Here's today's Daily PR Brief! - March 10th, 2017
Happy Friday! Here are some of today's top clips:
Infographic: The demographics of the most popular social networks (Ragan - March 10, 2017) [Infographic]
4 ways PR pros can digitally detox (PR Daily - March 10, 2017)
Journalists say PR photos vital to modern news cycle (Influence Magazine - Chartered Institute of Public Relations - March 10, 2017)
PR News Announces 2017 CSR Award Finalists & CSR Agency A-List (PR News - March 9, 2017)
How a Great PR Campaign Can Build Trust with Global Clients (Bulldog Reporter - March 10, 2017)
Why PRs are jumping on the VR bandwagon (mUmBRELLA Australia - March 9, 2017)
Visualize the PESO Model to Help Others Understand It (Spin Sucks - March 9, 2017)
The Big Question: Artificial Intelligence & the PR Industry (Spin Sucks - March 10, 2017)
5 Life-Changing Career Lessons learned During My First Year in PR (PR Couture - March 9, 2017)
PR Firms as Parental Units (Gould+Partners - March 9, 2017)
Lenovo Appoints Torod Neptune as VP Global Communications (Bulldog Reporter - March 10, 2017)
6 steps to ensure professional emails (Axia Public Relations - March 10, 2017)
Summary Section:
Infographic: The demographics of the most popular social networks [Infographic]
By Kristin Long
Ragan - March 10, 2017
Not sure whether most of your audience is on Facebook or Instagram? Curious whether your customers like Pinterest? Considering using Reddit? This guide reveals who is spending time on which networks.
4 ways PR pros can digitally detox
By Lindsay Horan
PR Daily - March 10, 2017
Not long ago, I decided I needed a digital detox—to realign and be present in my life instead of constantly and mindlessly scrolling. I didn’t do anything drastic, such as abstaining from social media or deleting my accounts, but I did take steps to refocus my sanity. Perhaps one or two of these ideas will help.
Journalists say PR photos vital to modern news cycle
By Rob Smith
Influence Magazine - Chartered Institute of Public Relations - March 10, 2017
No matter how strong your content is if there isn’t a high quality, free-to-use photo to go with it then it might struggle to achieve the coverage it deserves. Almost 85% of journalists said PR photographs were either essential (35%) or very important (49.6%) to catch the attention of a professional in a busy news operation.
PR News Announces 2017 CSR Award Finalists & CSR Agency A-List
By Sophie Maerowitz
PR News - March 9, 2017
Each year, PR News celebrates the communicators, agencies and organizations working to effect positive change in their communities and the world at large at its Spring Awards luncheon, where the winners of the CSR and Nonprofit PR awards will be announced. The Spring Awards luncheon and ceremony will be held at the National Press Club in Washington, D.C. on Wednesday, March 22, 2017.
How a Great PR Campaign Can Build Trust with Global Clients
By Maggie Hammond
Bulldog Reporter - March 10, 2017
Back when PR was a much simpler kind of job, most energy was spent on representing and promoting clients in and to the mainstream media. Nowadays, PR is an integral part of most business marketing and sales strategies, whether in the form of direct client promotion, social interaction, favor building, or the like.
Why PRs are jumping on the VR bandwagon
By Abigail Dawson
mUmBRELLA Australia - March 9, 2017
Increasingly, brands doing a public relations push are turning to virtual reality - whether its activations at events, promotional VR films or simply giving away headsets. Abigail Dawson speaks to communications professionals to find out if it's worth the hype and how to take advantage of the PR and branding opportunities VR offers, while avoiding the 'gimmick' factor.
Visualize the PESO Model to Help Others Understand It
By Katleen Peeters
Spin Sucks - March 9, 2017
Katleen Peeters explains how the PESO model helped her understand what integrated communications actually means and how to put it into practice.
The Big Question: Artificial Intelligence & the PR Industry
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 10, 2017
How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming.
5 Life-Changing Career Lessons learned During My First Year in PR
By Tessa Bonnstetter
PR Couture - March 9, 2017
I have come to understand that publicists are strategic storytellers. We work closely with brands to communicate their message, or sometimes create that message. And now, here I am: a year-and-a-half in. In reflection of my time so far at a boutique beauty, health and fashion firm in NYC—behold: a list of my most valuable {work-related + personal} lessons."Treat yourself like you treat your best friend. Root for yourself every day and amazing things will happen."
PR Firms as Parental Units
By Matthew Schwartz
Gould+Partners - March 9, 2017
At a recent PR roundtable discussion hosted by Gould+Partners and Anchin, PR firm owners and C-suite executives talked about the growing challenges of offering competitive maternity and paternity policies.
Lenovo Appoints Torod Neptune as VP Global Communications
Bulldog Reporter - March 10, 2017
Torod Neptune will join Lenovo as Vice President Global Communications, starting March 27th. Torod is currently Vice President of Corporate Communications for Verizon Communications and succeeds Jeff Shafer who moved to lead communications at the University of North Carolina at Greensboro at the end of 2016.
6 steps to ensure professional emails
By Yulia Dianova
Axia Public Relations - March 10, 2017
Email is key in your daily business communication. You receive, write and respond to dozens of emails a day. It’s your primary way to communicate with your clients, business partners and even your friends. Here are six steps to make sure your emails are professional and engaging.
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