Check out today's Daily PR Brief! - February 28th, 2017

Feb 28, 2017

Good day! Here are today's top clips:

Summary Section:

Communicators, what's your superpower?
By Beth Nyland, Founder of Spencer Grace
Ragan - February 28, 2017
As a person who writes at work, what are your opportunities, and what are your strengths? Are you a grammar goddess, a word wizard, a syntax specialist, a phrasing phenom? Acknowledge your shortcomings, sure, but celebrate and share your strengths.

Everything PR Pros Need to Know About Influencer Marketing Part I
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire
BusinessWire - February 28, 2017
There are about 1,209,803,094,832 articles on the web today related to influencer marketing and how it will revolutionize PR and marketing in 2017. Knowing how important it is for an organization to activate key audiences, we at Business Wire wanted to provide a closer look at influencer marketing, why it is so important and how it works.

How Can PR Help to Restore Public Trust in Media? Here’s Three Tips
Bulldog Reporter - February 28, 2017
According to a late 2016 Gallup poll, only 32% of respondents had “a great deal or fair amount of trust in the media.” This statistic is unsurprising, given the rise of “fake news” permeating today’s headlines and social media feeds. For communications professionals, the fact that consumers are becoming more splintered and confused about which sources to trust is concerning. As the media is a main lifeline of our work, what can publicists do to thrive in the changing landscape?

F1 hires first global comms head to drive sport's reputation post-Ecclestone
By Sam Burne James
PR Week - February 28, 2017
Norman Howell has taken the role of director of global communications at Formula 1, a new post created in the shake-up of the organisation after its acquisition by Liberty Media. Howell has spent more than 30 years working in internal sports PR and media, having spent the past two years as head of digital for F1.

How to garner top-tier coverage without pitching those outlets directly
By Andrew Davis
PR Daily - February 28, 2017
There's a back door for landing your stories in major publications like The New York Times or on shows like 'Today.' It just entails a little work to get upstream. Here's what you should know.

Is the PR procurement process fit for purpose?
By Lindsey Collumbell
Influence Magazine - Chartered Institute of Public Relations - February 28, 2017
I have recently been involved in the procurement process for a membership organisation wanting to find a new PR provider. I found the procurement process a real eye-opener and it has made me think about how organisations go about choosing PR support and wondering if there can / should be guidance to ensure both sides – supplier and client – get the most out of the process.

Where Earned Media Belongs in the Content Marketing Mix
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 28, 2017
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for your content efforts and improving your SEO.

4 self-defeating mindsets for PR pros
By Jo Detavernier
PR Daily - February 28, 2017
Industry practitioners don’t need hours on the analyst’s couch to realize that some prevalent ways of thinking undermine their self-worth and hence their perceived value to clients. Here are four mindsets that PR professionals embrace in perpetuating this self-defeating cycle—along with alternatives that can position them instead as the valuable experts they are.

Who has time to read blogs anyway?
By Julie Miller
Axia Public Relations - February 28, 2017
If you’re questioning who has time to read blogs, consider the power of SEO and people who are searching for content from trusted experts. When thinking about all of the steps needed for great blog content, it may be tempting to put your blog on the back burner. After all, your prospective readers are likely as busy as you are. So if you’re questioning who has time to read blogs, consider the power of SEO and people who are searching for content from trusted experts.

Unilever deal highlights conflict risk for financial PR [subscription]
By David Bond
Financial Times - February 24, 2017
An email exchange between WPP's Sir Martin Sorrell and Unilever's Paul Polman led to the removal of PR agency Finsbury from Kraft-Unilever deal talks. The episode highlighted the challenges PR agencies face when they are owned by multinational holding companies with such diverse interests from advertising to strategic consultancy.

3 reasons why clients fire their Public Relations agency
By Darren Gilbert
Media Update - February 28, 2017
A good client-PR agency relationship relies on a number of different working parts. Trust, honesty and respect are just a few of the key elements. Without these, the relationship stands a chance of collapsing. The result is that the two will part ways, either because the client has fired their PR agency or vice versa.

###

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Check out today's Daily PR Brief! - February 28th, 2017

Discussion about this post