Check out today's Daily PR Brief! - February 27th, 2017

Feb 27, 2017

Good day! Here are some of today's top clips:

Summary Section:

Putting PR on the Table for Minority Students
Public Relations Society of America - February 27, 2017
PR is a great career field. Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As great as the profession is though, there’s no secret about the lack of diversity. Part of the solution is getting minority college students to consider PR as a career. As the Diversity Chair and Co-Chair for the PRSA Dallas chapter, Cambria Jones and Thomas Bennett will share about their journeys into PR, the importance of mentoring college students, and highlight some influential PR pioneers in honor of Black History Month.

So what is 'Digital PR' anyway?
By Emma Carney - Senior SEO manager at Harvest Digital
The Drum - February 27, 2017
Digital PR. It’s one of those phrases that has been buzzing around the industry for some time and if you are unsure what this is exactly, then let me assure you, you're not alone.

LinkedIn Changes That You Need To Know About This Year
By Lisa Montenegro - Founder and Oresident at Digital Marketing Experts
Forbes - February 27, 2017
When improving your digital brand, updating your LinkedIn profile can be the first step in optimizing your online presence. From branding to optimizing for Google to utilizing for social selling and ultimately creating your profile online, I highly recommend to all of my clients that we work first on their LinkedIn profile before doing any other online strategy. To help you make the most of LinkedIn, I’ve put together a guide of all you need to know to become a LinkedIn pro this year.

Academy—and others—scramble after Best Picture Oscar mishap
By Beki Winchel
PR Daily - February 27, 2017
Actors Faye Dunaway and Warren Beatty mistakenly announced ‘La La Land’ as the winner of the evening, instead of the rightful victor, ‘Moonlight.’ Social media users ridiculed the debacle.

How to garner top-tier coverage without pitching those outlets directly
By Andrew M. Davis
Ragan - February 27, 2017
There's a back door for landing your stories in major publications like The New York Times or on shows like 'Today.' It just entails a little work to get upstream. Here's what you should know.

3 ways PR pros can make a splash
By Jenna Cyprus
Ragan - February 27, 2017
Though making connections is an integral part of a successful career in PR, it’s also about subject expertise—and how communicators can showcase their skills. You know your quality is just as good, but you don’t have the brand equity and recognition that your competitors do. How can you possibly compete without catching a major break? Try these steps.

How to Build Global Visibility for Your Brand
By Sandra Coyle
PR News - February 26, 2017
PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart from – competitors. This is becoming true for non-profits competing for donor dollars and has been a constant for the private sector. In this article you will find steps for building and increasing global earned media visibility for your brand.

The new rules of attraction – PR and nudge theory
By John Higginson and Gabrielle Lane
Influence Magazine - Chartered Institute of Public Relations - February 27, 2017
Small tweaks to messages can trigger significant behavioural changes. That’s the principle behind ‘nudge’ thinking. Now data processing is enabling mass personalisation on an even larger scale. In the future, PR professionals could be running communications campaigns that deliver personalised messages, taking into account individual interests, personality traits, the most receptive time for delivery, and mood. That’s if we haven’t been replaced by robots.

Why I’ve decided to break one of my golden social media rules
By Arik Hanson
Communications Conversations by Arik Hanson - February 27, 2017
When it comes to personal and professional social media use (and those are the same for me), up until about two weeks ago, I had to big rules. #1: Never discuss religion. #2: Never discuss politics. I just started thinking a bit more about my current policy. Why was I so stringent on not talking about politics publicly? Would that really drive a client away? Would it really offend someone to not work with me, if I presented my arguments and opinion in a rationale manner? I kept coming back to one answer: Not really. So, why not talk about it? Why not share my opinion from time to time? Why not comment in spots where I would have never commented before? I decided to wade into the murky and dangerous political waters online.

Four Client Communication Rules that Will Grow Your Business
By Laura Petrolino, Director of Operations at Arment Dietrich
Spin Sucks - February 27, 2017
We are in the business of communications, but time and time again I hear stories of client communication gone wrong. To be successful as a PR pro, it’s not enough to just be able to get in front of and speak effectively to your client’s target consumer. Client communication is the most important communication strategies we develop as PR pros. Follow these four rules to make sure you're on the right track.

11 common email blunders that everyone should avoid
By Daphne Gray-Grant
Ragan - February 27, 2017
How many emails do you produce each day? How many of them are polite, effective and easy to read? Gone are the days of people perking up at the cheery ‘You’ve got mail!’ alert. Still, electronic missives are vital for conveying crucial information. Here are the pitfalls to sidestep.

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Daily PR Brief

Check out today's Daily PR Brief! - February 27th, 2017

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