Check out today's Daily PR Brief! - March 2nd, 2017
Hello! Here are some of today's top clips:
Perfect Pitch: 6 Tips for Enhancing Blog Pitches from a Blogging PR Pro (Bulldog Reporter - March 2, 2017)
How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career (SHIFT Communications - March 2, 2017)
PR has a diversity and inclusion perception and reality gap (Influence Magazine - Chartered Institute of Public Relations - March 2, 2017)
The 5 skills you need to take your PR career to the next level (Ragan - March 1, 2017)
Omnicom Merges FleishmanHillard, Ketchum & Porter Novelli In Four Euro Markets (The Holmes Report - March 2, 2017)
Get an 80% Response Rate from Your Media Relations Efforts (Spin Sucks - March 2, 2017)
PR pros’ role in the fake news epidemic (PR Daily - March 2, 2017)
PR Lessons Learned from the 2017 Academy Awards (Business 2 Community - March 1, 2017)
Using Consumer Reviews & Influencer Marketing to Boost PR (Everything PR - March 2, 2017)
PR Insight: Make This Year a Success (CUES.org - March 1, 2017)
Summary Section:
Perfect Pitch: 6 Tips for Enhancing Blog Pitches from a Blogging PR Pro
By Becky Olson
Bulldog Reporter - March 2, 2017
I’ll never forget the feeling I had when I received my first pitches from PR pros – “I’ve finally made it!” At first, I was excited about any and all inquiries because I was looking to establish myself as a topic expert and increase my exposure. Maybe if I partnered with one brand, others would take notice. But, the longer the blogs were live, the more frequent and inappropriate the pitches became. Here, I share my top six tips to help you increase your success rate and forge mutually beneficial partnerships with bloggers.
How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career
By Katrina Stern
SHIFT Communications - March 2, 2017
Sports is a place of learning. All of these intricate details of being a sports fan can seep into tactics for growing and strengthening your PR career.
PR has a diversity and inclusion perception and reality gap
By Catherine Grinyer
Influence Magazine - Chartered Institute of Public Relations - March 2, 2017
We need to follow the example set by other professions such as the legal profession and openly benchmark our diversity and inclusion data. To become more diverse and inclusive, which the overwhelming majority of us believe results in better campaigns, we first must understand that we aren’t. The perception is that diversity and inclusion are important to our profession. The reality is we still have a way to go to achieve it.
The 5 skills you need to take your PR career to the next level
By Mandy Schluensen
Ragan - March 1, 2017
As a strong generalist you likely already have some of the qualities you need to specialize. If you are goal- and detail-oriented, creative, show confidence, excel at being self-directed and are eager to learn new things, you have a good foundation for increasing your skills. Your eagerness to learn and your drive to succeed will assist you as you start down this new path. Check out these five specialist trends in PR to gain new skills and boost your career to the next level:
Omnicom Merges FleishmanHillard, Ketchum & Porter Novelli In Four Euro Markets
By Arun Sudhaman
The Holmes Report - March 2, 2017
Omnicom is merging its three global PR networks — FleishmanHillard, Ketchum and Porter Novelli — in four European countries, as the holding group attempts to build stronger combined operations in specific markets.
Get an 80% Response Rate from Your Media Relations Efforts
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 2, 2017
Media relations is becoming increasingly difficult because of all the crap out there. But there is one thing that will get you an 80% response rate.
PR pros’ role in the fake news epidemic
By Dan Guttridge
PR Daily - March 2, 2017
Are you OK with clickbait headlines and subjective reporting, as long as you’ve gotten the media coverage you covet? Here’s why such attitudes have perpetuated the problem, one pro argues.
PR Lessons Learned from the 2017 Academy Awards
By Robin Rectenwald
Business 2 Community - March 1, 2017
While most of us hope that our companies will someday receive as much media attention as the Academy Awards, this year’s Oscars exemplified important PR reminders that we should all consider when we’re in the spotlight – even for the wrong reasons.
Using Consumer Reviews & Influencer Marketing to Boost PR
By Aaron Sarno
Everything PR - March 2, 2017
Influencer marketing is growing in the world of Public Relations these days, and it should be since many studies have shown that consumers prefer getting information about products from other consumers rather than through ads.
PR Insight: Make This Year a Success
By Catherine Laws, Executive Vice President at William Mills Agency,
CUES.org - March 1, 2017
We often make resolutions—whether they are business or personal goals—without really taking the time to look at how we got to where we are. Then, unfortunately, those resolutions fall by the wayside. The first step to making 2017 a success is devoting time to reflect upon and appreciate everything you have accomplished—what has worked and what needs improvement—even if only incrementally.
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