Here's your Daily PR Brief - February 22nd, 2017

Feb 22, 2017

Good day! Here are some of today's top clips:

Summary Section:

James Bond's public speaking lessons
By Nick Morgan
PR Daily - February 22, 2017
A prodigious tally of explosions, an innumerable body count, and a huge, huge pile of wrecked machinery, including an astonishing number of expensive BMWs, Audis and of course Aston Martins. All good fun. But what, if anything, did I learn about public speaking while watching Bond save the world, drink his martinis (shaken, not stirred), and finish off so many mad evil geniuses? I learned three things that speakers can put to work immediately, upping their game, perhaps even lifting it to Bondian levels.

How to practice media relations in a heavily political environment
By Lisa Arledge Powell - President of MediaSource
Ragan - February 22, 2017
There's a lot for journalists to cover these days—in Washington and beyond—but PR pros can still engage with writers, editors and producers to cultivate alliances and land coverage. With political coverage dominating the headlines, PR pros must recalibrate their media relations efforts to keep their clients' brands part of the national conversation.

Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One—or Pointing a New One Out
By Steve Beale
Bulldog Reporter - February 22, 2017
Journalists like to write about trends, and tying a PR pitch to a trend—or better yet, bringing a trend to a reporter’s attention—can be an effective way to get attention for your client or organization. But several caveats apply. Obviously, the trend you’re describing should be relevant to the journalist’s beat. You should have evidence demonstrating that it’s a legitimate trend worthy of coverage. But the real trick is identifying the trend before it’s old news. This means learning to think about trends in the same way that journalists do.

Kenya Tourism Board Issues Online Marketing RFP
By Richard D. Pace
Everything PR - February 22, 2017
The Kenya Tourism Board intends to roll out a global online marketing campaign. To create a rich, impactful and memorable digital experience, content marketing will play a leading role for the successful implementation of this campaign across various digital environments.

10 tenets of outstanding PR strategies
By Craig Cincotta
PR Daily - February 22, 2017
Principles are important because they give you a filter for making decisions and protect the behaviors you need to embrace to ensure your plan is effective. When you start to drift from your principles, it’s time to take stock of the current situation and think about what needs to change to keep you on track. Where do you start? Here are 10 public relations principles every PR practitioner should consider as they go through the process of assembling an effective plan.

How To Use Integrated Media And Why it Makes Sense
By Heather Kelly - CEO of SSPR
PR News - February 22, 2017
You can use PR for earned media, digital marketing or advertising for paid media, or content marketing for owned media. But mixing them? Blasphemy. In reality, separation of media is an illusion. Earned, paid and owned are not types of media but rather are distribution methods. Nothing is preventing you from blending them. When you combine spaghetti, meatballs, and red sauce, the sum is greater than its parts. The same goes for media. When you earn, pay for and own the same content, you get integrated media.

PR Best Practices: 5 Ways to Communicate Smarter in 2017
By Mark Simon - Managing Director of North American and Toluna Digital, Toluna
Bulldog Reporter - February 22, 2017
PR professionals are continually tasked with creating dynamic and creative strategies to engage with their target audiences in rapidly changing environments. To address this challenge, PR professionals ought to take a page out of the marketer’s playbook and pull in current consumer data and insights into their communications programs.

Public Relations for Small Business: What You Need to Know
By Danielle Winski
Business 2 Community - February 22, 2017
Have you found your business suddenly picking up and reaching new heights? Do you have bloggers, reporters and journalists knocking down your door to get their hands on your product to share with their audience? Maybe you have an amazing item but you don’t know how to get it the attention it deserves. These are all scenarios where it pays to hire a professional publicist or public relations firm to handle the delicate media balance on your behalf. So how do you find a great PR agency that fits the needs of your business?

A Bill of Rights for PR Firms
By Matthew Schwartz
Gould+Partners - February 21, 2017
Overservicing among PR firms doesn’t simply mean working for nothing. It’s a lot more costly. That’s because when your firm starts to expand client services—without being adequately compensated—it has a negative effect on the rest of the operation. Indeed, the repercussions for overservicing can make a bad situation considerably worse. Perhaps more so any other ...read more

The Necessity of Sports PR So Athletes Can Soar
By Aaron Sarno
Everything PR - February 22, 2017
When they make it onto a college or pro team, it’s time to really hone their skills outside the game. Sometimes a team’s PR people can work with them when they are in the early stages of their career, or if they are in the first round of a draft pick, they may already have a separate firm willing to work with them. How Can a PR Agency Help in the Early Days?

C+A Global Selects Resound Marketing as PR Agency of Record
Bulldog Reporter - February 21, 2017
Resound Marketing announced it was selected as the public relations agency of record for C+A Global, manufacturer, distributor, and licensee of a wide array of popular consumer products, including the iconic Polaroid, SkyMall, Stanley, and Gold’s Gym brands.

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Here's your Daily PR Brief - February 22nd, 2017

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