio news releases (ANRs) can be one of the best ways to reach your audience and promote PR and marketing messages. The most effective ANRs are concise, focused messages with compelling news. PR pros need specialized skills to write quality scripts and a radio monitoring tool to prove the releases’ effectiveness.

Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In
By Seth Arenstein
PR News - February 14, 2017
Fortunately we’re living at a time when many corporate leaders understand and appreciate the need for you, the professional communicator, whose experience, relationships and skills allow you to mobilize and coordinate elements of a brand’s global workforce. How hard is that? Ever try to get a family of four mobilized and out the door on time? OK, now multiply that by thousands. Communicators, we’ll give you a moment to commiserate.

A Social Media Checklist for Your Crisis Communications Plan
By Steve Goldstein
PR News - February 14, 2017
In times of stress, one's judgment is impaired, no matter how cool the head might seem. This holds true for both individuals and organizations in crisis mode, and the temptation to act out on social media can be too great for some. The best defense is a smart, succinct crisis plan that can be shared throughout an organization.

Transparency vs. TMI
Meltwater Blog - February 15, 2017
Transparency is valuable in the age of social media, but walking the fine line between a PR win and a crisis can be tricky. Make sure you know what to do if you end up on the wrong side, you might be able to turn it into a success story.

How to Make Your PR Content Better with Visuals
By Corina Manea - Chief Community Officer, Arment Dietrich
Spin Sucks - February 15, 2017
While curating content for Spin Sucks, I often find good PR content which I would like to share on our social media channels. However, when I open some of the articles, I notice they don’t have visuals. It’s 2017, yet many marketers fail to understand just how important visuals are for their PR content. Let’s look at the benefits of having the right visuals in your content.

London-based tech agency Liberty Communications names first North America MD
By John Harrington
PR Week - February 15, 2017
Liberty Communications, the London-headquartered tech-focused agency with offices in San Francisco and New York, has hired technology comms veteran Jim Lubinskas as its first North America MD. Based in Liberty’s San Francisco office, he will direct the agency’s US team, as well as overseeing client service and new business development, the agency said. Lubinskas has more than 20 years' experience in PR, having represented companies including Cisco, Digex, MicroStrategy and Software AG. He previously held senior positions at Spire Communications, Mach Media and W2 Communications.

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP
By Diana Bradley
PR Week - February 15, 2017
Lyft has picked up former Pandora comms head Will Valentine as VP of communications. Valentine started at Lyft on Monday. He is reporting to Melissa Waters, Lyft’s head of marketing. The two worked together at Pandora, where Waters was VP of marketing. Valentine took over the role from Brandon McCormick, who left the comms VP position in October.

Don’t Fall for These Top Lies About Social Customer Care
By Miri Rodriguez
PR News - February 15, 2017
Social media has become more than another brand marketing platform. For consumers, it has created a front door to directly communicate with organizations and seek support in a timely manner (usually in less than an hour), whether brands are prepared to do so or not. Let’s debunk the top three myths about social customer care and see how brands can best benefit from having a robust social care plan.

Super Bowl adverts, value and the role of PR
By Catherine Wanjiku
Influence Magazine - Chartered Institute of Public Relations - February 15, 2017
Over 100 million pairs of eyes reportedly watched the game, and with spending topping an estimated $14.1 billion this year, this is no cheap option when a company looks to make its name known to such a wide audience. Yet what value do these very lucrative advertisement spots add to the business of PR?

Find More Balance in Your Everyday with These 5 PR Pro Tips
By Nancy Vaughn
PR Couture - February 13, 2017
As part of my personal quest to focus on self-care this year, it has become imperative that I find a way to manage my ‘need to remain in-the-know’ through the incessant flow of information and stay mindful, focused, and present for our clients. I’ve come to realize that no matter how well we do our jobs (one of the most stressful on the planet, or so the surveys always say) no matter how many media hits we secure, if we don’t take care of ourselves, eventually there will be no business or work to tend to. Here are a few suggestions for you based on what I’m doing that’s working.

New York State Horse Breeding Development Fund RFP
By Jason Tannahill
Everything PR - February 15, 2017
The Agriculture and New York State Horse Breeding Development Fund, a public benefit corporation established in 1965 by the Laverne Law (Laws of New York, Chapter 567 of the Laws of 1965) has issued an RFP for a PR agency to provide equine marketing and public relation services.

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Check out your Daily PR Brief - February 15th, 2017

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