Check out today's Daily PR Brief! - March 1st, 2017
Happy Wednesday! Here are some of today's top clips:
Inspiring Action Through Communications (O'Dwyer's - March 1, 2017)
Seven Reasons PR Matters More Than Ever (Institute for Public Relations - February 28, 2017)
4 self-defeating mindsets for PR pros (Ragan - February 28, 2017)
10 things comms newbies should do their first week on the job (Ragan - March 1, 2017)
GE hires Obama crisis handler and economics specialist Jen Friedman (PR Week - March 1, 2017)
PwC’s Oscar PR Nightmare: Despite “EnvelopeGate’s” Bright Spotlight, Firm Should Escape with Reputation Intact (Bulldog Reporter - February 28, 2017)
Your PR SEO Super Powers (Meltwater Blog - March 1, 2017)
How to Turn Bad Publicity into Good Publicity (Business 2 Community - February 28, 2017)
Invest in Your Professional Development or Lose Your Job (Deirdre Breakenridge - PR Expanded - February 27, 2017)
LA 2024 appoint global communications firm with successful bid record (Inside the Games - March 1, 2017)
Nevada Looking For PR Firm To Increase Canadian Tourism (Everything PR - March 1, 2017)
Summary Section:
Inspiring Action Through Communications
By David Wendland - Vice President at Finn Partners.
O'Dwyer's - March 1, 2017
In thinking about our ability to connect and resonate with our audiences, what separates winners from losers? In short, it’s a tale of two roads that head in completely opposite directions. First, prominent researchers such as Simon Sinek have found that communications is ineffective when it’s used in an outside-in approach. Allow me to explain.
Seven Reasons PR Matters More Than Ever
By Jacqueline F. Strayer
Institute for Public Relations - February 28, 2017
Never before have I felt that the profession of public relations is under siege as it is now. In reflection, there are a number of truths that I hold up as reasons to believe this profession is one worth pursuing. Lately it may not feel that way, but it is. And so I write this for the students I have had, do have and will have in the classroom who I hope will achieve great things in their careers and not be daunted by what they are witnessing currently in contemporary society.
4 self-defeating mindsets for PR pros
By Jo Detavernier
Ragan - February 28, 2017
Industry practitioners don’t need hours on the analyst’s couch to realize that some prevalent ways of thinking undermine their self-worth and hence their perceived value to clients. Here are four mindsets that PR professionals embrace in perpetuating this self-defeating cycle—along with alternatives that can position them instead as the valuable experts they are.
10 things comms newbies should do their first week on the job
By Annabel Paton
Ragan - March 1, 2017
Starting a career is scary, exciting and unfamiliar. You may have come straight out of college, decided on a career change or just landed your first real job. In any case, the first week in a new job can be extremely challenging. I would recommend a few small tasks for marketing newbies. They won't turn you into a marketing genius overnight, but they might just impress your colleagues and help you to settle into the company and your new role.
GE hires Obama crisis handler and economics specialist Jen Friedman
By Sean Czarnecki
PR Week - March 1, 2017
GE has hired Obama White House alum Jen Friedman as senior director of corporate reputation. Based in New York City, Friedman will report to CCO Deirdre Latour, who has been in the top comms role since April 2015. Friedman starts in her role March 1.
PwC’s Oscar PR Nightmare: Despite “EnvelopeGate’s” Bright Spotlight, Firm Should Escape with Reputation Intact
Bulldog Reporter - February 28, 2017
Despite a high-profile flub of epic proportions at last weekend’s Academy Awards gala, it looks like accounting giant PwC will survive a massive public relations nightmare and restore its reputation and brand loyalty over time—as long as the firm displays genuine transparency, apologizes profusely (which it has begun to do) and makes sure it never happens again.
Your PR SEO Super Powers
By Michelle Garrett, PR consultant and writer at Garrett Public Relations
Meltwater Blog - March 1, 2017
While search engine optimization (SEO) and PR have been buddies for a while now, they been so reliant on each other. Now PR SEO is more important than ever. Why is this the case? Search seems to be a moving target. However, we know that Google rewards quality links. Well-written content and proactive outreach are a crucial part of SEO success. No one is better versed in these areas than PR pros.
How to Turn Bad Publicity into Good Publicity
By Angela Hausman
Business 2 Community - February 28, 2017
It’s often said that there’s no such thing as bad publicity. They may be saying terrible things about you, but at least your name is on everyone’s mind. The truth is that bad publicity can ruin your reputation if you don’t get it under control. In the following article, you’ll find some common publicity issues businesses deal with, and ways of handling them that can not only minimize bad publicity but make it work to your advantage.
Invest in Your Professional Development or Lose Your Job
By Corina Manea
Deirdre Breakenridge - PR Expanded - February 27, 2017
Look around, really look around you: Artificial Intelligence is gaining ground. Chat bots replace many parts of customer service. Your executives want to see your work brings business results, not AVEs or impressions. Should I continue? Continuous learning is a must for any PR professional, no matter how much experience you have.
LA 2024 appoint global communications firm with successful bid record
By Max Winters
Inside the Games - March 1, 2017
Weber Shandwick has been chosen by the Los Angeles 2024 Olympic and Paralympic Bid Committee to provide communications support in international markets. The global communications and engagement firm has more than 20 years of experience supporting Olympic bids and host cities, including the winning efforts of Sochi 2014, Tokyo 2020 and Beijing 2022.
Nevada Looking For PR Firm To Increase Canadian Tourism
By Richard D. Pace
Everything PR - March 1, 2017
The Nevada Department of Tourism and Cultural Affairs is seeking a PR Agency to raise awareness of the State as a premier leisure and cultural tourism destination. The Division of Tourism serves as the State’s consumer-focused travel marketing organization to promote statewide visitation, resulting in an increase in revenue for Nevada’s communities.
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