Check out your Daily PR Brief - February 21st, 2017
Good day! Here are some of today's top clips:
What PR Pros Can Learn From Successful Organic Growth (Adweek - February 21, 2017)
No place for "alt-facts" in ethical PR and communications (Alabama Media Group - February 20, 2017)
Use Hashtags to Master PR Messages (Meltwater Blog - February 19, 2017)
The challenge of holding PR to performance metrics (Digiday - February 21, 2017)
How to deliver PR measurement results to execs (Ragan - February 21, 2017)
David Brain Quits Edelman After 13 Years (The Holmes Report - February 20, 2017)
Cut it Out, Already: 4 Things PR Pros Need to Stop Doing Right Now (Bulldog Reporter - February 20, 2017)
How To Protect Your Social Brand In 2017 (Meltwater Blog - February 21, 2017)
Your Past Condemns You. Or Absolves You: Crisis Management (Edelman - February 20, 2017)
3 ways PR pros can climb to their dream career (Ragan - February 19, 2017)
5 Digital PR Tips to Boost Your Business (Business 2 Community - February 21, 2017)
Summary Section:
What PR Pros Can Learn From Successful Organic Growth
By Curtis Sparrer - Principal, Bospar
Adweek - February 21, 2017
Great PR can make or break a company’s chances of securing investors, communicating the right message and gaining visibility online and off. But every now and then, a company comes along that defies this convention and achieves the seemingly impossible: 100 percent organic growth without external investment or a whisper of PR. Gadget Flow is one such company. Let’s see what lessons we can extract from the epic unaided rise of this online product review site.
No place for "alt-facts" in ethical PR and communications
By Joy Carter - Communications Manager, American Cast Iron Pipe Company
Alabama Media Group - February 20, 2017
It's a weird time in the world. Sorting fact from fiction, and attempting to decipher, on a daily basis, the intent of this message or that one from government leaders, leaves most of us, I believe, with that look I often get from my dog - head cocked to one side, ears back and brow furled. We want to understand. We need to understand if we are to trust, support and follow - not blindly but with conviction.
Use Hashtags to Master PR Messages
By Johnny Vance
Meltwater Blog - February 19, 2017
Hashtags are fantastic for brands who want to expand their reach or solidify their community around an idea or event. Like everything else on social media, however, they require a more nuanced approach than you might expect from your microcontent. Let’s break down some of the key benefits hashtags bring to your online PR efforts.
The challenge of holding PR to performance metrics
By Yuyu Chen
Digiday - February 21, 2017
PR metrics are a big issue for the industry. While PR work is more reliable today it is still hard to put a dollar value on it.
How to deliver PR measurement results to execs
By Leta Soza - Director of PR Engineering, AirPR
Ragan - February 21, 2017
Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they're important and how you'll adjust your strategy based on those findings. Follow these three steps next time it's up to you to communicate value to decision makers.
David Brain Quits Edelman After 13 Years
By Arun Sudhaman
The Holmes Report - February 20, 2017
David Brain, one of the more high-profile architects of Edelman's expansion over the past decade into the world's biggest PR firm, is departing the agency. Brain, who has served as CEO of the firm's operations across Asia-Pacific, the Middle East and Africa (APACMEA) since 2012, steps down in May.
Cut it Out, Already: 4 Things PR Pros Need to Stop Doing Right Now
By Ed James, President, Anthemic Agency PR
Bulldog Reporter - February 20, 2017
While we’re all aware of basics like extremely poor writing or pitching without researching media outlets or beats, there are a few other things that particularly get under my skin. They are the first things I address when working with someone new to the business or someone who has actually been taught these bad habits. Here are a few of my industry pet peeves.
How To Protect Your Social Brand In 2017
By Joanna Belbey
Meltwater Blog - February 21, 2017
Social media is increasingly how we receive news and communicate with each other. That's why you need to protect your social brand with an agility that matches the pace of social media. The best way to protect your social brand is to be prepared for possible crises before they hit.
Your Past Condemns You. Or Absolves You: Crisis Management
By Cristina Schachtitz - Corporate Engagement Lead, Edelman Significa
Edelman - February 20, 2017
Managing communications during a crisis situation for and with well-prepared companies is much easier and less stressful, yields better results, and achieves goals faster and more effectively. Working with a trained team, in which each member understands his or her role, recognizes the importance of deadlines, and respects communication as one of the most strategic tools in critical situations are the best ways to maneuver out of turbulent situations or for the impact to be minimized in the way we desire.
3 ways PR pros can climb to their dream career
By Nicole Rodrigues
Ragan - February 19, 2017
Entrepreneurs and other high-octane professionals average closer to 70- to 80-hour workweeks and rarely take a vacation without checking in at least every few hours. With so much of your life spent on the job, it is crucial that you find fulfillment in your work—and accelerate your career. To work your way into the role of your dreams, try practicing three simple steps.
5 Digital PR Tips to Boost Your Business
By Sally Falkow
Business 2 Community - February 21, 2017
Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away.
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