Check out your Daily PR Brief - February 17th, 2017
Good day! Here are some of today's top clips:
The Secret to Media Attention: 7 Rules for Crafting the Perfect PR Pitch (Entrepreneur - February 16, 2017)
Go Stealth, Go Broad: Strategies For A Successful PR And Communications Campaign (Forbes - February 17, 2017)
5 PR lessons from ‘Arrested Development’ (PR Daily - February 17, 2017)
Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics (PR Week - February 16, 2017)
6 PR principles pros can't afford to forget (PR Daily - February 17, 2017)
10 ways to become a better communicator (Ragan - February 17, 2017)
New Roles For Michele Anderson And Jennifer Scott As Ogilvy Dissolves US PR Brand (The Holmes Report - February 16, 2017)
Peter Prodromou Promoted To CEO Of Racepoint Global (The Holmes Report - February 16, 2017)
Winter Blues? Melt Them Away With 10 Inspiring Quotes From PR News’ Community (PR News - February 16, 2017) [Infographic]
Ogilvy ups Michele Anderson to leading role for US PR amid reorganization (PR Week - February 16, 2017)
20th Century Fox apologizes for fake news campaign (Ragan - February 17, 2017)
One Thing You Wish You Knew When Starting Out in PR (Spin Sucks - February 17, 2017)
7 Tips for Using Metrics to Improve PR Campaigns (Business 2 Community - February 17, 2017)
How PR Tech Will Transform the PESO Model (& Your Life) (MarTech Advisor - February 16, 2017)
Summary Section:
The Secret to Media Attention: 7 Rules for Crafting the Perfect PR Pitch
By Beth Doane
Entrepreneur - February 16, 2017
Now that editors' email addresses are more accessible and PR firms are more aggressive with their pitching, to get an editor's attention, you need to impress them with “the perfect pitch.” Isaac and I use the following guidelines to create just that. However, don’t get discouraged if your pitches don’t get picked up immediately, because pitching is a process. It’s trial, error and a whole lot of work. Read on to see what elements go into a perfect pitch.
Go Stealth, Go Broad: Strategies For A Successful PR And Communications Campaign
By Ilissa Miller - CEO at iMiller Public Relations
Forbes - February 17, 2017
We ask ourselves, “How can we evolve our client communications programs as fast as today’s technology advancements?” The answer, very often, is not fast enough. However, by leveraging an arsenal of tactics across a wide array of public relations and communications expertise, we can think sideways and out-of-the-box for our clients to find a way to differentiate their services, tout innovation, and inspire a market.
5 PR lessons from ‘Arrested Development’
By Greysound Feurer
PR Daily - February 17, 2017
Organizations invest in public relations for a variety of reasons, including social communications, brand activation, media relations and issues management. When it comes to issues management, perhaps no family has to mitigate damage to its business reputation like the Bluths in “Arrested Development.” With the recent announcement that “Arrested Development” is returning for its fifth season, here are five lessons PR pros can learn from the hit show.
Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics
By Sean Czarnecki
PR Week - February 16, 2017
PR pros aren’t on the same wavelength with executives and clients when it comes to strategy and the metrics used to measure success, according to a study released Thursday by Denver-based agency 104 West. Forty-five percent of respondents said their biggest challenge in developing a successful campaign is that executives or clients have a different opinion about the strategy or success metrics of comms programs.
6 PR principles pros can't afford to forget
By Julia Sahin
PR Daily - February 17, 2017
Amid the tumultuous, unpredictable changes in the industry, the basics of what PR professionals aim to accomplish often get overlooked. When you feel stuck, stop and evaluate your progress: Think about what you're striving for. In the whirlwind of delivering results, some PR principles are often forgotten. Here are a few that can help you re-center your program.
10 ways to become a better communicator
By Jayson DeMers
Ragan - February 17, 2017
It doesn't matter who you are, where you work, what your goals are or what you've done up to this point. Universally, you have an inherent advantage if you are a better communicator. Whether you want to hold better conversations, become a stronger writer or improve your relationship with your boss, these tips can help.
New Roles For Michele Anderson And Jennifer Scott As Ogilvy Dissolves US PR Brand
By Arun Sudhaman
The Holmes Report - February 16, 2017
Ogilvy has shifted its US PR leaders into new roles as it dissolves the Ogilvy PR brand in the US, part of its wide-ranging effort to restructure the business around a single P&L. Michele Anderson, who was previously MD of Ogilvy PR Chicago, will now lead Ogilvy's influence and PR 'domain', while also serving as one of the agency's nine client group leads in the US.
Peter Prodromou Promoted To CEO Of Racepoint Global
The Holmes Report - February 16, 2017
Peter Prodromou has been elevated to CEO of Racepoint Global, after serving as president of the tech-focused firm since 2013. Prodromou will retain the president role, while Larry Weber, who founded the firm in 2004, assumes the titles of founder and chairman. Racepoint Global is a key component of Weber's W2 Group.
Winter Blues? Melt Them Away With 10 Inspiring Quotes From PR News’ Community [Infographic]
By Sophie Maerowitz
PR News - February 16, 2017
With several months left before the chill lifts for much of the country, it can be easy to slip into the winter blues during the work week. To ease your winter blues, we asked PR News' Twitter followers to share the mantras and inspirational quotes that help them stay motivated, even when they're buried in RFPs, pitches and more social media accounts than they can count.
Ogilvy ups Michele Anderson to leading role for US PR amid reorganization
By Diana Bradley
PR Week - February 16, 2017
As Ogilvy consolidates all of its agencies under one P&L, it named Michele Anderson, previously MD of Ogilvy Public Relations in Chicago, as influencer and PR domain lead in the U.S. Ogilvy PR global CEO Stuart Smith will serve in the role of global enterprise leader over the next 12 months, and take on "management and transformation" of Ogilvy’s West and Washington, DC, operations, the agency said Thursday.
20th Century Fox apologizes for fake news campaign
By Beki Winchel
Ragan - February 17, 2017
As communicators grapple with the epidemic of fake news and how it destroys credibility, one organization has accepted blame for its active participation. 20th Century Fox recently apologized for launching a campaign that used fake news to promote its psychological thriller, “A Cure for Wellness.”
One Thing You Wish You Knew When Starting Out in PR
By Erika Heald
Spin Sucks - February 17, 2017
Do you remember what it was like when you started your first professional communications job right out of college? Did you go from feeling totally ready to take on the world to not understanding how those four years of classes didn’t prepare you at all for the day-to-day realities of your job? I know that’s the case for many of us.What is one thing you wish you knew then?
7 Tips for Using Metrics to Improve PR Campaigns
By Mickie E Kennedy
Business 2 Community - February 17, 2017
Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to rely on somewhat mysterious reach and circulation numbers. Now anyone can improve their PR campaigns using a variety of easy to find and understand metrics.
How PR Tech Will Transform the PESO Model (& Your Life)
By Russ Somers - VP Marketing, TrendKite
MarTech Advisor - February 16, 2017
A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. But Russ Somers, VP Marketing, TrendKite highlights that as the biggest untapped opportunity, PR is about to be disrupted with the same data-driven mindset as the rest of marketing.
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