Here's today's Daily PR Brief! - March 13th, 2017
Howdy! Here are some of today's top clips:
PR pros’ guide to AP style (PR Daily - March 13, 2017)
How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step (PR News - March 13, 2017)
PR Newbies - Stand Out in a Crowded Field, Says Muriel Fox (O'Dwyer's - March 13, 2017)
4 ways PR pros can digitally detox (PR Daily - March 13, 2017)
Lessons for PR pros from the BBC Skype interview dad (Ragan - March 13, 2017)
PR Measurement vs. PR Analytics—and Why You Need to Know the Difference (Bulldog Reporter - March 13, 2017)
How Coopers brewed its own PR disaster (The Sydney Morning Herald - March 13, 2017)
4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World (Cision - March 13, 2017)
How to use PR and social media during crises (PR Daily - March 13, 2017)
Legendary publicist Dick Guttman talks Prince, the Olympics and starting a career in PR (Downtown Magazine - March 13, 2017)
Summary Section:
PR pros’ guide to AP style
By Sarah Elson
PR Daily - March 13, 2017
For journalists, The Associated Press Stylebook is the industry bible. Improve your media relations efforts by making sure you have clean copy. Consider these tips.
How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step
By Diane Schwartz
PR News - March 13, 2017
The simple fact is that customer service is key to keeping customers and generating revenue. It takes a while to build customer loyalty and just a few days to lose it.
PR Newbies - Stand Out in a Crowded Field, Says Muriel Fox
By Jack O'Dwyer
O'Dwyer's - March 13, 2017
Young people breaking into PR must be “better informed” than others and “memorable,” NOW co-founder Muriel Fox told a women’s PR event March 9.
4 ways PR pros can digitally detox
By Lindsay Horan
PR Daily - March 13, 2017
Are you and your smartphone connected at the hip? Do you incessantly check social media notifications and news sites? Use this advice to take a break.
Lessons for PR pros from the BBC Skype interview dad
By Cameron Craig
Ragan - March 13, 2017
A viral video of an interrupted interview highlights the dangers of distractions. How can you prepare your executives for the unexpected?
PR Measurement vs. PR Analytics—and Why You Need to Know the Difference
By Christine Perkett, Founder, SeeDepth
Bulldog Reporter - March 13, 2017
The PR industry is finally waking up to the importance of PR measurement. A popular topic in 2016—with conferences and chats around #measurePR #PRmeasure #contentchat and more—many PR professionals are beginning to understand the importance of deeper and more insightful measurement.
How Coopers brewed its own PR disaster
By Andrew P Street
The Sydney Morning Herald - March 13, 2017
Let's make something clear from the get go: individuals and companies have every right to express their opinions, political and otherwise, in whatever form they choose. On a related point: hoo boy, it's been a bad couple of days for venerable South Australian brewer Coopers. The danger with a company making a political statement is that customers tend to take it seriously.
4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World
Cision - March 13, 2017
Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report, the industry is expected to reach $20bn by 2020. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices.
How to use PR and social media during crises
By Andrea Holland and Sarah Elder
PR Daily - March 13, 2017
These strategies should work in tandem when a firestorm hits your organization. When used properly, your reputation can bounce back more quickly.
Legendary publicist Dick Guttman talks Prince, the Olympics and starting a career in PR
By Darren Paltrowitz
Downtown Magazine - March 13, 2017
What do Barbra Streisand, Audrey Hepburn, Jay Leno, Clint Eastwood, Gene Hackman, Elizabeth Taylor, Warren Beatty, and Goldie Hawn have in common? Superstardom aside, they have all hired Dick Guttman to do their public relations. Legendary publicist Dick Guttman talks Prince, the Olympics and starting a career in PR.
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