Check out today's Daily PR Brief! - March 3rd, 2017
Happy Friday! Here are some of today's top clips:
Presentation foul-up? Try these methods to recover (Ragan - March 3, 2017)
Five Metrics That Prove Social Media Is Working For Your Business (Forbes - March 3, 2017)
Why it Pays to Invest in Quality PR Content (Spin Sucks - March 2, 2017)
Crafting a Clear Message is Key (March Communications - March 3, 2017)
US travel body Brand USA puts $1m UK PR remit out to tender (PR Week - March 3, 2017)
Harry Potter, yoga and beer: A magical PR and marketing spell (PR Daily - March 3, 2017)
Infographic: How to handle—and avoid becoming—a grammar troll (Ragan - March 3, 2017) [Infographic]
Culture Challenge Threatens Omnicom's Bold European PR Gambit (The Holmes Report - March 3, 2017)
6 Do’s and Don’ts When Pitching via Social Media (PR News - March 2, 2017)
The Big Question: Is Thought Leadership Dead? (Spin Sucks - March 3, 2017)
Cohn & Wolfe leads way as WPP grows PR revenues across 2016 despite Q4 dip (PR Week - March 3, 2017)
Summary Section:
Presentation foul-up? Try these methods to recover
By Stephanie Fulton
Ragan - March 3, 2017
Sometimes it's the equipment; sometimes it's 'operator error' (meaning you). Either way, you have to pull up your socks and keep your audience on your side. Here are some guidelines.
Five Metrics That Prove Social Media Is Working For Your Business
By Matthew Goulart - Founder of Ignite Digitial
Forbes - March 3, 2017
If your brand isn't on social, you're losing out on potential customers -- not to mention an inexpensive and effective marketing tool. Social media marketing takes strategy, persistence, time, effort and measurement. To ensure your social media efforts are paying off, and more importantly, to determine which tactics work and bring the highest ROI, here are five key metrics to watch closely.
Why it Pays to Invest in Quality PR Content
By Blake Davies
Spin Sucks - March 2, 2017
What does quality PR content really mean? More importantly, how can you evaluate the quality of your PR content? Blake Davies has answers to these and more.
Crafting a Clear Message is Key
By Caroline Watson
March Communications - March 3, 2017
Cloud companies have long struggled to clearly explain exactly what it is that they do. While tech experts may understand their jargon, the rest of the public often sees it as nonsense. Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.
US travel body Brand USA puts $1m UK PR remit out to tender
By Sam Burne James
PR Week - March 3, 2017
Brand USA, the American tourism promotion agency created in 2011, has today released a request for proposals (RFP) for its UK and Ireland PR account, currently held by Black Diamond.
Harry Potter, yoga and beer: A magical PR and marketing spell
By Ximena N. Larkin
PR Daily - March 3, 2017
Going viral is every PR and marketing pro’s dream. How does it happen—and what can you do to capitalize on it when it does? Take a few lessons from the success of “Harry Potter” yoga—an effort to increase class attendance for Isabel Beltran’s Pint & Poses, a weekly yoga class in Austin, Texas.
Infographic: How to handle—and avoid becoming—a grammar troll [Infographic]
By Kristin Long
Ragan - March 3, 2017
To celebrate National Grammar Day, here is a lighthearted guide to controlling your impulse to correct people's grammar—and, if you happen to slip up yourself, tips to deflect the snark headed your way.
Culture Challenge Threatens Omnicom's Bold European PR Gambit
By Arun Sudhaman
The Holmes Report - March 3, 2017
Agency cultures are being sorely tested by the inexorable consolidation of brands under holding groups. Dazzled as they regularly are by the cult of the new, it is sometimes instructive for agencies to consider the past before unveiling their latest shiny new initiative.
6 Do’s and Don’ts When Pitching via Social Media
By Ian James Wright
PR News - March 2, 2017
Every brand tailors its image on social media. Every brand engages in crisis management on social media. From intranets for internal communications to publicizing CSR, social media is at the fore of what we do—except for media relations. Somehow, many PR professionals are still timid to venture beyond email when contacting journalists. From intranets for internal communications to publicizing CSR, social media is at the fore of what we do—except for media relations.
The Big Question: Is Thought Leadership Dead?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 3, 2017
Phrases that were once the darlings of blog posts everywhere, suddenly become fodder for “X is just marketing” social retorts. Is the term thought leadership a buzzword and it's time to shelf it, or is it alive and well, but used improperly? We ask five experts for their thoughts.
Cohn & Wolfe leads way as WPP grows PR revenues across 2016 despite Q4 dip
By Sam Burne James
PR Week - March 3, 2017
The world's largest marcoms holding company's preliminary results for the year to 31 December 2016 were released this morning, with the announcement hailing "another record year, with strong currency tailwinds, particularly in the second half".
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