Read today's Daily PR Brief! - February 23rd, 2017

Feb 23, 2017

Good day! Here are some of today's top clips:

Summary Section:

How to conquer the winter 'blahs' threatening your PR efforts
By Michelle Garrett
PR Daily - February 23, 2017
Winter can be a time when we get stuck in a rut. Yes, the days are getting longer, and a few signs of spring are in the air, yet it’s still cold and gray in many parts of the country. As we try to keep ourselves motivated amidst the lack of sunlight and freezing cold temperatures, what becomes of our PR initiatives? Are they stuck in the deep freeze, too? If so, what can you do to pull your PR out of the winter blah syndrome? Here are some ideas.

Three Ways to Make the Most of Your PR Budget for Emerging Brands
By Katy Green
SHIFT Communications - February 23, 2017
Maximizing a modest budget is commonplace for startups. That’s especially true when it comes to PR. Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Here are three keys for startups to consider as they begin their PR initiative.

9 PR lessons from ‘Best Picture’ Oscar nominees
By Dee Donavanik
PR Daily - February 23, 2017
The nine films nominated for best picture at this year’s Academy Awards differ in genres and plots, but all share one important element: They all tell great stories. As PR pros, that’s also one of the most important aspects of our job. We help clients determine their message, decide which audiences we want to affect, use the appropriate channels and find the most effective ways to tell captivating stories. Though we might not be able to directly relate to Ryan Gosling’s experience as a struggling jazz pianist or Dev Patel’s quest to find his lost family, here are lessons from their characters’ journeys that we can apply to our own role as professional storytellers.

How All For One Media Is Building A Powerful 'PR Pull' Campaign
By Cheryl Conner
Forbes - February 22, 2017
While there’s obvious utility in streamlining a marketing strategy, most PR professionals will tell you that by automating your media outreach, you’ll lose the personalization that’s imperative to success. Entrepreneurs generally understand the "push" aspects of public relations. But here's how to develop an effective "pull" strategy as well.

DINOSAUR FEET AND SALVADOR DALI: Inside the incredible, art-filled office of London PR firm Freuds
By Rob Price
Business Insider - February 23, 2017
When most people say they work in a cool office, it means dress-down Fridays and a ping-pong table. If you're really lucky, you might even have a slide. But Freuds, a London public relations firm, takes it to a whole new level. Original works from Banksy, corridors full of Damien Hirst pieces, vintage furniture and even multiple dinosaur feet — it has to be seen to be believed. Earlier this month, Business Insider UK took a tour of Freuds' office at the invitation of Brew PR, a PR firm acquired by Freuds in January 2016 — and took photos of the whole thing.

Page Center Calls for PR/Press Cooperation - Thu., Feb. 23, 2017
By Jack O'Dwyer
O'Dwyer's - February 23, 2017
Alarmed by the acrimony between the Trump Administration and the press, including Trump’s remark that the press is the “enemy of the American people,” speakers at the Arthur W. Page Center dinner last night called for PR people to enter the fray. Dick Martin, former AT&T exec VP/PR, one of three honorees, urged the PR industry to create a PR counterpart to the Ad Council that has created public interest campaigns for 75 years.

8 questions you always wished you could ask journalists
By Russell Working
Ragan - February 22, 2017
It can be maddening to pitch a fantastic story—one that you know is perfect for a publication—only to have journalists ignore you. You're left to guess what the problem was. Wasn't the pitch detailed enough? Was your email too long? Should you have tweeted that producer instead, or tried a phone call? Gather around as Gregory Galant, co-founder and chief executive of the digital PR and journalism site Muck Rack, expounds on the behavior of the bewildering creature known as the American journalist.

Fashion PR: Thanks to Top-Shelf Customer Service, Nordstrom Is the Nation’s Favorite Fashion Retailer
Bulldog Reporter - February 23, 2017
According to new research from location-level measurement firm Market Force Information, retail giant Nordstrom didn’t need the recent customer-engagement and stock bump it recently received in the wake of the Ivanka Trump product-line controversy to hold onto shoppers’ loyalty—for the fifth year in a row, Nordstrom ranked as the nation’s favorite fashion retailer in Market Force’s annual retail industry study, which polled over 10,000 consumers (The survey took place in December, before the Ivanka incident).

'CSR is not PR, you do good because you want to do good'
By Paramita Chatterjee
Forbes India - February 23, 2017
“CSR is not PR,” says Gaurav Dwivedi, CEO at MyGov, the government’s innovative citizen engagement platform, at the CSR Leadership Conference organised by Nasscom supported by Forbes India and CNBC TV18 in Delhi. One of the common mistakes that companies make is to undertake certain activities for mileage, even if those are far off from their areas of expertise.

How to Leverage Your HARO Earned Media Placements
Cision - February 22, 2017
You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Now what? Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. You want to reach new audiences through the publication, but be sure you don’t neglect your existing audiences in the process!

Five Reasons Communicators are Frustrated and Lonely
By Gini Dietrich
Spin Sucks - February 23, 2017
The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. It happens all of the time and that’s because communicators tend to work in silos. It turns out the CEO isn’t the only lonely one in the business. The job of communications is pretty lonely, too.

Four Things Every Nonprofit Public Relations Professional Should Know
By Robert Wynne
TrendKite - February 23, 2017
There’s good news if you work for a nonprofit institution such as a foundation, university, society or group dedicated to promoting a social cause or mission. Reporters usually like you. They want your opinions, news and research. In an age when other institutions are under attack, most journalists regard experts at most nonprofits with respect.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Read today's Daily PR Brief! - February 23rd, 2017

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