Here's today's Daily PR Brief! - March 9th, 2017
Good day! Here are some of today's top clips:
Introverts: You too can flourish in PR (PR Daily - March 9, 2017)
5 Strategies for Managing an Online Crisis (Influence Magazine - Chartered Institute of Public Relations - March 9, 2017)
How To Make Your PR Pitch More Effective (ITKInfo Blog - March 7, 2017)
How to Become the Ultimate Master of Your B2B Public Relations (Business 2 Community - March 8, 2017)
How To Increase Sales Through Influencers And Press (Forbes - March 9, 2017)
Egypt hires Weber Shandwick for public affairs support (PR Week - March 8, 2017)
United Airlines CEO Oscar Munoz named PRWeek U.S. Communicator of the Year (PR Week - March 9, 2017)
3 important findings from this year's Edelman Trust Barometer (Ragan - March 8, 2017)
3 Ways to Be Prepared for the Inevitable Fake News Crisis (Spin Sucks - March 9, 2017)
5 reasons an Amazon Echo Dot is a “must” for any PR person’s office (Communications Conversations - March 9, 2017)
Online Public Relations: The Future of Internet Marketing (EconoTimes - March 7, 2017)
Summary Section:
Introverts: You too can flourish in PR
By Beth Mayer
PR Daily - March 9, 2017
You don’t have to be an extrovert to succeed in PR. In fact, being an introvert may actually be an advantage. Here’s why.
5 Strategies for Managing an Online Crisis
By Paul Sutton
Influence Magazine - Chartered Institute of Public Relations - March 9, 2017
Information from Freshfields Research has shown that more than one in four crises spread nationally within just one hour. Within 24 hours, it will have spread to 11 countries. The average time it takes a company to release an official response? 21 hours. Oops. So what can you do to navigate an online crisis of any kind as and when it breaks?
How To Make Your PR Pitch More Effective
By The ITK Team
ITKInfo Blog - March 7, 2017
Influence the influencers. Andrew Davis' strategy for communications pros to generate media coverage: build relationships for a successful PR pitch.
How to Become the Ultimate Master of Your B2B Public Relations
By Wendy Marx
Business 2 Community - March 8, 2017
Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. It’s only natural. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend. It’s also changing so fast it’s tough to keep up. So what can you do to get your B2B PR under control and moving in the right direction?
How To Increase Sales Through Influencers And Press
By Cheryl Conner
Forbes - March 9, 2017
Want to see more and bigger sales? (Yes, it’s a rhetorical question.) Of course you do. But taking the traditional “press-release approach” to public relations will not get you where you want to be, according to entrepreneurs Alex Pirouz and Alex Charfen, both of whom have broken away from traditional PR in favor of social-media and boutique PR firms for unique media approaches that have led to massive revenue growth.
Egypt hires Weber Shandwick for public affairs support
By Alison Kanski
PR Week - March 8, 2017
Egypt has brought on Weber Shandwick for public affairs and government relations work promoting the country’s image in the U.S. Weber will support the country's "strategic partnership" with the U.S., according to documents filed with the State Department.
United Airlines CEO Oscar Munoz named PRWeek U.S. Communicator of the Year
PR Week - March 9, 2017
Oscar Munoz, the charismatic CEO of United Airlines, is PRWeek U.S.’s Communicator of the Year for 2017 – he is the fifth recipient of this title.
3 important findings from this year's Edelman Trust Barometer
By Arik Hanson
Ragan - March 8, 2017
Edelman's Trust Barometer's latest findings might make you nervous, but don't panic—there's a silver lining around all the clouds.
3 Ways to Be Prepared for the Inevitable Fake News Crisis
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 9, 2017
No brand, organization, or executive is immune from fake news or a 5 a.m. Twitter frenzy. Here are three things you can do right now to prepare.
5 reasons an Amazon Echo Dot is a “must” for any PR person’s office
By Arik Hanson, Principal of ACH Communications
Communications Conversations - March 9, 2017
Really, I just wanted to experiment with it professionally. That was my whole MO for buying the darn thing. But, as I started playing around with it this week, I’m starting to think: Every PR/social person should have one of these things in their office.
Online Public Relations: The Future of Internet Marketing
EconoTimes - March 7, 2017
Today, with the increasing use of internet marketing instruments, public relations professionals are doing more than just connecting with the media. The presence of social media and the ability to connect directly to the audience mean PR specialists must also formulate strategies to handle a wider range of situations. Is online PR the future of internet marketing?
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