Check out today's Daily PR Brief! - February 24th, 2017
Good day! Here are some of today's top clips:
Build Yourself A Powerhouse Personal Brand (Forbes - February 24, 2017)
Why is Reputation Important? (Meltwater Blog - February 24, 2017)
The Art Of The PR Pivot: Fitness Titan Kathy Smith (Medium - February 24, 2017)
The Vestigial Organs of Traditional PR (Spin Sucks - February 23, 2017)
Why Agencies Are More Relevant, And Irrelevant, Than Ever Before (Forbes - February 24, 2017)
3 ways PR pros can make a splash (PR Daily - February 24, 2017)
How to practice media relations in a heavily political environment (PR Daily - February 24, 2017)
Edelman Names Natalie Kerris To Lead Global Tech Practice (The Holmes Report - February 23, 2017)
Your Organization’s Under Attack? Respond Fast! Wait…Don’t Respond (PR News - February 23, 2017)
Who socialises business strategy – PR or marketing? (Influence Magazine - Chartered Institute of Public Relations - February 24, 2017)
Trust in the Socialized Age - Edelman (Edelman - February 23, 2017)
Getting PR Right in the Age of Social Media (Business 2 Community - February 23, 2017)
Summary Section:
Build Yourself A Powerhouse Personal Brand
By Katie Jansen - CMO at AppLovin
Forbes - February 24, 2017
Given the popularity of social sites, networking platforms, bloggers, online publications and the ease of a quick Google search, a personal brand can be more powerful today than ever before. Anyone with internet access can easily get a sense of your brand by scoping out your online presence. This begs the question: What would that look like to a potential employer, investor or client? If you don't spend time curating your personal brand, you risk letting others define it for you.
Why is Reputation Important?
By Kent Campbell
Meltwater Blog - February 24, 2017
Crafting a positive reputation is different than simply leaving it up to the opinions of others. For an individual, developing self-esteem is an essential milestone for sanity and survival. It’s self-esteem that protects you when a stranger treats you like you’re stupid because you have tattoos, or as a criminal because of your skin color or because your religion has a bad reputation in some circles. You can’t control the biases of other people, but you can nudge positive or negative sentiment to a greater or lesser degree.
The Art Of The PR Pivot: Fitness Titan Kathy Smith
By Cheryl Snapp Conner
Medium - February 24, 2017
Here’s a PR challenge that applies to serial entrepreneurs and every executive with a high-level brand: How do you stay relevant through the changing phases of industry and decades of time? This is the discussion I had with Kathy Smith, the iconic fitness expert whose entrepreneurial career has changed shape more times than the fitness industry has changed fads.
The Vestigial Organs of Traditional PR
By Charles Arment
Spin Sucks - February 23, 2017
Traditional PR had some practices which may strike one as a bit weird in hindsight. However, the means and goals of PR remain the same as they have always been. Traditional and digital PR still have two quintessential things in common. Success in both eras depend upon the quality of relationships one creates.
Why Agencies Are More Relevant, And Irrelevant, Than Ever Before
By Jonathan David Lewis - Partner and Strategy Director at McKee Wallwork + Co.
Forbes - February 24, 2017
The world is moving so fast, disruption is occurring so frequently, and clarity and simplicity are so scarce that clients are feeling the pressure to bring agencies “into their living room” and be just as innovative, creative and flexible as their advertising colleagues of the last 50 years. The market isn’t moving away from advertising agencies; the market is moving toward them.
3 ways PR pros can make a splash
By Jenna Cyprus
PR Daily - February 24, 2017
In the world of PR, it often seems as if the rich keep on getting richer. After all, it’s relatively easy for a major brand with strong connections to get a feature piece in an industry magazine or set up an interview with a well-known blogger or journalist. Then there’s your brand. You know your quality is just as good, but you don’t have the brand equity and recognition that your competitors do. How can you possibly compete without catching a major break?
How to practice media relations in a heavily political environment
By Lisa Arledge Powell - President of MediaSource
PR Daily - February 24, 2017
With political coverage dominating the headlines, PR pros must recalibrate their media relations efforts to keep their clients' brands part of the national conversation. The journalists we met with work in a range of media outlets, from television networks to national newspapers to education and health care trade publications.There's a lot for journalists to cover these days—in Washington and beyond—but PR pros can still engage with writers, editors and producers to cultivate alliances and land coverage.
Edelman Names Natalie Kerris To Lead Global Tech Practice
By Arun Sudhaman
The Holmes Report - February 23, 2017
Edelman has concluded its lengthy search for a global technology chair, hiring former Apple communications chief Natalie Kerris to take on a role that had lain vacant for almost a year. Kerris takes charge of a pivotal practice that numbers more than 700 executives across the globe, reporting to global sectors head Kym White.
Your Organization’s Under Attack? Respond Fast! Wait…Don’t Respond
By Steve Goldstein
PR News - February 23, 2017
If you have no crisis plan in place you might as well flip a coin when deciding whether or not to engage with critics online. Sadly, having no crisis communications plan in place is shockingly common. Nearly half of communicators who participated in a 2016 PR News/Nasdaq Corporate Solutions survey said their organization either has no crisis communications plan or they weren’t sure if they had one.
Who socialises business strategy – PR or marketing?
By Rob Smith
Influence Magazine - Chartered Institute of Public Relations - February 24, 2017
To many, the reputational importance of publicly speaking to anyone and everyone on social media means that public relations is best placed to devise an organisation’s social media policy. Therefore, when social media strategist and consultant, Matt Jackson, tweeted that it was a marketers job to socialise business strategy it raised a few PR eyebrows.
Trust in the Socialized Age - Edelman
By Gavin Coombes - Managing Director, Asia Pacific, Edelman Digital
Edelman - February 23, 2017
When Tim Berners-Lee conceived the World Wide Web, he envisioned something that would not only make it easier for citizens of different countries to communicate with one another but also a technological means of increasing understanding and empathy among different people. When looking back on 2016, “empathy” would likely not be the first word that comes to mind.Trust in the socialized age - we have found ourselves in the paradoxical circumstance of more information arguably leading to less understanding.
Getting PR Right in the Age of Social Media
By Rick Enrico - CEO and Founder of SlideGenius, Inc.
Business 2 Community - February 23, 2017
Social media has undoubtedly revolutionized corporate communications. In the case of PR, what was once a monologue is now a meaningful discourse that solicits the participation of brands and customers alike. This transformation can be attributed to the world’s progression towards technological advancement.
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